2018 Nature Connection & Conservation- Social Media Survey

Thank you for taking the time to provide the Minnesota Zoo with valuable information regarding your connection with nature and conservation. Please take 2-5 minutes of your time to complete this brief survey to provide this valuable feedback to Minnesota Zoo!

Your answers will be anonymous and you are free to skip any of the questions that you do not wish to answer. There are no right or wrong answers, we are just interested in learning more about your experience. If you have any questions about the survey, please feel free to contact the Evaluation and Research Specialist at Minnesota Zoo, Emily Kalnicky, PhD, phone: 952-431-9209 or email: emily.kalnicky@state.mn.us.

	Please select the number that corresponds to the circles below for the picture that describes your relationship with the natural environment. How interconnected are you with nature?

	What words come to mind when you think of “conservation”:

	What words come to mind when you think of “nature”:

	Please specify why you do not feel strongly that the Minnesota Zoo is achieving its mission.

Please rate your agreement with the following statements on a scale of 1-strongly disagree to 5-strongly agree:
	1 - Strongly disagree	2 - Disagree	3 - Neither agree or disagree	4 - Agree	5 - Strongly agree
When I want to experience nature, I think of the Minnesota Zoo as a place to go to have that experience.	When I want to experience nature, I think of the Minnesota Zoo as a place to go to have that experience. 1 - Strongly disagree	When I want to experience nature, I think of the Minnesota Zoo as a place to go to have that experience. 2 - Disagree	When I want to experience nature, I think of the Minnesota Zoo as a place to go to have that experience. 3 - Neither agree or disagree	When I want to experience nature, I think of the Minnesota Zoo as a place to go to have that experience. 4 - Agree	When I want to experience nature, I think of the Minnesota Zoo as a place to go to have that experience. 5 - Strongly agree

The Minnesota Zoo is one of many Conservation-focused organizations in Minnesota.	The Minnesota Zoo is one of many Conservation-focused organizations in Minnesota. 1 - Strongly disagree	The Minnesota Zoo is one of many Conservation-focused organizations in Minnesota. 2 - Disagree	The Minnesota Zoo is one of many Conservation-focused organizations in Minnesota. 3 - Neither agree or disagree	The Minnesota Zoo is one of many Conservation-focused organizations in Minnesota. 4 - Agree	The Minnesota Zoo is one of many Conservation-focused organizations in Minnesota. 5 - Strongly agree

The Minnesota Zoo does a good job participating in Conservation efforts in Minnesota.	The Minnesota Zoo does a good job participating in Conservation efforts in Minnesota. 1 - Strongly disagree	The Minnesota Zoo does a good job participating in Conservation efforts in Minnesota. 2 - Disagree	The Minnesota Zoo does a good job participating in Conservation efforts in Minnesota. 3 - Neither agree or disagree	The Minnesota Zoo does a good job participating in Conservation efforts in Minnesota. 4 - Agree	The Minnesota Zoo does a good job participating in Conservation efforts in Minnesota. 5 - Strongly agree

When I think of the Minnesota Zoo, I think of it as a “place of nature”.	When I think of the Minnesota Zoo, I think of it as a “place of nature”. 1 - Strongly disagree	When I think of the Minnesota Zoo, I think of it as a “place of nature”. 2 - Disagree	When I think of the Minnesota Zoo, I think of it as a “place of nature”. 3 - Neither agree or disagree	When I think of the Minnesota Zoo, I think of it as a “place of nature”. 4 - Agree	When I think of the Minnesota Zoo, I think of it as a “place of nature”. 5 - Strongly agree

I am interested in reading or seeing pictures about nature on my social media feed(s).	I am interested in reading or seeing pictures about nature on my social media feed(s). 1 - Strongly disagree	I am interested in reading or seeing pictures about nature on my social media feed(s). 2 - Disagree	I am interested in reading or seeing pictures about nature on my social media feed(s). 3 - Neither agree or disagree	I am interested in reading or seeing pictures about nature on my social media feed(s). 4 - Agree	I am interested in reading or seeing pictures about nature on my social media feed(s). 5 - Strongly agree

I am interested in reading or seeing pictures about conservation on my social media feed(s).	I am interested in reading or seeing pictures about conservation on my social media feed(s). 1 - Strongly disagree	I am interested in reading or seeing pictures about conservation on my social media feed(s). 2 - Disagree	I am interested in reading or seeing pictures about conservation on my social media feed(s). 3 - Neither agree or disagree	I am interested in reading or seeing pictures about conservation on my social media feed(s). 4 - Agree	I am interested in reading or seeing pictures about conservation on my social media feed(s). 5 - Strongly agree

I believe that humans are part of the natural world.	I believe that humans are part of the natural world. 1 - Strongly disagree	I believe that humans are part of the natural world. 2 - Disagree	I believe that humans are part of the natural world. 3 - Neither agree or disagree	I believe that humans are part of the natural world. 4 - Agree	I believe that humans are part of the natural world. 5 - Strongly agree

I am more interested in local opportunities to connect with nature versus non-local opportunities.	I am more interested in local opportunities to connect with nature versus non-local opportunities. 1 - Strongly disagree	I am more interested in local opportunities to connect with nature versus non-local opportunities. 2 - Disagree	I am more interested in local opportunities to connect with nature versus non-local opportunities. 3 - Neither agree or disagree	I am more interested in local opportunities to connect with nature versus non-local opportunities. 4 - Agree	I am more interested in local opportunities to connect with nature versus non-local opportunities. 5 - Strongly agree

The Minnesota Zoo’s social media feed(s) is/are one of my primary sources of posts connecting me to nature.	The Minnesota Zoo’s social media feed(s) is/are one of my primary sources of posts connecting me to nature. 1 - Strongly disagree	The Minnesota Zoo’s social media feed(s) is/are one of my primary sources of posts connecting me to nature. 2 - Disagree	The Minnesota Zoo’s social media feed(s) is/are one of my primary sources of posts connecting me to nature. 3 - Neither agree or disagree	The Minnesota Zoo’s social media feed(s) is/are one of my primary sources of posts connecting me to nature. 4 - Agree	The Minnesota Zoo’s social media feed(s) is/are one of my primary sources of posts connecting me to nature. 5 - Strongly agree

When you think about Minnesota Zoo’s social media, which, if any, types of posts help you to feel a connection with nature? Please select all that apply.

Animal pictures

Conservation posts (ex. Plastic bag pledge; global tiger day; scoop poop for mussels, etc.)

Event postings

General Zoo updates or information

Behind the scene style videos of Zoo staff

Other

None of the posts help me to feel connected to nature

	Please share:

	IF YOU WERE to make a donation of $100 dollars to the Minnesota Zoo, what would you spend it on: Please use whole numbers. All numbers must TOTAL to 100 dollars.
	Animal care:

	New exhibits:

	Improve existing exhibits:

	Education programs at the Zoo:

	Education programs in the community:

	Efforts to save animals in Minnesota:

	Efforts to save animals around the world:

	TOTAL:

How many times did you visit the Minnesota Zoo in the last 12 months?

0 times

1 time

2 or 3 times

4 or 5 times

6 or more times

	Please specify any barriers that exist for you to visit the Minnesota Zoo:

Are you familiar with the Minnesota Zoo’s "Free to Explore" program?

Yes

Not sure

Free to Explore provides free admission for a qualifying guest and their dependents. Parking and fees for any special programs, events, or exhibits are not included. EBT cards are not accepted as payment for parking or fees at the Minnesota Zoo.

To qualify for Free to Explore, you must be enrolled in one of these programs: TANF (Temporary Assistance for Needy Families), MFIP (Minnesota Family Investment Program), SNAP (Supplemental Nutrition Assistance Program), MFAP (Minnesota Food Assistance Program) General Assistance, Medical Assistance or MinnesotaCare, WIC (Women, Infants & Children Program), HeadStart.

Are you a Minnesota Zoo member?

Yes

Which of the following best describes you?

Male

Female

Non-binary / third gender

Prefer to self-describe

	Please self-describe:

Which of the following best describes you?

Minneapolis resident

Saint Paul resident

MSP Metro Area resident

Elsewhere inside of Minnesota

US resident outside of Minnesota

Reside outside of US

	What is your residential zip code?

	What country do you reside in?

Please select the range below that includes your age:

Under 18

18 to 24

25 to 29

30 to 39

40 to 49

50 to 59

60 to 69

70 or older

Please select your ethnicity: Please select all that apply.

African or African American

Asian or South Asian

Caucasian or White

Hispanic or Latino/a/x

Native American

Multiracial

Other

	You indicated 'Other', please specify:

Please select your education level:

Some school

High school graduate

Some college

College graduate

Graduate school

Please select your family/household income:

Under $20,000

$20,000 to $29,999

$30,000 to $39,999

$40,000 to $49,999

$50,000 to $74,999

$75,000 to $99,999

$100,000 or over

Thank you! Please select 'Submit'.