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POTENTIAL FORT WORTH MULTI-PURPOSE STADIUM SURVEY |
ATTENDANCE IN DALLAS–FORT WORTH |
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Are you a resident of the Dallas–Fort Worth area? |
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How would you characterize your interest in sports? |
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Have you been to a professional sporting event in the Dallas–Fort Worth area in the last five (5) years? |
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What type of ticket do you purchase for FC Dallas? |
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What type of tickets do you purchase for North Texas Soccer Club? |
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How would you characterize your interest in soccer? |
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Why are you not a fan of soccer? Select all that apply |
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Is anyone in your household currently involved with an amateur soccer league or organization? |
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How would you describe your current involvement with an amateur soccer league or organization? Select all that apply |
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The United Soccer League (“USL”) was founded in 1985 and includes men’s and women’s professional and amateur soccer leagues throughout the U.S. and Canada. The USL Championship division (“USLC”) serves as the second-highest tier of U.S. professional soccer behind MLS.
Prior to this survey, were you aware of the USL? |
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How would you characterize your interest in USL? |
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Have you ever attended a USLC home match? |
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For which USLC team(s) did you previously attend a home match? Select all that apply. |
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The USL Super League is a new second-division professional women’s soccer league expected to begin play in 2023. Furthering the USL’s commitment to advancing the women’s game, the Super League aims to double the number of professional women’s soccer teams in the United States by its inaugural season.
Prior to this survey, were you aware of the USL Super League? |
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How would you characterize your interest in the USL Super League once it begins play in 2023? |
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A new state-of-the-art stadium could be constructed in the Fort Worth area and could serve as the home to new professional soccer teams in the USL Championship (men’s) and USL Super League (women’s). USL is the second tier of professional soccer in the U.S. and has grown exponentially in recent years, more than doubling the number of teams since in the past 10 years. The stadium, which could anchor a large-scale mixed-used development, is envisioned to be multi-purpose in nature and host the two new professional teams that each play approximately 17 home matches per year, in addition to other sports and community events throughout the year. |
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Overall, what is your attitude towards a new stadium in North Fort Worth and the introduction of new men’s and women’s USL teams in the Fort Worth area? |
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It is possible that a new stadium could anchor a large-scale mixed-use development that could include a variety of retail, restaurant, office, and hotel space. How would the development of a larger mixed-use entertainment district impact your attitude towards the new stadium? |
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A potential new stadium and mixed-use development could be located in North Fort Worth on Basswood Boulevard just off I-35W, approximately 10 miles north of Downtown Fort Worth.
How would the location on Basswood Boulevard impact your attendance at stadium events? |
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Please indicate the extent to which you agree or disagree with the following statements. |
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Strongly agree |
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Agree |
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Neither agree nor disagree |
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Disagree |
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Strongly disagree |
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“Fort Worth can support a new men’s professional soccer team” |
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“Fort Worth can support a new women’s professional soccer team” |
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“The new stadium and professional soccer teams would enhance the quality of life for local residents” |
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“The new stadium and professional soccer teams would promote Fort Worth through coverage in newspapers, television, internet, and other media-related forums” |
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“Fort Worth is a soccer town” |
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“It is important that the diversity of programming / events at a new stadium reflect the diversity of the Fort Worth community” |
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“A new stadium would improve and further diversity the community’s visitor attractions that would grow the visitor base to the area” |
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“A new stadium and mixed-use development would provide a new destination in North Fort Worth” |
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A new stadium in Fort Worth could offer a variety of General and Premium Seating options for USLC and Super League soccer matches.
General Seating locations would include standard-sized stadium seats and access to general public concessions, restrooms, and entrances.
Premium Seating would also be available and offer the best views of the pitch and offer wider, padded seats with more leg room and access to private climate-controlled lounge spaces with upscale food and beverage options, private restrooms, and private stadium entrances. |
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How would you describe your interest in purchasing tickets at a new stadium in Fort Worth? |
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If you decided to purchase tickets at a new stadium in Fort Worth, would your purchase be as an individual or on behalf of a corporation? |
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For which team would you be most interested in purchasing tickets? Select all that apply |
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What type of ticket package would you (or your company) be most interested in purchasing for a proposed USLC team? |
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On average, how many seats would you purchase? |
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General season tickets range from $200 ($12 per match) to $600 ($35 per match) annually and offer chairback seating and access to general concessions, merchandise and other such amenities throughout the concourse.
How would you characterize your interest in purchasing general season tickets for a proposed USLC team? |
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On average, how many seats would you purchase? |
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Field Seats are located at pitch level offer wider and padded seats that provide more leg room relative to standard seating, for an approximate cost of $1,250 to $1,500 per season ($74 to $88 per match). Field Seats could offer a number of other amenities such as: |
• Preferred parking
• Exclusive access to a private club lounge
• Private restrooms inside the lounge
• Upgraded food and beverage service
• Casual seating areas and TV monitors located throughout the lounge area
• Other such amenities |
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How would you characterize your interest in purchasing Field Seats on an annual basis for a proposed USLC team? |
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How many seats would you purchase? |
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Club Seats, located in prime locations along the sideline, would be wider, padded and provide more leg room relative to standard seating for an approximate cost of $1,000 to $1,250 per season ($59 to $75 per match). Club Seats could offer a number of other amenities such as: and offer a number of amenities such as: |
• Preferred parking
• Exclusive access to a private club lounge
• Private restrooms inside the lounge
• Upgraded food and beverage service
• Casual seating areas and TV monitors located throughout the lounge area |
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How would you characterize your interest in purchasing Club Seats for a proposed USLC team? |
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How many seats would you purchase? |
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Loge Boxes could seat 4 to 8 people and be designed in a variety of configurations, including a half-moon table, fixed seats along a drink rail, or movable chairs on casters, and would offer prime views of the event, a TV monitor, and in-box wait service for an approximate cost of $6,000 to $8,000 per season ($88 to $118 per seat per match). Loge Boxes could include direct access to a club lounge located directly behind the seating area with views of the pitch. |
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Other amenities associated with the purchase of a Loge Box could include: |
• Preferred parking
• Private entrance
• Exclusive access to a private club lounge
• Private restrooms inside the lounge
• Upgraded food and beverage service
• In-seat wait service
• In-box TV monitor
• Casual seating areas and TV monitors located throughout the lounge area
• Other such amenities |
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How would you characterize your interest in purchasing a Loge Box for a proposed USLC team? |
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What would be the ideal size/capacity of your Loge Box? |
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What type of ticket package would you (or your company) be most interested in purchasing for a proposed Super League team? |
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On average, how many seats would you purchase? |
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General season tickets range from $160 ($9 per match) to $480 ($28 per match) annually and offer chairback seating and access to general concessions, merchandise and other such amenities throughout the concourse.
How would you characterize your interest in purchasing general season tickets for a proposed Super League team? |
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On average, how many seats would you purchase? |
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Field Seats are located at pitch level offer wider and padded seats that provide more leg room relative to standard seating, for an approximate cost of $1,000 to $1,200 per season ($59 to $71 per match). Field Seats could offer a number of other amenities such as: |
• Preferred parking
• Exclusive access to a private club lounge
• Private restrooms inside the lounge
• Upgraded food and beverage service
• Casual seating areas and TV monitors located throughout the lounge area
• Other such amenities |
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How would you characterize your interest in purchasing Field Seats on an annual basis for a proposed Super League team? |
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How many seats would you purchase? |
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Club Seats, located in prime locations along the sideline, would be wider, padded and provide more leg room relative to standard seating for an approximate cost of $800 to $960 per season ($47 to $56 per match). Club Seats could offer a number of other amenities such as: and offer a number of amenities such as: |
• Preferred parking
• Exclusive access to a private club lounge
• Private restrooms inside the lounge
• Upgraded food and beverage service
• Casual seating areas and TV monitors located throughout the lounge area |
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How would you characterize your interest in purchasing Club Seats for a proposed Super League team? |
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How many seats would you purchase? |
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Loge Boxes could seat 4 to 8 people and be designed in a variety of configurations, including a half-moon table, fixed seats along a drink rail, or movable chairs on casters, and would offer prime views of the event, a TV monitor, and in-box wait service for an approximate cost of $4,800 to $6,400 per season ($71 to $94 per box per seat per match). Loge Boxes could include direct access to a club lounge located directly behind the seating area with views of the pitch. Other amenities associated with the purchase of a Loge Box could include: |
• Preferred parking
• Private entrance
• Exclusive access to a private club lounge
• Private restrooms inside the lounge
• Upgraded food and beverage service
• In-seat wait service
• In-box TV monitor
• Casual seating areas and TV monitors located throughout the lounge area |
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How would you characterize your interest in purchasing a Loge Box for a proposed Super League team? |
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What would be the ideal size/capacity of your Loge Box? |
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Luxury Suites would offer prime views of the pitch and offer access to a private lounge along with options for fully catered, upscale food and beverages as well as private restrooms and private entrances, among other such benefits. Luxury Suites could have seating for between eight and 20 people and could cost approximately $40,000 to $50,000 per season ($74 to $92 per seat per match) per season and include tickets to all stadium events, including men’s USL Championship and Super League matches. Amenities associated with the purchase of a Luxury Suite could include: |
• Tickets to all stadium events, including USLC and Super League matches
• Preferred parking
• Private stadium entrance
• Access to a communal club lounge with access to upgraded food and beverage service
• Private restrooms inside the lounge
• In-suite catering
• Casual seating areas and TV monitors inside the lounge area
• Ability to share the purchase of a suite with other parties |
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How would you characterize your interest in purchasing a Luxury Suite at a new multi-use stadium? |
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How would be the ideal size of your Luxury Suite? |
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It is envisioned that, in addition to hosting men’s and women’s professional soccer, the stadium could host a variety of other events including high school sports, festivals, collegiate tournaments, community events, and other special events. |
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How would you characterize the likelihood that you (or your company) would attend other events at the new stadium? |
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Which of the following events would you be most likely to attend at a new stadium? Please select all that apply |
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A new multi-use stadium in Fort Worth could include a number of unique areas to host meetings, banquets, receptions, and other events for groups of all sizes on non-game days. How would you characterize your company’s interest in hosting a meeting or special event at the new stadium on non-match days? |
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A variety of both public and private sector funding sources have been used to construct USL stadiums throughout the country.
What is your level of support for public funds being dedicated to cover a portion of the stadium project? |
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What is your annual household income? |
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Thank you for completing this survey. We understand how valuable your time is and are very grateful for your assistance. |
PLEASE SELECT SUBMIT BY CLICKING THE CHECKMARK BELOW. |
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