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Thank you for your interest in participating in the 2022 Memorial Stadium study. We appreciate your valuable feedback as we look towards the future of Memorial Stadium. Please do not proceed if you have already submitted your survey response.
The survey should take approximately 10 to 15 minutes to complete. The deadline to complete the survey is Monday, January 31, 2022. |
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Which of the following describes your current status with Nebraska? Select all that apply. |
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What is your current annual Huskers Athletic Fund giving level? |
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On average, how many home football games do you attend annually? |
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Why do you not attend more Nebraska home football games at Memorial Stadium on an annual basis? Select all that apply. |
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How many tickets do you buy, on average, for each Nebraska home football game you attend? |
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In your opinion, what are the three (3) elements or characteristics of Memorial Stadium that could be enhanced to improve your overall game day experience? |
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When you consider your entire Huskers football game day, which of the following is the most important element for a great experience? |
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Enhancements to the fan experience at Memorial Stadium could include improvements to the food and beverage offerings at concession stands throughout the venue. Please select the three (3) food and beverage offerings you would most like to see added or expanded at Memorial Stadium. |
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What is your attitude toward the future sale of alcohol (e.g., beer, seltzer, wine) at Memorial Stadium during football games? |
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If the sale of alcohol at Memorial Stadium during football games would result in fans being unable to leave the stadium at halftime and re-enter, how would this policy impact your attitude towards the future sale of alcohol at Memorial Stadium? |
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If the sale of alcohol is permitted at Memorial Stadium during football games, there could be a number of sections designated as alcohol-free. Describe your attitude toward potential alcohol-free sections at Memorial Stadium. |
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How would the sale of alcohol at Memorial Stadium affect your attendance at football games? |
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What is your attitude towards legalized sports gaming at Memorial Stadium? |
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Where did you park when attending Nebraska home football games this past season? If you did not park, please indicate the mode of transportation you utilized to get to the stadium.
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You indicated you parked in Lots 1- 25 last season. Please indicate which lot you typically parked in last season on the map below. |
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How would you describe your overall satisfaction with your experience utilizing StarTran bus service to Memorial Stadium? |
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Currently, parking is allocated based on lifetime giving to Nebraska Athletics. Overall, how satisfied are you with your current parking location based on how much you donate to the Huskers Athletic Fund? |
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Where did you sit in Memorial Stadium when attending Nebraska home football games this past season? Please indicate by selecting the seating section(s) on the map below. |
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Please enter the average number of tickets purchased in each section below: Enter a numeric value in each section below. |
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CURRENT SEASON TICKET HOLDERS |
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Overall, how would you rate the value you receive for the dollars you spend to obtain your seats for Nebraska home football games at Memorial Stadium? |
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Generally, how would you rate the customer service you receive from game day staff (i.e. ushers, security, concession workers, etc.) at Memorial Stadium? |
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How would you rate the value of service you receive during the ticket acquisition process (i.e. ticket office staff, Huskers Athletic Fund staff, etc.)? |
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Considering the current location of your seats and the amount you pay, which of the following statements best describes you? |
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Would you be interested in purchasing additional seats in your current location(s)? |
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If given the opportunity to purchase additional seats in your current location(s), how many more would you be interested in purchasing? |
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MEMORIAL STADIUM GENERAL SEATING |
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There are a number of loyal supporters whose seats are subject to a grandfathered policy that has allowed them to maintain their location without a pricing adjustment. It is possible that Nebraska Athletics could eliminate these grandfathered seat policies and require all season ticket holders in similar sections to pay the same donation.
Implementing a seat equity plan could lower the average investment level for all but may displace some of these loyal supporters with grandfathered seat policies. How would you describe your attitude towards a future seat equity plan at Memorial Stadium? |
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Currently, the majority of public seat locations in Memorial Stadium require an annual per-seat donation to the Huskers Athletic Fund in order to purchase season tickets. The annual seat donation amount is based on proximity to the 50-yard line and seating level within the stadium.
Per-seat donation requirements are periodically adjusted when renovations/improvements or structural changes to the stadium are made. Assuming a price adjustment occurs in 2023, where would you most desire to sit in Memorial Stadium based on the following per seat donation requirements (annual Huskers Athletic Fund donation with additional season ticket purchase required)? |
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Where would you most desire to sit based on the following per seat donation requirements (annual Huskers Athletic Fund donation with additional season ticket purchase required)? |
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Where would you most desire to sit based on the following per seat donation requirements (annual Huskers Athletic Fund donation with additional season ticket purchase required)? |
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MEMORIAL STADIUM RENOVATION |
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Nebraska Athletics is currently considering renovations to Memorial Stadium. This renovation could provide a variety of enhancements to the game day experience for general fans such as escalators and elevators, updated restrooms and concessions, and create a number of new seating options.
How would you characterize your interest in purchasing new seating options in a renovated Memorial Stadium in the future? |
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Renovations to Memorial Stadium could include the addition of Ledge Seats. New Ledge Seats could be configured in multiple rows or a single row, offering patrons individual seats along a drink rail with unobstructed views to the on-field action. The seating area will likely have immediate access to a climate-controlled lounge space which will enhance the game day experience and offer a number of additional amenities such as: |
• Access to upgraded food and beverage options for purchase;
• Private restrooms;
• Access to exclusive elevators and entrance;
• Casual seating areas; and,
• Other amenities. |
SAMPLE LEDGE SEAT LOUNGE IMAGES |
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How would you characterize your interest in new Ledge Seats in a renovated Memorial Stadium? |
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How likely is it that you would purchase Ledge Seats at a total annual cost of $3,000 per seat ($429 per game)? |
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What if the total annual cost was $2,250 per seat ($321 per game)? |
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What if the total annual cost was $1,500 per seat ($214 per game)? |
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If you made the decision to purchase new Ledge Seats, how many would you likely purchase? |
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New Ledge Seats could be configured in multiple rows within a seating section or along a single drink rail at the top of the lower seating bowl. Would you prefer your Ledge Seats configured in multiple rows or a single row?
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Currently, Memorial Stadium offers indoor and outdoor club seating located along both sidelines, the north skyline, and the southeast corner. Renovations to Memorial Stadium could include new Club Seats that could be located outdoors under cover with prime views of the on-field action. New Club Seats would have immediate access to a climate-controlled lounge space which will enhance the game day experience and offer a number of additional amenities such as: |
• All-inclusive pre-game buffet and beverage service (i.e. soda, water, juice, etc.);
• Private restrooms;
• Access to exclusive elevators and entrance;
• Casual seating areas; and,
• Other amenities. |
SAMPLE CLUB LOUNGE IMAGES |
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How would you characterize your interest in new Club Seats in a renovated Memorial Stadium? |
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How likely is it that you would purchase Club Seats at a total annual cost of $3,500 per seat ($500 per game)? |
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What if the total annual cost was $2,750 per seat ($393 per game)? |
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What if the total annual cost was $2,000 per seat ($286 per game)? |
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If you made the decision to purchase new Club Seats, how many would you likely purchase? |
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New Club Seats could be located indoors in a climate-controlled environment or outdoors under cover. Would you prefer your club seat located indoors or outdoors?
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Renovations to Memorial Stadium could include Loge Boxes that would offer the ultimate in private box viewing while allowing patrons to experience the roar of the crowd with every touchdown. Loge Boxes could seat 4 to 8 people in the comfort of chairs on casters or fixed theater-style seating and provide access to an upscale exclusive lounge to mix and mingle with fellow Nebraska fans. Loge Boxes could be located outdoors and under cover and offer a number of other amenities such as: |
• All-inclusive pre-game buffet and beverage service (i.e. soda, water, juice, etc.);
• In-box counter and refrigerator;
• Flat screen television monitor;
• Access to a climate-controlled club lounge with casual seating areas and TVs;
• In-box food and beverage service;
• Private restrooms;
• Access to exclusive premium elevators and entrance; and,
• Other amenities. |
SAMPLE CLUB LOUNGE/LOGE LOUNGE IMAGES |
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How would you describe your interest in purchasing a new Loge Box in a renovated Memorial Stadium? |
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How likely is it that you would purchase a 4-seat Loge Box if the total annual cost were $20,000 ($5,000 per seat, per year)? |
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What if the total annual cost was $18,000 per 4-seat loge box ($4,500 per seat, per year)? |
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What if the total annual cost was $16,000 per 4-seat loge box ($4,000 per seat, per year)? |
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Recognizing the price of a Loge Box would be commensurate with its seating capacity, what would the optimal seating capacity be for you? |
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Would you prefer to share the cost of a Loge Box with other parties? |
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How many seats would you prefer to purchase in a shared box? |
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Currently, Memorial Stadium includes 101 Luxury Suites located along both sidelines and the north skyline that are sold out. Renovations to Memorial Stadium could include new Luxury Suites that could include seating for approximately 16 people. Additional amenities could include: |
• Priority parking;
• In-suite kitchenette;
• Flat screen television monitor;
• In-suite food and beverage service;
• Private restrooms;
• Access to exclusive premium elevators and entrance; and,
• Other amenities. |
SAMPLE LUXURY SUITE IMAGES |
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How would you describe your interest in purchasing a new Luxury Suite in a renovated Memorial Stadium? |
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How likely is it that you would purchase a 16-seat Luxury Suite if the total annual cost were $60,000 ($3,750 per seat, per year)? |
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What if the total annual cost of a 16-seat Luxury Suite was $50,000 ($3,125 per seat, per year)? |
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What if the total annual cost of a 16-seat Luxury Suite was $40,000 ($2,500 per seat, per year)? |
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Recognizing the price of a new Luxury Suite could be commensurate with its seating capacity, what would be your optimal seating capacity? |
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Would you prefer to share the cost and use of a Luxury Suite with other parties? |
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How many seats would you prefer to purchase in a shared Luxury Suite? |
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Would you prefer new Luxury Suite seats be located inside behind glass that can open and close or outside the climate-controlled suite lounge? Either option would also provide indoor seating on couches and/or bar stools at a countertop ledge.
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Renovations to Memorial Stadium could provide one of the most unique experiences to take in Nebraska football games through the construction of a limited number of suites located at field level. Field Level Suites could offer seats for approximately 12 people (16 with standing-room only passes) with a private lounge space located steps from the on-field action. Other amenities associated with the purchase of a Field Level Suite could include: |
• Priority parking;
• In-suite kitchenette;
• Flat screen television monitor;
• In-suite food and beverage service;
• Private restrooms:
• Access to exclusive premium elevators and entrance; and,
• Other amenities. |
SAMPLE FIELD LEVEL SUITE IMAGES |
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How would you describe your interest in purchasing a new Field Level Suite in a renovated Memorial Stadium? |
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How likely is it that you would purchase a 12-seat Field Level Suite if the total annual cost were $60,000 ($5,000 per seat, per year)? |
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How likely is it that you would purchase a 12-seat Field Level Suite if the total annual cost were $50,000 ($4,167 per seat, per year)? |
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How likely is it that you would purchase a 12-seat Field Level Suite if the total annual cost were $40,000 ($3,333 per seat, per year)? |
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Recognizing the price of a new Field Level Suite could be commensurate with its seating capacity, what would be your optimal seating capacity? |
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Would you prefer to share the cost and use of a Field Level Suite with other parties? |
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How many seats would you prefer to purchase in a shared Field Level Suite? |
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FIELD LEVEL CLUB MEMBERSHIP |
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Renovations to Memorial Stadium could include a limited number of memberships to a private club lounge located in the end zone at field level. Field Level Club Memberships could be available to all individuals who purchase Nebraska football season tickets anywhere in the stadium, and would provide amenities such as: |
• Access to a lounge with views of the field;
• Access to upgraded food and beverage options; and,
• Access to the club before, during, and after the game. |
SAMPLE FIELD LEVEL CLUB LOUNGE IMAGES |
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How would you characterize your interest in purchasing a Field Level Club Membership? |
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How likely is it that you would purchase a Field Level Club Membership at an annual cost of $1,000 per person, excluding the cost of season tickets? |
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What if the annual required membership was $750 per person, excluding the cost of season tickets? |
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What if the annual required membership was $500 per person, excluding the cost of season tickets? |
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If you made the decision to purchase a Field Level Club Membership, how many would you likely purchase? |
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CONCOURSE LEVEL MEMBERSHIP CLUB |
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Renovations to Memorial Stadium could include a limited number of memberships to a private club lounge located on the concourse level that would not feature views of the field. Concourse Level Club Memberships could be available to all individuals who purchase Nebraska football season tickets anywhere in the stadium, and would provide amenities such as: |
• Access to a climate-controlled lounge;
• Access to upgraded food and beverage options; and,
• Access to the club before, during, and after the game. |
SAMPLE CONCOURSE LEVEL CLUB LOUNGE IMAGES |
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How would you characterize your interest in purchasing a Concourse Level Club Membership? |
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How likely is it that you would purchase a Concourse Level Club Membership at an annual cost of $750 per person, excluding the cost of season tickets? |
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How likely is it that you would purchase a Concourse Level Club Membership at an annual cost of $500 per person, excluding the cost of season tickets? |
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How likely is it that you would purchase a Concourse Level Club Membership at an annual cost of $250 per person, excluding the cost of season tickets? |
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If you made the decision to purchase a Concourse Level Club Membership, how many would you likely purchase? |
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HUSKERS RESTAURANT AND SOCIAL CLUB |
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It is envisioned that a new private membership club could be built in a renovated Memorial Stadium which would be utilized as a restaurant and social club on non-game days. The Huskers Restaurant and Social Club could serve as a home away from home for its members where they can relax, dine, conduct business, and host a private event, while also socializing with other Huskers, alumni, former athletes, and donors, among others. |
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The new private membership club could include a 5-star restaurant offering unparalleled upscale dining options. When not utilizing the lounge area for leisure, members can also conduct business, host meetings, and network with other professionals. Other amenities associated with the purchase of a Huskers Restaurant and Social Club membership could include: |
• Guest pass with membership purchase;
• No monthly food and beverage minimum;
• Exclusive networking opportunities with Nebraska alumni, staff, donors, and athletes;
• Complimentary, conveniently located parking with valet service;
• Access to meeting/conference space;
• Exclusive member events such as private dinners, guest speakers, etc.;
• Ability to bring up to a party of four (4) for dining; and,
• Other amenities. |
SAMPLE MEMBERSHIP CLUB IMAGES |
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How would you characterize your interest in a Huskers Restaurant and Social Club located in a renovated Memorial Stadium? |
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Memberships to the Huskers Restaurant and Social Club could include access to a restaurant and lounge area with views of the field and campus, exclusive events such as watch parties, and other entertainment and exclusive amenities. How likely is it that you would purchase a membership to the Huskers Restaurant and Social Club that required a one-time initiation fee of $5,000 and monthly dues of $300 (no food and beverage minimum)? |
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What if the one-time initiation fee was $2,500 and monthly dues were $300 (no food and beverage minimum)? |
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What if the one-time initiation fee was $5,000 and monthly dues were $200 (no food and beverage minimum)? |
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What if the one-time initiation fee was $2,500 and monthly dues were $200 (no food and beverage minimum)? |
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Would your usage of a membership at the Huskers Restaurant and Social Club be for personal use, corporate use or both? |
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On a scale of 1 to 7 with “1” being “Not Interested” and “7” being “Very Interested”, how would you rate your level of interest in the following types of events that could be hosted at the Huskers Restaurant and Social Club? |
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1 - Not Interested |
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7 - Very Interested |
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Guest Speakers (i.e., Nebraska faculty, staff, guest lecturers) |
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Nebraska Football Watch Parties |
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Other Nebraska Sports Watch Parties |
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Professional Sports Watch Parties |
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Networking Events |
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Weekend Brunch |
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Celebrity Chef Dinners |
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Access to the Campus Gym |
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Tasting Events (i.e., wine, whiskey, tequila) |
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Among the potential seating options that may be available at Memorial Stadium in the future, please indicate the single seating option you would most likely purchase. |
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In which location would you purchase Priority Season Tickets? |
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You indicated you would like to purchase existing premium seating at a renovated Memorial Stadium. Among the existing premium seating options available, please indicate the single seating option you would most likely purchase: |
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You indicated you would like to purchase new premium seating at a renovated Memorial Stadium. Among the potential new premium seating options available, please indicate the single seating option you would most likely purchase: |
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In some limited cases, some fans prefer to purchase multiple seating areas. Do you intend to purchase tickets to more than one seating area at Memorial Stadium? |
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Please indicate which additional seating area you would purchase? |
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In which location would you purchase Priority Season Tickets? |
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You indicated you would like to purchase existing premium seating at a renovated Memorial Stadium. Among the existing premium seating options available, please indicate the single seating option you would most likely purchase: |
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You indicated you would like to purchase new premium seating at a renovated Memorial Stadium. Among the potential new premium seating options available, please indicate the single seating option you would most likely purchase: |
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Why are you not interested in new premium seating opportunities in a renovated Memorial Stadium? Select all that apply |
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The purchase of a Club Lounge Membership requires the purchase of a season ticket somewhere within the stadium for each membership purchased. Where are you most likely to purchase a ticket in addition to the lounge membership? |
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In which location would you purchase Priority Season Tickets? |
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You indicated you would like to purchase existing premium seating at a renovated Memorial Stadium. Among the existing premium seating options available, please indicate the single seating option you would most likely purchase: |
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You indicated you would like to purchase new premium seating at a renovated Memorial Stadium. Among the potential new premium seating options available, please indicate the single seating option you would most likely purchase: |
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Would you purchase a membership to the Huskers Restaurant and Social Club (click here to show image) to enjoy throughout the year? |
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How likely are you to follow through with the purchase of a membership to the Huskers Restaurant and Social Club? |
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Enhancements to Memorial Stadium could include a number of new premium seat options (i.e. club seats, luxury suites, etc.). New premium seating could include a variety of amenities available only to premium patrons. On a scale of 1 to 7 with “1” being “Not Important” and “7” being “Very Important”, how would you rate the importance of the following premium seating amenities in a renovated Memorial Stadium? |
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1 - Not Important |
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7 - Very Important |
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Wider, Padded Seating |
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More Leg Room |
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Access to Indoor Climate-Controlled Club Lounge |
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In-Seat Wait Service |
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Private Restrooms |
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Private Stadium Entrance |
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Upgraded Food and Beverage Options |
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All-Inclusive Food & Beverages |
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Preferred Parking |
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Social Gathering Spaces |
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Pre- and Post-Game Field Access |
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Access to Outdoor Patio Area |
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Invitations to Exclusive Team Events |
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Ability to Watch Post-Game Press Conference Live |
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Shaded Seating Options |
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Ability to Purchase Alcohol Inside Lounges |
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If given the choice to have an all-inclusive food and beverage package as part of your current seat purchase for an additional $30 to $40 per person, per game versus purchasing food & beverage a la carte, which would you prefer? |
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In reference to the amount you would be willing to donate to qualify for seating in a renovated Memorial Stadium, would this donation likely be in addition to your current Huskers Athletic Fund contribution, replace your current Huskers Athletic Fund contribution level, or would your contribution to the Huskers Athletic Fund remain about the same? |
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How far do you drive to Memorial Stadium on game days (one-way)? |
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What is your approximate annual household income? |
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Would you be interested in receiving more information from the Huskers Athletic Fund about potential new seating options within a renovated Memorial Stadium? |
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Thank you for completing this survey. We understand how valuable your time is and are very grateful for your assistance. |
PLEASE SELECT SUBMIT BY CLICKING THE CHECKMARK BELOW. |
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