OKC ENERGY FC EMAIL SURVEY

OVERVIEW

Q1 How would you characterize yourself as a sports fan?
 
Q2 Have you or anyone in your household, now or in the past, played any form of organized soccer?
 
Q3 Were you aware a new United Soccer League (a professional soccer league affiliated with Major League Soccer) team called the Oklahoma City Energy FC are playing their inaugural season in Oklahoma City in 2014?
 
Q4 OKC Energy FC plays their home games at Pribil Stadium on the campus of Bishop McGuinness Catholic High School located at Highway 44 and North Western Avenue. How would you characterize your interest in attending OKC Energy FC games at Pribil Stadium?
 
The OKC Energy FC will play a 26 game regular season USL schedule with 14 home games at Pribil Stadium in its inaugural season.
Q5 Which of the following ticket options would best describe your ticket purchase for OKC Energy FC games at Pribil Stadium?
 
Q6
Q7 In 2015, OKC Energy FC will play its games at the recently renovated and modernized Taft Stadium located at Northwest 27th Street and North May Avenue. How would the Club’s move to Taft Stadium in its second season impact your interest in attending games?
 
Q8 Which of the following ticket options would you purchase for OKC Energy FC games at Taft Stadium?
 
Q9
Q10 After the team plays two years at Taft Stadium, the team could play in a new 7,000-seat soccer stadium in downtown Oklahoma City built to host OKC Energy FC home games starting with the 2017 season. Along with all of the Club’s home games, the new downtown soccer stadium could host a variety of other events, including international soccer games, high school football games, concerts, motorsports and other sporting events.

Please rank your interest in the following events that could be held at the proposed stadium in downtown Oklahoma City.  Rate the likelihood of you (your company) attending other potential events on a scale of 1 to 5, with 1 meaning you (your company) would not attend these events and 5 meaning you (your company) would definitely attend these events.
         
  Collegiate soccer games        
  International soccer games        
  High School football games        
  Concerts        
  Women's professional soccer        
  US Men's National Team soccer games        
  US Women's National Team soccer games        
  Music Festivals        
  Boxing Matches        
  Motocross / Extreme sports        
  OKC Energy FC        

TICKETS - USL GAMES

A new stadium in downtown Oklahoma City would host OKC Energy FC home games. A new stadium could be located in close proximity to Chesapeake Energy Arena and the Bricktown area with easy access from Highway 40. As well, the stadium would include many of the modern amenities that are common with new stadiums including premium seating areas, updated concession areas, connectivity components, a modern video board and other such amenities. The Club will play in the United Soccer League (USL) which is a professional men’s soccer league sanctioned by the United States Soccer Federation and increasingly becoming more closely affiliated with the Major League Soccer (MLS) which is the premier level of professional soccer competition in the United States.
Q11 Which of the following ticket options would you purchase to OKC Energy FC’s USL games at a new stadium in Downtown Oklahoma City?
 
Q12 Would your (your company’s) purchase of seats in a new Downtown soccer stadium be primarily for personal use, corporate use or both?
 

SEASON TICKETS - USL GAMES

Full-Season
Q13 How would you describe your (your company’s) interest in purchasing a full-season ticket package (14 games) for OKC Energy FC’s USL games in a new downtown stadium in Oklahoma City?
 
Q14 How would you describe your (your company’s) interest in purchasing full-season tickets at an annual price of $200 per seat (about $14 per game) in a new downtown stadium?
 
Q15 If the annual price for full-season tickets was $160 per seat (about $11 per game), how likely would you purchase tickets in a new downtown stadium?
 
Q16 If the annual price for full-season tickets was $120 per seat (about $9 per game) how likely would you purchase tickets in a new downtown stadium?
 
Q17 What would be your preferred number of seats per game?
 
Q18
Q19 You did not indicate a positive interest in the potential prices for full season tickets. Tickets will be available on a partial-season plan as well as on an occasional game basis. Would you be interested in one of these ticket options in a new downtown stadium?
 

Partial-Season - USL GAMES

Q20 How would you describe your (your company’s) interest in purchasing a partial-season ticket package for OKC Energy FC’s USL games in Downtown Oklahoma City in a new downtown stadium?
 
Q21 How would you describe your (your company’s) interest in purchasing partial-season tickets at an annual price of $120 per seat (about $17 per game)?
 
Q22 If the annual price for partial-season tickets was $100 per seat (about $14 per game), how likely would you purchase tickets?
 
Q23 If the annual price for partial-season tickets was $80 per seat (about $11 per game), how likely would you purchase tickets?
 
Q24 What would be your preferred number of seats per game?
 
Q25
Q26 You did not indicate a positive interest in the potential prices for partial season tickets. Tickets will be available on an occasional game basis. Would you be interested in occasional game tickets?
 

Occasional Game Tickets - USL GAMES

Q27 How would you describe your (your company’s) interest in purchasing occasional game tickets for OKC Energy FC games in downtown Oklahoma City?
 
Q28 How would you describe your (your company’s) interest in purchasing occasional tickets at $18 per seat?
 
Q29 If the price for occasional tickets was $15 per seat, how likely would you purchase tickets?
 
Q30 If the price for occasional tickets was $12 per seat, how likely would you purchase tickets?
 
Q31 What would be your preferred number of seats per game?
 
Q32

CLUB SEATS - USL GAMES

A new downtown stadium would offer premium seating options for patrons similar to Chesapeake Energy Arena or Chickasaw Ballpark. Club seats will be available in prime locations in a new stadium in downtown Oklahoma City with excellent sightlines to the playing field.  Amenities that may be offered to club seat holders include preferred parking, a private stadium entrance, wider more comfortable seating, more leg room and access to a private club immediately adjacent to the club seats.  The private indoor club would provide access to upgraded food and beverage service, private restrooms and a climate-controlled lounge with modern furniture, flat screen TVs and areas to socialize.  Club seat tickets would be available for the full USL season (14 home games), and club seat holders get the exclusive first right to purchase tickets to all events hosted at the stadium (i.e. concerts, international soccer matches, etc.).

Q33 How interested would you (your company) be in purchasing club seats for OKC Energy FC USL games at a new soccer stadium in downtown Oklahoma City?
 
Q34 How likely is it that you (your company) would purchase club seats if the ticket price was $450 per seat per season (about $32 per game)?
 
Q35 If club seats were $400 per seat per season (about $28 per game), how likely would you purchase club seats?
 
Q36 If club seats were $350 per seat per season (about $25 per game), how likely would you purchase club seats?
 
Q37 If you (your company) decided to purchase full-season club seats, how many would you (your company) likely purchase?
 
Q38

LOGE BOXES - USL GAMES

A new soccer stadium in downtown Oklahoma City could also include loge boxes.  Loge boxes are open-air boxes that seat approximately four (4) people and feature comfortable chairs in prime viewing locations.  Each loge box may be equipped with a drink rail and flat screen television and may also include preferred parking, access to an exclusive club lounge with upscale food and beverage options, and the first right to purchase tickets to any other event hosted at the stadium. Additionally, loge boxes could be shared, if desired, to share the cost and seat inventory. Loge boxes would be available for the full USL season (14 home games).

Q39 How interested would you (your company) be in purchasing a loge box for OKC Energy FC USL games at a new soccer stadium in downtown Oklahoma City?
 
Q40 How likely is it that you (your company) would purchase a loge box if the price was $2,500 per season (about $45 per seat per game)?
 
Q41 If the loge boxes were $2,300 per season (about $40 per seat per game), how likely would you be to purchase a loge box?
 
Q42 If the loge boxes were $2,100 per season (about $37 per seat per game), how likely would you be to purchase a loge box?
 
Q43 Recognizing the price of a loge box could be commensurate with its seating capacity and location, what would be your preferred loge box capacity?
 
Q44
Q45 Would you (your company) prefer to share a loge box with others to reduce costs or share seat inventory, or lease alone?
 
Q46 How many other parties might you (your company) share the loge box with?
 
Q47

SUITES - USL GAMES

A new stadium in downtown Oklahoma City would feature luxury suites offering an upscale experience with excellent sightlines to the playing field.  Amenities offered may include preferred parking, an exclusive stadium entrance, catered food and beverage service, suite attendants, flat screen televisions, private restrooms, access to an exclusive club, unique access to team functions and other amenities.  It is currently envisioned that luxury suites would accommodate 16 people and include perferred parking passes. Luxury suites would be available for the full USL season (14 games), and suite holders have the first right to purchase tickets to all events hosted at the stadium.

Q48 How interested would you (your company) be in purchasing a luxury suite for OKC Energy FC USL games at a new soccer stadium in downtown Oklahoma City?
 
Q49 How likely is it that you (your company) would purchase a luxury suite if the price was $7,000 per season?
 
Q50 If the luxury suite was $6,000 per season, how likely would you be to purchase a suite?
 
Q51 If the luxury suite was $5,000 per season, how likely would you be to purchase a suite?
 
Q52 Recognizing the price of a suite could be commensurate with its seating capacity and location, what would be your (your company’s) preferred suite capacity?
 
Q53
Q54 Would you (your company) prefer to share a suite with others to reduce costs or share seat inventory, or lease alone?
 
Q55 How many other parties might you (your company) share the suite with?
 
Q56

TRUE INTEREST - USL GAMES

Q57 You have indicated that you (your company) may be interested in the following Oklahoma City FC USL game seating options in a new stadium located in Downtown Oklahoma City. Please indicate the ONE seating option you (your company) would most prefer?
 

MLS IMPACT

Q58 The OKC Energy FC could have the potential to move from the USL to Major League Soccer (MLS) in upcoming seasons. In recent years, successful USL teams have made the move to the MLS such as Orlando City Soccer Club who will be playing their first MLS game next season. This move would include an extended season (17 home games), an upgrade in competition, notoriety, atmosphere and overall level of play. How much of an impact would this have on your decision to purchase tickets?
 

TICKETS - MLS GAMES

Q59 Which of the following ticket options would you purchase for OKC Energy FC’s MLS games at a new stadium in Downtown Oklahoma City?
 
Q60 Would your (your company’s) purchase of seats in a new MLS stadium be primarily for personal use, corporate use, or both?
 

SEASON TICKETS - MLS GAMES

Full Season

Q61 How would you describe your (your company’s) interest in purchasing a full-season ticket package (17 games) for OKC Energy FC’s MLS games in a new downtown stadium in Oklahoma City?
 
Q62 How would you describe your (your company’s) interest in purchasing full-season tickets at an annual price of $800 per seat (about $45 per game) in a new downtown stadium?
 
Q63 If the annual price for full-season tickets were $600 per seat (about $35 per game), how likely would you purchase tickets in a new downtown stadium?
 
Q64 If the annual price for full-season tickets were $400 per seat (about $25 per game) how likely would you purchase tickets in a new downtown stadium?
 
Q65 What would be your preferred number of seats per game?
 
Q66
Q67 You did not indicate a positive interest in the potential prices for full season tickets. Tickets will be available on a partial-season plan as well as on an occasional game basis. Would you be interested in one of these ticket options in a new downtown stadium?
 

Partial Season Tickets - MLS GAMES

Q68 How would you describe your (your company’s) interest in purchasing a partial-season ticket package for OKC Energy FC’s MLS games in a new downtown stadium?
 
Q69 How would you describe your (your company’s) interest in purchasing partial-season tickets at an annual price of $500 per seat (about $30 per game)?
 
Q70 If the annual price for partial-season tickets was $400 per seat (about $25 per game), how likely would you purchase tickets?
 
Q71 If the annual price for partial-season tickets was $300 per seat (about $20 per game), how likely would you purchase tickets?
 
Q72 What would be your preferred number of seats per game?
 
Q73
Q74 You did not indicate a positive interest in the potential prices for partial season tickets. Tickets will be available on an occasional game basis. Would you be interested in occasional game tickets?
 

Occasional Game Tickets - MLS GAMES

Q75 How would you describe your (your company’s) interest in purchasing occasional game tickets for OKC Energy FC’s MLS games in downtown Oklahoma City?
 
Q76 How would you describe your (your company’s) interest in purchasing occasional game tickets at $45 per seat?
 
Q77 If the price for occasional game tickets were $35 per seat, how likely would you purchase tickets?
 
Q78 If the price for occasional game tickets were $25 per seat, how likely would you purchase tickets?
 
Q79 What would be your preferred number of seats per game?
 
Q80

CLUB SEATS - MLS GAMES

A new downtown stadium would offer premium seating options for patrons similar to Chesapeake Energy Arena or Chickasaw Ballpark. Club seats will be available in prime locations in a new stadium in downtown Oklahoma City with excellent sightlines to the playing field.  Amenities that may be offered to club seat holders include preferred parking, a private stadium entrance, wider more comfortable seating, more leg room and access to a private club immediately adjacent to the club seats.  The private indoor club would provide access to upgraded food and beverage service, private restrooms and a climate-controlled lounge with modern furniture, flat screen TVs and areas to socialize.  Club seat tickets would be available for the full MLS season (17 home games), and club seat holders get the exclusive first right to purchase tickets to all events hosted at the stadium (i.e. concerts, international soccer matches, etc.).

Q81 How interested would you (your company) be in purchasing club seats for OKC Energy FC USL games at a new soccer stadium in downtown Oklahoma City?
 
Q82 How likely is it that you (your company) would purchase club seats if the ticket price was $2,000 per seat per season (about $120 per game)?
 
Q83 If club seats were $1,500 per seat per season (about $90 per game), how likely would you purchase club seats?
 
Q84 If club seats were $1,000 per seat per season (about $60 per game), how likely would you purchase club seats?
 
Q85 If you (your company) decided to purchase club seats, how many would you (your company) likely purchase?
 
Q86

LOGE BOXES - MLS GAMES

A new soccer stadium in downtown Oklahoma City could also include loge boxes.  Loge boxes are open-air boxes that seat approximately four (4) people and feature comfortable chairs in prime viewing locations.  Each loge box may be equipped with a drink rail and flat screen television and may also include preferred parking, access to an exclusive club lounge with upscale food and beverage options, and the first right to purchase tickets to any other event hosted at the stadium. Additionally, loge boxes could be shared, if desired, to share the cost and seat inventory. Loge boxes would be available for the full MLS season (17 home games).

Q87 How interested would you (your company) be in purchasing a loge box for OKC Energy FC MLS games at a new soccer stadium in downtown Oklahoma City?
 
Q88 How likely is it that you (your company) would purchase a loge box if the price was $20,000 per season (about $300 per seat per game)?
 
Q89 If the loge box was $15,000 per season (about $220 per seat per game), how likely would you be to purchase a loge box?
 
Q90 If the loge box was $10,000 per season (about $150 per seat per game), how likely would you be to purchase a loge box?
 
Q91 Recognizing the price of a loge box could be commensurate with its seating capacity and location, what would be your preferred loge box capacity?
 
Q92
Q93 Would you (your company) prefer to share a loge box with others to reduce costs or share seat inventory, or lease alone?
 
Q94 How many other parties might you (your company) share the loge box with?
 
Q95

SUITES - MLS GAMES

A new stadium in downtown Oklahoma City would feature luxury suites offering an upscale experience with excellent sightlines to the playing field.  Amenities offered may include preferred parking, an exclusive stadium entrance, catered food and beverage service, suite attendants, flat screen televisions, private restrooms, access to an exclusive club, unique access to team functions and other amenities.  It is currently envisioned that luxury suites would accommodate 16 people and include perferred parking passes. Luxury suites would be available for the full MLS season (17 games), and suite holders have the first right to purchase tickets to all events hosted at the stadium.

Q96 How interested would you (your company) be in purchasing a luxury suite for OKC Energy FC MLS games at a new soccer stadium in downtown Oklahoma City?
 
Q97 How likely is it that you (your company) would purchase a luxury suite if the price was $40,000 per season?
 
Q98 If the luxury suite was $30,000 per season, how likely would you be to purchase a suite?
 
Q99 If the luxury suite was $20,000 per season, how likely would you be to purchase a suite?
 
Q100 Recognizing the price of a suite could be commensurate with its seating capacity and location, what would be your (your company’s) preferred suite capacity?
 
Q101
Q102 Would you (your company) prefer to share a suite with others to reduce costs or share seat inventory, or lease alone?
 
Q103 How many other parties might you (your company) share the suite with?
 
Q104

TRUE INTEREST - MLS GAMES

Q105 You have indicated that you (your company) may be interested in the following Oklahoma City FC MLS game seating options in a new stadium located in Downtown Oklahoma City. Please indicate the ONE seating option you (your company) would most prefer?
 

COMMENTS

Q106
Thank you for your time today. The information you have provided will be helpful in making the right business decision to maximize the customer experience. If you want to be contacted for season tickets or any premium seating options including suites, loge boxes or club seats, please put your name, telephone number and email address below:
Q107
Q108
Q109

Thank you for your participation!
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