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New Downtown Multi-Purpose Arena |
Consideration is currently being given to the development of a new multi-purpose arena in downtown Milwaukee that would provide the local and regional community with a state-of-the-art venue that would attract major events to the area, act as a catalyst for the revitalization of the downtown area, and serve as the home of the Milwaukee Bucks, which has called the city home since 1968.
As part of the planning process, project stakeholders have engaged a third party company to conduct a survey of local and regional residents and corporations that will assist in making informed decisions regarding various elements of the facility. All seating concepts and related pricing questions are purely hypothetical and are strictly based on Milwaukee Bucks home games only.
Please take 10 to 15 minutes to complete the following survey and provide your opinions so that informed decisions can be made regarding a new multi-purpose arena in downtown Milwaukee. |
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Q1 |
Are you responding to this survey as an individual purchaser or on behalf of a company or corporation? |
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Q2 |
Which of the following best describes your current ticket purchase status with the Milwaukee Bucks at the BMO Harris Bradley Center? Select all that apply |
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Q3 |
Which of the following best describes why you do not purchase tickets to Milwaukee Bucks home games? Select all that apply |
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Q4 |
Considering that a new downtown arena could provide improved fan amenities such as wider concourses, new concessions/restrooms, and new seating areas, would you consider attending Bucks home games in future seasons at a new downtown arena? |
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Q5 |
Please indicate which seating section you typically purchase tickets to Milwaukee Bucks home games at the BMO Harris Bradley Center? |
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Q7 |
Why have you not purchased season tickets to the Milwaukee Bucks this season? Select all that apply |
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Q9 |
On average, how many seats do you purchase for each Bucks home game you attend? |
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PARTIAL SEASON TICKET MEMBERS |
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Q11 |
Please indicate which seating section you purchase partial season tickets Milwaukee Bucks home games at the BMO Harris Bradley Center? |
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Q13 |
Why have you not purchased full season tickets to the Milwaukee Bucks this season? Select all that apply |
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Q15 |
How many partial season tickets do you purchase for the Milwaukee Bucks? |
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FULL SEASON TICKET HOLDERS |
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Q17 |
Please indicate which seating section you purchase full season tickets Milwaukee Bucks home games at the BMO Harris Bradley Center? |
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Q18 |
On average, how many Bucks home games do you attend each season at the BMO Harris Bradley Center? |
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Q19 |
Why do you not attend more Milwaukee Bucks home games each season? Select all that apply |
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Q20 |
What premium seating product(s) do you (your company) currently purchase at the BMO Harris Bradley Center for Milwaukee Bucks home games? Select all that apply |
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Q21 |
On average, how many Bucks home games do you attend each season at the BMO Harris Bradley Center? |
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Q22 |
Why do you not attend more Milwaukee Bucks home games each season? Select all that apply |
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Q23 |
Which of the following describes the primary use of your ticket purchase? |
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Q24 |
How many premium seats do you purchase for the Milwaukee Bucks? |
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Q25 |
What most influences your (your company’s) premium seat purchase? |
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Q26 |
On a scale of 1 to 7 with 1 being “very dissatisfied” and 7 being “very satisfied”, how would you rate your level of satisfaction with the following elements of the BMO Harris Bradley Center? |
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1 - Very Dissatisfied |
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7 - Very Satisfied |
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Arena Location / Setting |
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Vehicle Traffic Flow |
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Parking Access / Convenience |
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Exterior Arena Appearance |
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Interior Arena Appearance |
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Arena Entrance / Exiting |
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Concourse / Crowd Circulation |
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Number of Restrooms |
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Quality of Restrooms |
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Number of Concession Stands |
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Quality of Concession Offerings |
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Seat Location / Sightline to Court |
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Seat Comfort |
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Seat Price |
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Quality of Sound System |
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Technology (cell phone service, wi-fi, etc.) |
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Scoreboard / Video Board |
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In-Game Entertainment |
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Game Day Atmosphere |
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Q27 |
What is your attitude towards the development of a new arena located in downtown Milwaukee? |
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Q28 |
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Q29 |
How would the development of a new arena located in downtown Milwaukee impact your decision to attend Bucks home games in the future? |
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Q30 |
Which type of seating would you prefer to purchase in a new downtown arena? Select all that apply |
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Q31 |
Your feedback is important as it relates to potential amenities at a new downtown arena. On a scale of 1 to 7 with “1” being Not Important and “7” being “Very Important”, how would you rate the importance of the following amenities? |
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1 - Not Important |
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7 - Very Important |
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More restrooms |
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More concession stands |
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Improved concession offerings |
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All-inclusive food and beverage options |
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In-arena restaurants |
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In-seat wait service |
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Wider concourse to provide more circulation room |
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Increased seat comfort |
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More legroom |
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Improved premium seating areas (i.e. club seats, theater boxes, suites) |
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Bar areas located throughout the general seating sections |
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Team store |
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Hall of fame / celebration of team history |
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Increased team, city, and state branding throughout the arena |
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State-of-the-art sound system |
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State-of-the-art video boards |
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In-arena Wi-Fi network |
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Cellular phone applications & charging stations |
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Improved transportation (i.e. taxis, shuttles, buses, etc.) |
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Increased on-site parking |
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Ability to purchase VIP parking |
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Option to purchase tickets to other arena events |
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Indoor and outdoor public gathering spaces |
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Season tickets could be available in a variety of locations throughout a new downtown arena, including
Club Seats
· Lower Level Club Seats (light blue sections)
Lower Level
· Lower Level Sideline (pink sections)
· Lower Level Corner (green sections)
· Lower Level End Zone (orange sections)
Upper Level
· Upper Level Sideline (red sections)
· Upper Level Corner (grey sections)
· Upper Level End Zone (purple sections) |
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The previous seating chart provides possible season ticket locations. Please rank your top two preferred seating locations understanding the most prime locations would be more expensive. For instance, Lower Level Club Seats would offer the best location and amenities. |
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Q32 |
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Q33 |
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Season tickets could be purchased in the end zone of the upper seating level. The purchase of season tickets in the end zone of the upper seating level would include a standard arena seat, access to general arena concession stands and restrooms, and tickets to all Milwaukee Bucks regular season home games. |
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Q34 |
How likely is it that you would purchase season tickets in the end zone of the upper level in a new downtown arena if the annual full season price were $1,000 per seat ($23 per game), and included tickets to all Bucks regular season home games? |
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Q35 |
What if the annual full season price was $750 ($17 per game)? |
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Q36 |
What if the annual full season price was $500 ($12 per game)? |
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Q37 |
If you made the decision to purchase upper level end zone season tickets, how many would you likely purchase? |
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Q38 |
Would you prefer to share a full season package with another group or utilize the seats on your own over the entire Bucks season? |
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Q39 |
With how many other parties would you share a full season package? |
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Season tickets could be purchased in the corner of the upper seating level. The purchase of season tickets in the corner of the upper seating level would include a standard arena seat, access to general arena concession stands and restrooms, and tickets to all Milwaukee Bucks regular season home games. |
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Q40 |
How likely is it that you would purchase season tickets in the corner of the upper level in a new downtown arena if the annual full season price was $1,500 per seat ($35 per game), and included tickets to all Bucks regular season home games? |
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Q41 |
What if the annual full season price was $1,250 ($29 per game)? |
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Q42 |
What if the annual full season price was $1,000 ($23 per game)? |
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Q43 |
If you made the decision to purchase upper level corner season tickets, how many would you likely purchase? |
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Q44 |
Would you prefer to share a full season package with another group or utilize the seats on your own over the entire Bucks season? |
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Q45 |
With how many other parties would you share a full season package? |
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Season tickets could be purchased along the sideline of the upper seating level. The purchase of season tickets along the sideline of the upper seating level would include a standard arena seat, access to general arena concession stands and restrooms, and tickets to all Milwaukee Bucks regular season home games. |
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Q46 |
How likely is it that you would purchase season tickets along the sideline of the upper level in a new downtown arena if the annual full season price was $2,000 per seat ($47 per game), and included tickets to all Bucks regular season home games? |
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Q47 |
What if the annual full season price was $1,750 ($41 per game)? |
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Q48 |
What if the annual full season price was $1,500 ($35 per game)? |
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Q49 |
If you made the decision to purchase upper level sideline season tickets, how many would you likely purchase? |
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Q50 |
Would you prefer to share a full season package with another group or utilize the seats on your own over the entire Bucks season? |
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Q51 |
With how many other parties would you share a full season package? |
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Season tickets could be purchased in the end zone of the lower seating level. The purchase of season tickets in the end zone of the lower seating level would include a standard arena seat, access to general arena concession stands and restrooms, and tickets to all Milwaukee Bucks regular season home games. |
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Q52 |
How likely is it that you would purchase season tickets in the end zone of the lower level in a new downtown arena if the annual full season price was $2,750 per seat ($64 per game), and included tickets to all Bucks regular season home games? |
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Q53 |
What if the annual full season price was $2,250 ($52 per game)? |
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Q54 |
What if the annual full season price was $1,750 ($41 per game)? |
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Q55 |
If you made the decision to purchase lower level end zone season tickets, how many would you likely purchase? |
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Q56 |
Would you prefer to share a full season package with another group or utilize the seats on your own over the entire Bucks season? |
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Q57 |
With how many other parties would you share a full season package? |
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Season tickets could be purchased in the corner of the lower seating level. The purchase of season tickets in the corner of the lower seating level would include a standard arena seat, access to general arena concession stands and restrooms, and tickets to all Milwaukee Bucks regular season home games. |
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Q58 |
How likely is it that you would purchase season tickets in the corner of the lower level in a new downtown arena if the annual full season price was $4,000 per seat ($93 per game), and included tickets to all Bucks regular season home games? |
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Q59 |
What if the annual full season price was $3,250 ($76 per game)? |
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Q60 |
What if the annual full season price was $2,500 ($58 per game)? |
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Q61 |
If you made the decision to purchase lower level corner season tickets, how many would you likely purchase? |
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Q62 |
Would you prefer to share a full season package with another group or utilize the seats on your own over the entire Bucks season? |
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Q63 |
With how many other parties would you share a full season package? |
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Season tickets could be purchased along the sideline of the lower seating level. The purchase of season tickets along the sideline of the lower seating level would include a standard arena seat, access to general arena concession stands and restrooms, and tickets to all Milwaukee Bucks regular season home games. |
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Q64 |
How likely is it that you would purchase season tickets along the sideline of the lower level in a new downtown arena if the annual full season price were $5,500 per seat ($128 per game), and included tickets to all Bucks regular season home games? |
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Q65 |
What if the annual full season price was $5,000 ($116 per game)? |
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Q66 |
What if the annual full season price was $4,500 ($105 per game)? |
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Q67 |
If you made the decision to purchase lower level sideline season tickets, how many would you likely purchase? |
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Q68 |
Would you prefer to share a full season package with another group or utilize the seats on your own over the entire Bucks season? |
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Q69 |
With how many other parties would you share a full season package? |
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A new downtown arena could include traditional club seats, located in the lower level of the arena, approximately 5 to 25 rows from the court. The purchase of lower level club seats could include preferred parking, a private arena entrance and exclusive access to a private club lounge with private restrooms, the ability to purchase upgraded food and beverages, casual seating areas, and flat screen televisions, among other amenities. The club lounge could be conveniently located near the club seats, and would be exclusive to these club seat holders. The purchase of lower level club seats would include tickets to all Milwaukee Bucks home games, as well as the first right to purchase tickets to other events hosted at the arena. |
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Q70 |
How likely is it that you would purchase lower level club seats in a new downtown arena if the annual full season price was $8,500 per seat ($198 per game), and included tickets to all Bucks regular season home games and first right to purchase tickets to other events hosted at a new downtown arena? |
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Q71 |
What if the annual full season price was $7,500 ($174 per game)? |
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Q72 |
What if the annual full season price was $6,500 per ticket ($151 per game)? |
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Q73 |
If you made the decision to purchase lower level club seats, how many would you likely purchase? |
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Q74 |
Would you prefer to share a full season club seat package with another group or utilize the club seats on your own throughout the entire Bucks season? |
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Q75 |
With how many other parties would you share a full season club seat package? |
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Q76 |
It is possible that lower level club seats could be sold as a package that included all food and beverages (i.e. soft drinks, beer and wine) along with tickets to all Bucks regular season home games and first right to purchase tickets to other events hosted at a new downtown arena. How would you characterize your interest in purchasing lower level club seats that included all food and beverages (i.e. soft drinks, beer and wine)? |
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Q77 |
How likely is it that you would purchase lower level club seats in a new downtown arena if the annual full season price was $10,750 per seat ($250 per game), and included tickets to all Bucks regular season home games, first right to purchase tickets to other events hosted at a new downtown arena, and all food and beverages (i.e. soft drinks, beer and wine)? |
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Q78 |
What if the annual full season price was $9,750 ($227 per game)? |
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Q79 |
What if the annual full season price was $8,750 per ticket ($203 per game)? |
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Q80 |
If you made the decision to purchase all-inclusive lower level club seats, how many would you likely purchase? |
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Q81 |
Would you prefer to share a full season, all-inclusive club seat package with another group or utilize the club seats on your own throughout the entire Bucks season? |
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Q82 |
With how many other parties would you share a full season, all-inclusive club seat package? |
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A new downtown arena could incorporate loge boxes located in prime seating areas throughout the arena. Loge boxes typically have seating for 4 to 8 people with movable chairs that are wider and more comfortable than general seating areas. Each loge box may also be equipped with a drink rail and flat screen television monitor. Loge box amenities could include preferred parking, in-box wait service and catering, a private arena entrance and exclusive access to a private lounge with private restrooms, upgraded food and beverage service, casual seating areas, and flat screen televisions, among other amenities. The purchase of a loge box would include tickets to all events hosted at the arena. |
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Q83 |
How would you characterize your interest in purchasing a loge box at a new downtown arena? |
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Q84 |
Pricing for a loge box would be consistent with other NBA teams that have this type of seating product in their arena. How likely is it that you would purchase a 4-seat loge box if the annual full season price was $75,000 ($125 per seat/per event (based on 150 events)) and included tickets to all events hosted at a new downtown arena and all-inclusive food and beverages? |
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Q85 |
What if the annual full season price was $65,000 ($108 per seat/per event (based on 150 events))? |
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Q86 |
What if the annual full season price was $55,000 ($92 per seat/per event (based on 150 events))? |
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Q87 |
Recognizing the price of a loge box would be commensurate with its seating capacity, what would be the optimal loge box seating capacity? |
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Q88 |
Would you prefer to purchase the loge box with another group or utilize the loge box on your own throughout the year? |
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Q89 |
How many loge seats would you prefer to purchase in a shared loge box? |
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Q90 |
A new downtown arena could include several other small-group seating concepts similar to a loge box, but different in design elements and amenities included. Please select your preferred concepts given the description of each below. |
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A new downtown arena could include theater boxes located in prime seating areas throughout the arena. Theater boxes typically have seating for 4 to 8 people in leather recliners, with a dedicated dining table located directly behind the seats in a communal lounge area. Theater box amenities could include preferred parking, in-box wait service, a private arena entrance and exclusive access to a private lounge with private restrooms, upgraded food and beverage service, casual seating areas, and flat screen televisions, among other amenities. The purchase of a theater box would include tickets to all events hosted at the arena. |
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Q91 |
Pricing for a theater box would be consistent with other NBA teams that have this type of seating product in their arena. How likely is it that you would purchase a 4-seat theater box if the annual price were $80,000 ($133 per seat/per event (based on 150 events)), including tickets to all events hosted at a new downtown arena and all-inclusive food and beverages? |
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Q92 |
What if the annual price was $70,000 ($117 per seat/per event (based on 150 events))? |
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Q93 |
What if the annual price was $60,000 ($100 per seat/per event (based on 150 events))? |
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Q94 |
Recognizing the price of a theater box would be commensurate with its seating capacity, what would be the optimal theater box seating capacity? |
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Q95 |
Would you prefer to share a full season theater box lease with another group or utilize the theater box on your own throughout the year? |
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Q96 |
With how many other parties would you share a theater box lease? |
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A new downtown arena could include ledge tables located in prime seating areas throughout the arena. Ledge tables typically have seating for 4 people in a half-moon configuration, TV monitor, and are connected to a communal club lounge. Ledge table amenities could include preferred parking, in-seat wait service, a private arena entrance and exclusive access to a private lounge with private restrooms, upgraded food and beverage service, casual seating areas, and flat screen televisions, among other amenities. The purchase of a ledge table would include tickets to all Milwaukee Bucks home games, as well as the first right to purchase tickets to other events hosted at the arena. |
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Q97 |
Pricing for a ledge table would be consistent with other NBA teams that have this type of seating product in their arena. How likely is it that you would purchase a ledge table if the annual full season price was $32,000 ($186 per seat/per game) and included four (4) tickets to all Bucks games, first right of refusal to purchase tickets to other events hosted at a new downtown arena, and all-inclusive food and beverages? |
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Q98 |
What if the annual full season price was $28,000 ($163 per seat/per game)? |
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Q99 |
What if the annual full season price was $24,000 ($140 per seat/per game)? |
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Q100 |
Would you prefer to share a full season ledge table lease with another group or utilize the ledge table on your own throughout the entire Bucks season? |
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Q101 |
With how many other parties would you share a ledge table lease? |
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A new downtown arena could include super box seats, which consist of a luxury suite or club-like area with seating for up to 200 people that may be purchased individually. Super box seats are wider, padded and provide more legroom relative to standard arena seating. Super box seat patrons would have access to a communal club lounge located directly behind their seats featuring all-inclusive food and beverages in an upscale atmosphere. Super box seat amenities could also include preferred parking, a private arena entrance, and in-seat wait service, among other potential amenities. The purchase of super box seats would include tickets to all Milwaukee Bucks home games, as well as the first right to purchase tickets to other events hosted at the arena. |
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Q102 |
Pricing for super box seats would be consistent with other NBA teams that have this type of seating product in their arena. How likely is it that you would purchase super box seats in a new downtown arena if the annual full season price was $9,500 per seat ($221 per game), and included tickets to all Bucks regular season home games, all-inclusive food and beverages, and first right to purchase tickets to other events hosted at a new downtown arena? |
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Q103 |
What if the annual full season price was $8,500 ($198 per game)? |
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Q104 |
What if the annual full season price was $7,500 per ticket ($174 per game)? |
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Q105 |
If you made the decision to purchase super box seats, how many would you likely purchase? |
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Q106 |
Would you prefer to share a full season super box seat package with another group or utilize the super box seats on your own throughout the entire Bucks season? |
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Q107 |
With how many other parties would you share a full season super box seat package? |
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Q108 |
It is possible that super box seats could be sold with all arena events included in the annual price. How would you characterize your interest in paying more for super box seats if the cost included tickets to all events hosted at a new downtown arena? |
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A new downtown arena could include loft boxes, which could consist of open-air couch seating for 4 people sold in packages of 10 events. Loft box patrons would have access to a communal club lounge located directly behind their box featuring all-inclusive food and beverages in an upscale atmosphere. Loft box amenities could also include preferred parking, a private arena entrance, and in-seat wait service, among other potential amenities. The purchase of a loft box would include tickets to 10 arena events (for 4 people), as well as all-inclusive food and beverages. |
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Q109 |
Pricing for a loft box would be consistent with other NBA teams that have this type of seating product in their arena. How likely is it that you would purchase a loft box including four (4) tickets to 10 arena events and all-inclusive food and beverages if the price was $8,000 ($200 per seat/per event)? |
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Q110 |
What if the price for 10 arena events was $7,000 ($175 per seat/per event)? |
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Q111 |
What if the price for 10 arena events was $6,000 ($150 per seat/per event)? |
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A new downtown arena could include luxury suites located on the mezzanine level between the lower and upper seating bowls. Luxury suites could include seating for approximately 16 people, and include a variety of upscale amenities such as preferred parking, in-suite attendant and catering, access to upscale food and beverage packages, a private arena entrance and exclusive access to a private lounge with private restrooms, casual seating areas, and flat screen televisions, among other amenities. The purchase of a luxury suite would include tickets to all events hosted at the arena. |
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Q112 |
How would you characterize your interest in purchasing a luxury suite at a new downtown arena? |
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Q113 |
Pricing for a luxury suite would be consistent with other NBA teams that have this type of seating product in their arena. How likely is it that you would purchase a 16-seat luxury suite if the annual price was $200,000 ($83 per seat/per event (based on 150 events)) and included tickets to all events hosted at a new downtown arena? |
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Q114 |
What if the annual price was $175,000 ($73 per seat/per event (based on 150 events))? |
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Q115 |
What if the annual price was $150,000 ($63 per seat/per event (based on 150 events))? |
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Q116 |
Would you prefer that restrooms are located in each individual suite or in the suite concourse, recognizing that suites without individual restrooms would provide more lounge space within each suite? |
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Q117 |
Would you prefer to share the cost and use of the luxury suite with other parties? |
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Q118 |
How many seats would you prefer to purchase in a shared luxury suite? |
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Q119 |
It is possible that luxury suites could be available to rent on an event-by-event basis. How would you characterize your (your company’s) interest in renting a luxury suite on an event-by-event basis at a new downtown arena? |
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Q121 |
A new downtown arena could include several other suite concepts similar to a traditional luxury suite, but different in design elements and amenities included. Please select your preferred suite concepts given the description of each below. |
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A new downtown arena could include mini suites located on the mezzanine level between the lower and upper seating bowls. Mini suites could include seating for between 8 and 10 people, and include a variety of upscale amenities such as preferred parking, in-suite attendant and catering, access to upscale food and beverage packages, a private arena entrance and exclusive access to a private lounge with private restrooms, casual seating areas, and flat screen televisions, among other amenities. The purchase of a mini suite would include tickets to all events hosted at the arena. |
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Q122 |
Pricing for a mini suite would be consistent with other NBA teams that have this type of seating product in their arena. How likely is it that you would purchase a 10-seat mini suite if the annual price was $135,000 ($90 per seat/ per event (based on 150 events)) and included tickets to all events hosted at a new downtown arena? |
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Q123 |
What if the annual price was $120,000 ($80 per seat/ per event (based on 150 events)? |
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Q124 |
What if the annual price was $105,000 ($70 per seat/ per event (based on 150 events))? |
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Q125 |
Would you prefer to share the cost and use of the mini suite with other parties? |
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Q126 |
How many seats would you prefer to purchase in a shared mini suite? |
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A new downtown arena could include courtside suites located a few rows from the arena floor, providing the best sightline to the court. Courtside suites could accommodate 8 people and would provide patrons with a designated dining table located in a communal club lounge. The purchase of a courtside suite could also include a variety of upscale amenities such as preferred parking, all-inclusive food and beverages, and a private arena entrance, among other amenities. The purchase of a courtside suite would include tickets to all events hosted at the arena. |
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Q127 |
How likely is it that you would purchase an 8-seat courtside suite if the annual price was $200,000 ($167 per seat/per event (based on 150 events)) and included tickets to all events hosted at the arena, as well as all-inclusive food and beverages? |
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Q128 |
What if the annual price was $175,000 ($146 per seat/per event (based on 150 events))? |
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Q129 |
What if the annual price was $150,000 ($125 per seat/per event (based on 150 events))? |
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Q130 |
Would you prefer to share the cost and use of the courtside suite with other parties? |
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Q131 |
How many seats would you prefer to purchase in a shared courtside suite? |
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Q132 |
Among the potential new seating options that may be available at a new downtown arena, please indicate the one seating option you would most likely purchase. |
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Q133 |
Which small group or loge seating concept do you prefer? |
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Q134 |
Which suite concept do you prefer? |
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Q135 |
Some fans prefer to purchase multiple seating areas within the arena. Do you intend to purchase more than one seating option in a new downtown arena? |
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Q136 |
Please indicate the additional seating option you would most likely purchase. |
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Q137 |
Which small group or loge seating concept do you prefer? |
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Q138 |
Which suite concept do you prefer? |
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IMPORTANCE OF ARENA EVENTS |
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Q141 |
Do you purchase general season tickets to any professional or collegiate sports team(s) in the Milwaukee area? |
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Q142 |
For which other team(s) do you have general season tickets? Select all that apply |
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Q143 |
Do you purchase club seats to any professional or collegiate sports team(s) in the Milwaukee area? |
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Q144 |
For which other team(s) do you have club seats? Select all that apply |
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Q145 |
Do you purchase a luxury suite to any professional or collegiate sports team(s) in the Milwaukee area? |
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Q146 |
For which other team(s) do you have a luxury suite? Select all that apply |
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Q148 |
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Q149 |
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Q150 |
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Q152 |
What is your approximate annual household income? |
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ADDITIONAL INFORMATION ABOUT SEATING |
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Q153 |
Would you be interested in receiving more information about new seating options that may become available at a new downtown arena? |
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Please provide your contact information below in order to receive information in the future about a new downtown arena and related seating opportunities. |
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Q157 |
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Thank you for your participation!
Please select 'Submit'. |
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