OAKLAND ROOTS & OAKLAND SOUL NEW STADIUM MARKET SURVEY

We appreciate you taking this survey for the Oakland Roots and Oakland Soul. This survey should take approximately 10 minutes to complete.

Q1 Are you answering this survey on behalf of yourself or your business?
Q2 What are your company’s approximate total annual sales at your individual location?
Q3 Have you attended an Oakland Roots home match at Laney College Football Stadium this season?
Q4 What is your current ticket purchase status with the Oakland Roots for the 2022 season? Please select all that apply.

NON-ATTENDEE QUESTION

Q5 Why have you not attended any Oakland Roots home matches this season? Please select all that apply.
 

CURRENT TICKET BUYER QUESTIONS

Q6
Q7 On average, how many seats do you purchase for each home match you attend?
 
Q8
 
Q9
 
Q10 Which section do you typically purchase tickets at Laney College Football Field when attending Oakland Roots home soccer matches? Please select all that apply.
Q11 Why have you not purchased a season ticket membership for the Oakland Roots? Please select all that apply.
 

SEASON TICKET AND PREMIUM SEAT BUYERS

Q12 Overall, how would you rate the value you receive for the dollars you spend to obtain your full season membership for Oakland Roots home matches?
Q13

NEW STADIUM

The Oakland Roots and the Oakland Soul, a new women’s soccer team set to debut in 2023, are currently assessing opportunities to construct a new modular stadium in the Bay Area that would enhance the experience for supporters and provide a modern home for both clubs. Current professional soccer clubs that have recently constructed modular stadiums to host home matches include Inter Miami CF, Phoenix Rising, and Loudoun United FC.

While we continue to consider a number of options, the new stadium could be located at one of the two following proposed sites: (1) near Oakland Coliseum or (2) at the Former Alameda Naval Base at Alameda Point. Regardless of site, the new stadium would offer:

a. Seats closer to the field with prime sightlines;
b. Right-sized capacity to create an exciting, intimate match day experience;
c. A variety of unique general and premium seat offerings and experiences;
d. Ample restrooms and concession points of sale;
e. Enhanced stadium video board, sound system, and connectivity;
f. Spaces for local food trucks;
g. Reserved seating;
h. Pre-game block party; and,
i. Other amenities typical of modern soccer stadiums.

EXAMPLE MODULAR STADIUMS

Q14 Regardless of location, how would you describe your attitude towards the development of a new modular stadium for the Oakland Roots and Oakland Soul?
Q15
Q16

As previously mentioned, a new stadium could be located at one of two proposed sites: (1) near Oakland Coliseum or (2) at the Former Alameda Naval Base at Alameda Point.

Q17
Q18
Q19
Q20

Please specify the number of Roots home matches you would envision attending at a new modular stadium at each of the potential sites.

Q21
Q22
Q23
Q24

Please specify the number of Soul home matches you would envision attending at a new modular stadium at each of the potential sites.

Q25
Q26

What would be your primary method of transportation to attend a Roots or Soul home match at the new stadium during the week (i.e. Monday through Thursday)? (Note: an expanded special event ferry schedule may be available on match day, including ferries dedicated to deliver fans from Jack London Square to the stadium)

Q27
Q28
Q29 Please specify from which location you would most likely take the ferry to a new stadium during the week (i.e. Monday through Thursday).
 

What would be your primary method of transportation to attend a Roots or Soul home match at the new stadium on the weekend (i.e. Friday through Sunday)? (Note: an expanded special event ferry schedule may be available on match day, including ferries dedicated to deliver fans from Jack London Square to the stadium)

Q30
Q31
Q32 Please specify from which location you would most likely take the ferry to a new stadium on the weekend (i.e. Friday through Sunday).
 

TICKET PURCHASE INTEREST

Q33 For which club are you most interested in purchasing tickets?

SEAT LOCATION PREFERENCE

The Roots and Soul are committed to providing a range of ticket options that will ensure ticket prices continue to be affordable while offering more premium options than are now available. Regardless of location, the new stadium will be designed to cater to fans of all types including a variety of general and premiums seating options.

Q34 Please indicate which seating option(s) you would be interested in purchasing for the Oakland Roots in a new soccer stadium. Please select all that apply.
Q35 Please indicate which seating option(s) you would be interested in purchasing for the Oakland Soul in a new modular soccer stadium. Please select all that apply.

GENERAL SEATING LOCATION PREFERENCE: OAKLAND ROOTS

General Seating could be located in a variety of areas in a new modular soccer stadium, including:
-Midfield (Yellow Sections)
-Sideline (Dark Blue Sections)
-Corner (Green Sections)
-North End (Purple Section)
-Supporter Section (Orange Section)

Q36 Based on the potential general seating locations that could be available in a new stadium for the Oakland Roots and Soul, please select which general seating areas you (your company) would consider purchasing season tickets for Oakland Roots home matches in a new stadium, understanding that the most prime locations would be more expensive. Please select all that apply.

Midfield Seats

Q37 How likely are you (your company) to purchase Midfield Seats for the Oakland Roots at $700 per season ($41 per match)?
Q38 What if the cost was $600 per season ($35 per match)?
Q39 What if the cost was $500 per season ($29 per match)?
Q40 How many tickets would you (your company) purchase?
 

Sideline Seats

Q41 How likely are you (your company) to purchase Sideline Seats for the Oakland Roots at $600 per season ($35 per match)?
Q42 What if the cost was $525 per season ($31 per match)?
Q43 What if the cost was $450 per season ($26 per match)?
Q44 How many tickets would you (your company) purchase?
 

Corner Seats

Q45 How likely are you (your company) to purchase Corner Seats for the Oakland Roots at $450 per season ($26 per match)?
Q46 What if the cost was $375 per season ($22 per match)?
Q47 What if the cost was $300 per season ($18 per match)?
Q48 How many tickets would you (your company) purchase?
 

Supporter Section Seats

Q49 How likely are you (your company) to purchase Supporter Section Seats for the Oakland Roots at $350 per season ($21 per match)?
Q50 What if the cost was $300 per season ($18 per match)?
Q51 What if the cost was $250 per season ($15 per match)?
Q52 How many tickets would you (your company) purchase?
 
Q53 Seats in the Supporter Section could be configured in several different ways. What configuration of Supporter Section Seat would you prefer?

North End Section Seats

Q54 How likely are you (your company) to purchase North End Seats for the Oakland Roots at $350 per season ($21 per match)?
Q55 What if the cost was $300 per season ($18 per match)?
Q56 What if the cost was $250 per season ($15 per match)?
Q57 How many tickets would you (your company) purchase?
 

GENERAL SEAT TYPE

Q58 It is possible that a new stadium could be designed with a combination of fixed, chairback seats, as well as areas of bleacher seating (without a seat back). How would you describe your attitude towards the inclusion of bleacher seating in certain areas of a new stadium?
Q59 Please specify your preferred seat type, understanding that fixed, chairback seats located in prime areas of the stadium (i.e. along the sideline) would be more expensive than bleacher seating located in less desirable areas (in the corners or behind the goals).

Single-Match Tickets – Oakland Roots

The seating map below provides possible general seating locations that could be available for single-match purchase to Oakland Roots home matches at a new stadium.

Q60 Please select which general seating area you (your company) would most likely purchase single-match tickets for the Oakland Roots at the following price ranges.
Q61
Q62 On average, how many tickets would you (your company) purchase per match?
 

GENERAL SEATING SEASON TICKETS: OAKLAND SOUL

Q63 Please select which general seating areas you (your company) would consider purchasing season tickets for Oakland Soul home matches in a new stadium, understanding that the most prime locations would be more expensive. Please select all that apply.

Midfield Seats

Q64 How likely are you (your company) to purchase Midfield Seats for the Oakland Soul at $530 per season ($31 per match)?
Q65 What if the cost was $440 per season ($26 per match)?
Q66 What if the cost was $375 per season ($22 per match)?
Q67 On average, how many tickets would you (your company) purchase per match?
 

Sideline Seats

Q68 How likely are you (your company) to purchase Sideline Seats for the Oakland Soul at $460 per season ($27 per match)?
Q69 What if the cost was $390 per season ($23 per match)?
Q70 What if the cost was $340 per season ($20 per match)?
Q71 On average, how many tickets would you (your company) purchase per match?
 

Corner Seats

Q72 How likely are you (your company) to purchase Corner Seats for the Oakland Soul at $340 per season ($20 per match)?
Q73 What if the cost was $275 per season ($16 per match)?
Q74 What if the cost was $220 per season ($13 per match)?
Q75 On average, how many tickets would you (your company) purchase per match?
 

Supporter Section Seats

Q76 How likely are you (your company) to purchase Supporter Seats for the Oakland Soul at $280 per season ($16 per match)?
Q77 What if the cost was $220 per season ($13 per match)?
Q78 What if the cost was $180 per season ($11 per match)?
Q79 On average, how many tickets would you (your company) purchase per match?
 
Q80 Supporter Section seats could be configured in several different way. What configuration of Supporter Section Seat would you prefer?

North End Section Seats

Q81 How likely are you (your company) to purchase North End Seats for the Oakland Soul at $280 per season ($16 per match)?
Q82 What if the cost was $220 per season ($13 per match)?
Q83 What if the cost was $180 per season ($11 per match)?
Q84 On average, how many tickets would you (your company) purchase per match?
 

GENERAL SEAT TYPE

Q85 It is possible that a new stadium could be designed with a combination of fixed, chairback seats, as well as areas of bleacher seating (without a seat back). How would you describe your attitude towards the inclusion of bleacher seating in certain areas of a new stadium?
Q86 Please specify your preferred seat type, understanding that fixed, chairback seats located in prime areas of the stadium (i.e. along the sideline) would be more expensive than bleacher seating located in less desirable areas (in the corners or behind the goals).

Single-Match Tickets – Oakland Soul

The seating map below provides possible general seating locations that could be available for single-match purchase to Oakland Soul home matches at a new stadium.

Q87 Please select which general seating area you (your company) would most likely purchase single-match match tickets for the Oakland Soul at the following price ranges.
Q88
Q89 On average, how many tickets would you (your company) purchase per match?
 

PREMIUM SEATING PREFERENCE: OAKLAND ROOTS

Premium seating would be available at the new Oakland Roots and Oakland Soul stadium, offering the best views of the field and amenities. Amenities could include wider, padded seats with more leg room, access to private climate-controlled club lounge spaces with enhanced food and beverage options, dedicated restrooms and stadium entrance, and access to preferred parking, among other such benefits. Several different premium seating options could be available at the new stadium including:

Q90 Please specify which Premium Seat options you (your company) are interested in purchasing for the Oakland Roots for the season at a new stadium? Please select all that apply.

Club Seats

Q91 How likely are you (your company) to purchase Club seats for the Oakland Roots at $2,000 per season ($118 per match)?
Q92 What if the cost was $1,750 per season ($103 per match)?
Q93 What if the cost was $1,500 per season ($88 per match)?
Q94 How many tickets would you (your company) purchase?
 
Q95 Would you (your company) be interested in purchasing Club Seats for the Oakland Roots on a single-match basis?
Q96 Club Seats would be purchased on a single-match basis for $101 to $135 per seat. How likely are you (your company) to purchase Club Seats on a single-match basis for the Oakland Roots?
Q97
Q98 On average, how many tickets would you (your company) purchase per match?
 
Q99 Club seats could be designed in two different configurations, either as a traditional seat design with wider, padded seats with increased legroom and a cupholder, or located at a drink rail with moveable, padded seats. Which of these configurations would you prefer?

Field Level Club Seats

Q100 How likely are you (your company) to purchase Field Level Club Seats for the Oakland Roots at $3,000 per season per seat ($176 per match)?
Q101 What if the cost was $2,500 per season per seat ($147 per match)?
Q102 What if the cost was $2,000 per season per seat ($118 per match)?
Q103 How many tickets would you (your company) purchase?
 
Q104 Would you (your company) be interested in purchasing Field Level Club Seats on a single-match basis?
Q105 Field Level Club Seats could be purchased on a single-match basis for $135 to $203 per seat. How likely are you (your company) to purchase Field Level Club Seats on a single-match basis for the Oakland Roots?
Q106
Q107 On average, how many tickets would you (your company) purchase per match?
 

Small Group Seating

Q108 How likely are you (your company) to purchase 4-seat Small Group Seating product for the Oakland Roots at $14,000 per season ($206 per person, per match)?
Q109 What if the cost of a 4-seat Small Group Seating product was $11,000 per season ($162 per person, per match)?
Q110 What if the cost of a 4-seat Small Group Seating product was $8,000 per season ($118 per person, per match)?
Q111 Would you (your company) be interested in purchasing a 4-seat Small Group Seating product for the Oakland Roots on a single-match basis?
Q112 4-seat Small Group Seating products could be purchased on a single-match basis for  $138 to $238 per person. How likely are you (your company) to purchase a 4-seat Small Group Seating product on a single-match basis?
Q113

Small Group Seating could be located in a variety of areas throughout the stadium.

Q114 Please select which of the following locations you would consider purchasing, understanding that the most prime locations would be the more expensive. Please select all that apply.
Q115 Small Group Seating could be configured as a loge box or terrace table. Which configuration would you prefer?
Q116 Recognizing the price of Small Group Seating could be commensurate with its seating capacity, what would your (or your company’s) optimal Small Group Seating capacity?
Q117 Are you (your company) interested in sharing your Small Group Seating with other parties?
Q118 Including yourself, how many parties would you (your company) like to share your Small Group Seating with?

PREMIUM SEATING PREFERENCE: OAKLAND SOUL

Premium seating would be available at the new Oakland Roots and Oakland Soul stadium, offering the best views of the field and amenities. Amenities could include wider, padded seats with more leg room, access to private climate-controlled club lounge spaces with enhanced food and beverage options, dedicated restrooms and stadium entrance, and access to preferred parking, among other such benefits. Several different premium seating options could be available at the new stadium including:

Q119 Please specify which Premium Seat options you (your company) are interested in purchasing for the Oakland Soul for the season at a new stadium? Please select all that apply.

Club Seats

Q120 How likely are you (your company) to purchase Club seats for the Oakland Soul at $1,530 per season ($90 per match)?
Q121 What if the cost was $1,360 per season ($80 per match)?
Q122 What if the cost was $1,190 per season ($70 per match)?
Q123 How many tickets would you (your company) purchase?
 
Q124 Would you (your company) be interested in purchasing Club Seats for the Oakland Soul on a single-match basis?
Q125 Club Seats would be purchased on a single-match basis for $81 to $104 per seat. How likely are you (your company) to purchase Club Seats on a single-match basis for the Oakland Soul?
Q126
Q127 On average, how many tickets would you (your company) purchase per match?
 
Q128 Club seats could be designed in two different configurations, either as a traditional seat design with wider, padded seats with increased legroom and a cupholder, or located at a drink rail with moveable, padded seats. Which of these configurations would you prefer?

Field Level Club Seats

Q129 How likely are you (your company) to purchase Field Level Club Seats for the Oakland Soul at $2,210 per season per seat ($130 per match)?
Q130 What if the cost was $1,870 per season per seat ($110 per match)?
Q131 What if the cost was $1,530 per season per seat ($90 per match)?
Q132 How many tickets would you (your company) purchase?
 
Q133 Would you (your company) be interested in purchasing Field Level Club Seats on a single-match basis?
Q134 Field Level Club Seats could be purchased on a single-match basis for $104 to $150 per seat. How likely are you (your company) to purchase Field Level Club Seats on a single-match basis for the Oakland Soul?
Q135
Q136 On average, how many tickets would you (your company) purchase per match?
 

Small Group Seating

Q137 How likely are you (your company) to purchase 4-seat Small Group Seating product for the Oakland Soul at $10,560 per season ($155 per seat, per game)?
Q138 What if the cost of a 4-seat Small Group Seating product was $8,240 per season ($121 per season, per game)?
Q139 What if the cost of a 4-seat Small Group Seating product was $6,080 per season ($89 pper seat, per game)?
Q140 Would you (your company) be interested in purchasing a 4-seat Small Group Seating product for the Oakland Soul on a single-match basis?
Q141 4-seat Small Group Seating products could be purchased on a single-match basis for $100 to $181 per person. How likely are you (your company) to purchase a 4-seat Small Group Seating product on a single-match basis?
Q142

Small Group Seating could be located in a variety of areas throughout the stadium.

Q143 Please select which of the following locations you would consider purchasing, understanding that the most prime locations would be the more expensive. Please select all that apply.
Q144 Small Group Seating could be configured as a loge box or terrace table. Which configuration would you prefer?
Q145 Recognizing the price of Small Group Seating could be commensurate with its seating capacity, what would your (or your company’s) opitmal Small Group Seating capacity?
Q146 Are you (your company) interested in sharing your Small Group Seating with other parties?
Q147 Including yourself, how many parties would you (your company) like to share your Small Group Seating with?

Luxury Suites

A limited number of Luxury Suites may be avalaible, providing a private lounge space for approximately 16 guests, access to upgraded food and beverage options, designated restrooms and stadium entrance, and other such upscale amenities. Luxury Suites would include tickets to all Oakland Roots and Oakland Soul events hosted at the stadium, along with access to other events such as concerts, festivals, and amateur soccer, among others.

Q148 How likely are you (your company) to purchase a 16-seat Luxury Suite at $75,000 per season ($138 per person, per match)?
Q149 What if the cost of a 16-seat Luxury Suite was $60,000 per season ($110 per person, per match)?
Q150 What if the cost of a 16-seat Luxury Suite was $45,000 per season ($83 per person, per match)?
Q151 Would you (your company) be interested in purchasing a 16-seat Luxury Suite on a single-match basis?
Q152 A very limited number of 16-seat Luxury Suites could be available on a single-match basis for $1,700 to $2,900 per match ($106 to $181 per person). How would you describe your (your company’s) interest in purchasing a Luxury Suite on a single-match basis?
Q153
Q154 Luxury Suites could be located in a variety of areas throughout the stadium. Please select which of the following locations you would consider purchasing, understanding that the most prime locations would be the more expensive. Please select all that apply.
Q155 Recognizing that the price of a Luxury Suite would be commensurate with its seating capacity, what would be your (your company’s) optimal suite capacity?
Q156 Are you (your company) interested in sharing your Luxury Suite with another party?
Q157 Including yourself, how many parties would you (your company) prefer to share a Luxury Suite with over the entire Oakland Roots and Oakland Soul seasons?

Importance of Premium Amenities

Q158
Q159
Q160

Premium Seat Lease Terms

Q161 Premium seating at a new stadium could be available on a variety of multi-year terms.  A common incentive for signing a longer-term lease is a lower or no annual price increase.  Recognizing that lower annual price increases would be associated with longer lease terms, which term length would you prefer?

SEAT PURCHASE INTENT: OAKLAND ROOTS

Q162 Among all of the seating options that may be available in a new stadium, please choose the single option you (your company) would most likely purchase for the Oakland Roots at each potential stadium site.
   Midfield Season Tickets (General)   Sideline Season Tickets (General)    Corner Season Tickets (General)   Supporter Section Season Tickets (General)    North End Season Tickets (General)    Club Seats (Premium)    Field Level Club Seats (Premium)    Small Group Seating (Premium)    Luxury Suite (Premium)   Single Match Tickets (General)   Single Match Tickets (Premium)   Would Not Purchase Tickets  
  Near Oakland Coliseum                        

  At the Former Alameda Naval Base at Alameda Point                        
Q163 Some fans prefer to purchase multiple seating areas within the stadium. Do you (your company) intend to purchase more than one seating option for the Oakland Roots in a new stadium?
Q164 Please indicate the additional seating option you (your company) would purchase for the Oakland Roots in a new stadium at each potential site.
   Midfield Season Tickets (General)    Sideline Season Tickets (General)   Corner Season Tickets (General)    Supporter Section Season Tickets (General)    North End Season Tickets (General)    Club Seats (Premium)    Field Level Club Seats (Premium)    Small Group Seating (Premium)    Luxury Suite (Premium)   Single Match Tickets (General)   Single Match Tickets (Premium)  
  Near Oakland Coliseum                      

  At the Former Alameda Naval Base at Alameda Point                      

SEAT PURCHASE INTENT: OAKLAND SOUL

Q165 Among all of the seating options that may be available in a new stadium, please choose the single option you (your company) would most likely purchase for the Oakland Soul at each potential stadium site.
  Midfield Season Tickets (General)   Sideline Season Tickets (General)   Corner Season Tickets (General)    Supporter Section Season Tickets (General)    North End Season Tickets (General)    Club Seats (Premium)    Field Level Club Seats (Premium)    Small Group Seating (Premium)    Luxury Suite (Premium)   Single Match Tickets (General)   Single Match Tickets (Premium)   Would Not Purchase Tickets  
  Near Oakland Coliseum                        

  At the Former Alameda Naval Base at Alameda Point                        
Q166 Some fans prefer to purchase multiple seating areas within the stadium. Do you (your company) intend to purchase more than one seating option for the Oakland Soul in a new stadium?
Q167 Please indicate the additional seating option you (your company) would purchase for the Oakland Soul in a new stadium at each potential site.
  Midfield Season Tickets (General)    Sideline Season Tickets (General)    Corner Season Tickets (General)   Supporter Section Season Tickets (General)   North End Season Tickets (General)    Club Seats (Premium)    Field Level Club Seats (Premium)    Small Group Seating (Premium)    Luxury Suite (Premium)   Single Match Tickets (General)   Single Match Tickets (Premium)  
  Near Oakland Coliseum                      

  At the Former Alameda Naval Base at Alameda Point                      

OTHER EVENTS

Q168 A new stadium could host a variety of other events, including concerts, festivals, other sporting events, etc. Would you have interest in other events at a new Oakland Roots and Soul stadium?
Q169 On a scale of 1 to 7, with “1” being “Not Interested” and “7” being “Very Interested,” which other events you would be interested in attending at a new Oakland Roots and Soul stadium.
  1 - Not Interested   2   3   4   5   6   7 - Very Interested  
  International Soccer Matches / Friendlies              

  Concerts              

  Music Festivals              

  Collegiate sporting events (i.e. football, soccer, etc.)              

  High School sporting events (i.e. football, soccer, etc.)              

  Community Events (i.e. 5Ks, Fun-Run, etc.)              

  Other Festivals (i.e. Food Festival, Beer Festival, etc.)              

  Other pro sporting events (i.e. Rugby, Lacrosse, Frisbee)              

  Other              

OTHER TICKET PURCHASES

Q170 Do you currently purchase season tickets to any other professional or collegiate sports team(s) in the Bay area?
Q171 For which team(s) do you purchase tickets?
  Single Game Tickets   General Seat Season Tickets   Premium Seat Season Tickets   Do Not Purchase Any Tickets  
  San Francisco 49ers (NFL)        

  Golden State Warriors (NBA)        

  San Francisco Giants (MLB)        

  Oakland Athletics (MLB)        

  San Jose Earthquakes (MLS)        

  San Jose Sharks (NHL)        

  Cal Bears Football        

  Cal Bears Men's Basketball        

  Cal Bears Women's Basketball        

  Cal Bears Men's Soccer        

  Cal Bears Women's Soccer        

  Stanford Football        

  Stanford Men's Basketball        

  Stanford Women's Basketball        

  Stanford Men's Soccer        

  Stanford Women's Soccer        

  Santa Clara Men's Soccer        

  Santa Clara Women's Soccer        

  Other        
Q172

DEMOGRAPHICS

Oakland Roots and Oakland Soul strive to be accessible to all fans and to reflect the diversity of our community, therefore we ask that you respond to the following optional demographic questions.

Q173
Q174 What is your age?
Q175 What is your annual household income?
Q176
Q177 Stay up-to-date with the latest Oakland Roots and Oakland Soul news by providing your information below:
   
   
   

Thank you for completing this survey. We understand how valuable your time is and are very grateful for your assistance. Please select the "Submit" checkmark.

 
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