Football Program/Marching Band Survey

THIS SURVEY WILL TAKE APPROXIMATELY 10-15 MINUTES, AND WE SINCERELY APPRECIATE YOUR PARTICIPATION IN THIS IMPORTANT SURVEY!
  Which of the following describes your current status with UA Little Rock? Please select all that apply.

TROJAN ATHLETIC ASSOCIATION
  Through participation in the Trojan Athletic Association, alumni, fans and friends can be part of the UA Little Rock athletic tradition and support all Trojan athletic programs. The Trojan Athletic Association directly benefits UA Little Rock’s student-athletes, providing players the full UA Little Rock experience in competition, the classroom and the community.

A donation to the Trojan Athletic Association supports student-athlete recruiting efforts, athletic facility enhancement projects and team-specific operating expenses, including coaching and support staff salaries.

How would you characterize your interest in making an annual donation to the Trojan Athletic Association to provide financial support to all varsity athletic programs and help provide the best possible student-athlete experience?
  The table below provides an overview of Trojan Athletic Association contribution levels and associated benefits.



At which annual contribution level are you likely to provide support for the Trojan Athletic Association?
  What is the probability that you would actually make an annual contribution to the Trojan Athletic Association?
  What is your opinion regarding the current state of UA Little Rock athletics?
  How has your opinion of UA Little Rock athletics changed over the past five years?
 
  Which of the following best describes your status at UA Little Rock?

UA LITTLE ROCK FOOTBALL INTEREST
  In spring of 2017, a group of UA Little Rock students presented the University with a petition signed by 1,000 individuals affiliated with the university in favor of re-establishing a UA Little Rock football program.

In response, in July of 2017, UA Little Rock announced plans to study the feasibility of reintroducing a collegiate football program. The University last fielded a football team in 1955. If reintroduced, it is envisioned that the program would play all home games at Little Rock’s War Memorial Stadium.

How would you characterize your attitude towards starting a football program at UA Little Rock?
 
  The next few questions deal with your opinions regarding the establishment of a NCAA Division I football program at UA Little Rock. Please indicate the extent to which you agree or disagree with each of the following statements.

How do you feel a football program would impact UA Little Rock’s image?
  How do you feel a football program would impact campus life at UA Little Rock?
  How do you feel a football program would impact alumni engagement with UA Little Rock?
  How do you feel a football program would impact student, faculty/staff and alumni pride in UA Little Rock?
  How do you feel a football program would impact the academic integrity of UA Little Rock?
  How do you think the local community would support a UA Little Rock football program?
  How do you feel a football program would impact UA Little Rock student recruitment?
  How would a football program impact your likelihood to recommend UA Little Rock to prospective students/your family?
  How do you feel a football program would impact UA Little Rock donor growth?
  How do you feel a football program would impact the perceived value of a degree earned from UA Little Rock?
  Assuming UA Little Rock started a football program that played all home games at War Memorial Stadium, how likely is it that you would attend games?
  On average, how many UA Little Rock football games would you likely attend each season at War Memorial Stadium?

STUDENT FEES
  Several schools that have started Division I football programs have increased student fees in order to meet increased Athletic Department operating costs related to football program operating needs. How would you characterize your support for a potential increase in student fees specifically to support a UA Little Rock football program?
  How would you characterize your support for a fee increase of $100 per semester to support a UA Little Rock football program?
  How would you characterize your support for a fee increase of $50 per semester to support a UA Little Rock football program?
  How would you characterize your support for a fee increase of $25 per semester to support a UA Little Rock football program?

STUDENT TICKET PRICES
  UA Little Rock students currently receive free admission to all UA Little Rock sporting events. As an alternative to increasing student fees, but still recognizing the need to increase revenues to support a UA Little Rock football program, would you be willing to pay for student tickets to home football games?
  How would you characterize your willingness to pay $15 per football game ($90 annually) you choose to attend?
  How would you characterize your willingness to pay $10 per football game ($60 annually) you choose to attend?
  How would you characterize your willingness to pay $5 per football game ($30 annually) you choose to attend?
  On average, how many UA Little Rock football games would you likely attend each season at War Memorial Stadium if you had to pay for game tickets?

CONFERENCE AFFILIATION
  Do you know the basic differences between the Football Bowl Subdivision (‘FBS’) and the Football Championship Subdivision (‘FCS’)?
The Football Bowl Subdivision (‘FBS’) is the highest level of intercollegiate football sanctioned by the NCAA. FBS football programs maintain 85 football scholarships, play 12 games per season in addition to conference championships, and must average 15,000 attendees per home game. FBS programs qualify and compete in post-season bowl games, with only the top four teams playing in an organized post-season tournament (the College Football Playoff).

Below is a selection of example universities with FBS football programs:

The Football Championship Subdivision (‘FCS’) is the second-tier organization of intercollegiate football sanctioned by the NCAA. FCS football programs maintain 63 football scholarships, the value of which, unlike in FBS, may be split up amongst players. FCS programs play 11 games per season and compete in an organized 24-team post-season tournament to determine the champion.  A UA Little Rock football team would begin play as a member of the FCS and would remain a member of FCS or reclassify to FBS depending on the team’s competitiveness and long-term University/Athletics vision, budget, and priorities.


Below is a selection of example universities with FCS football programs:

  Which football subdivision would you prefer the UA Little Rock football program compete in?
  Assuming a UA Little Rock Football Program competed in the FBS as a member of the Sun Belt Conference (UA Little Rock’s current conference for all other NCAA-sanctioned sports), how would this impact your decision to support a UA Little Rock football program relative to an FCS membership?
  Assuming a UA Little Rock football program competed in the FCS for the foreseeable future, how would this impact your decision to support a UA Little Rock football program relative to an FBS membership?

GENERAL INTEREST
  Assuming UA Little Rock started a football program that played its home games at War Memorial Stadium, how likely is it that you would attend games?
  Various ticket options would be available for fans interested in attending UA Little Rock football games at War Memorial Stadium. These options include season tickets in general, priority and premium seating sections, and individual game tickets available at prices slightly higher on a per-game basis than season tickets.
 
Which type of ticket would you likely purchase for UA Little Rock football games?
  How would you characterize your willingness to pay $35 per game you choose to attend?
  How would you characterize your willingness to pay $25 per game you choose to attend?
  How would you characterize your willingness to pay $15 per game you choose to attend?
  On average, how many UA Little Rock football games would you likely purchase individual game tickets for?
  On average, how many tickets would you likely purchase for each UA Little Rock football game you attend?
 

PRIORITY SEATING
  Priority seating reserves the seats in the best locations of the stadium for those with memberships to the Trojan Athletic Association, the fundraising organization for the UA Little Rock Athletic Department that supports student-athlete scholarships, recruiting expenses, coaching staff and department operations.

Understanding that a qualifying membership in addition to the season ticket price will be necessary to secure prime seats for UA Little Rock football games at War Memorial Stadium, how interested are you in purchasing priority season tickets?
  The seating map below depicts three potential locations for priority seating at War Memorial Stadium for UA Little Rock football games.

Please indicate the section(s) you would consider purchasing priority season tickets for, understanding that locations with prime field views would be more expensive.

Between the 40s
  How would you describe your interest in purchasing priority season tickets located between the 40 yard lines at War Memorial Stadium for UA Little Rock football games if the annual price was $300 (a portion of which would be a membership to the Trojan Athletic Association)?
  What if the annual price (including membership) was $250?
  What if the annual price (including membership) was $200?
  If you decided to purchase priority season tickets located between the 40 yard lines, how many would you likely purchase?
 

Between the 20s and 40s
  How would you describe your interest in purchasing priority season tickets located between the 20 and 40 yard lines at War Memorial Stadium for UA Little Rock football games if the annual price was $200 (a portion of which would be a membership to the Trojan Athletic Association)?
  What if the annual price (including membership) was $150?
  What if the annual price (including membership) was $100?
  If you decided to purchase priority season tickets located between the 20 and 40 yard lines, how many would you likely purchase?
 

End Zone to 20s
  How would you describe your interest in purchasing priority season tickets located between the end zone and 20 yard line at War Memorial Stadium for UA Little Rock football games if the annual price was $100 (a portion of which would be a membership to the Trojan Athletic Association)?
  What if the annual price (including membership) was $75?
  What if the annual price (including membership) was $50?
  If you decided to purchase priority season tickets located between the end zone and 20 yard line, how many would you likely purchase?
 

PREMIUM SEATING
  War Memorial Stadium includes (or could include with renovations) a number of premium seating options in prime areas of the stadium offering some of the best sightlines to the playing field for UA Little Rock football games. Premium seating would include access to amenities such as preferred parking, upgraded food and beverage options, a private stadium entrance, exclusive space for dining and socializing and other such amenities.

How would you describe your interest in purchasing premium seating for UA Little Rock football games?

CLUB SEATS
Club seating at War Memorial Stadium would be located on the west side of the stadium approximately halfway up from the field or in the press box and would include padded chair backs, wider seats and more legroom relative to standard stadium seating. Amenities could include preferred parking, in-seat wait service, access to a private club inside the stadium with upscale food and beverage service and private restrooms. Club seat patrons would receive tickets to all UA Little Rock football games at War Memorial Stadium.

The images below illustrate examples of modern club seats and club lounges at War Memorial Stadium and other collegiate football stadiums.

Click HERE to enlarge images.
  How would you characterize your interest in club seats at War Memorial Stadium for UA Little Rock football games?
  Club seats may be available for multi-year commitments. How likely is it that you would purchase club seats if the annual price was $1,500 per seat per season, including game tickets and parking passes for all UA Little Rock football games?
  What if the annual club seat price was $1,000 per seat per season?
  What if the annual club seat price was $500 per seat per season?
  If you made the decision to lease club seats, how many would you likely purchase?
 
  Would you prefer to share the full season club seat package with another group or utilize the seats on your own over the entire UA Little Rock football season?
  With how many other parties would you share a full season club seat package?
 

LOGE BOXES
While they don’t currently exist, loge boxes at War Memorial Stadium could be located on the west side of the stadium approximately halfway up from the field. Loge boxes would seat four to eight people and could include either comfortable chairs on casters or fixed seats with dividers between each box. Each loge box may be equipped with a counter, mini refrigerator and flat screen television monitor that would come with club lounge access and VIP parking. The purchase of a loge box could require a multi-year commitment and require the purchase of a membership to the Trojan Athletic Association. Loge box patrons would receive tickets to all UA Little Rock football games at War Memorial Stadium.

The images below illustrate examples of modern loge boxes at other collegiate football stadiums.

Click HERE to enlarge images.
  How would you describe your interest in leasing a loge box at War Memorial Stadium for UA Little Rock football games?
  Loge boxes may be available for multi-year commitments. How likely is it that you would purchase a loge box if the annual price was $5,000 ($1,250 per seat based on a four-seat box), including game tickets and parking passes for all UA Little Rock football games?
  What if the required annual price per loge box was $4,000 ($1,000 per seat based on a four-seat box)?
  What if the required annual price per loge box was $3,000 ($750 per seat based on a four-seat box)?
  Would you prefer to share the cost of a loge box with other parties?
  How many loge seats would you prefer to purchase in a shared box?
  Recognizing the price of a loge box would be commensurate with its seating capacity and whether you are sharing the box with other parties or not, what would the optimal loge box seating capacity be for you?

LUXURY SUITES
A limited number of existing suites at War Memorial Stadium would be available to lease for UA Little Rock football games. Suites are located in the press box with excellent sightlines to the field. Luxury suites would include seating for 12 people for all UA Little Rock football games. Suites may also include preferred parking, TV monitors and access to an exclusive stadium club. The purchase of a private suite could require a multi-year commitment and the purchase of a membership to the Trojan Athletic Association.

The images below illustrate examples of luxury suites at other collegiate football stadiums.

Click HERE to enlarge images.
  How would you describe your interest in leasing a luxury suite at War Memorial Stadium for UA Little Rock football games?
  Suites may be available for multi-year commitments. How likely is it that you would purchase a 12-seat suite if the annual price was $25,000 ($2,083 per seat per season), including game tickets and parking passes for all UA Little Rock football games?
  What if the annual price for a 12-seat private suite was $20,000 ($1,667 per seat per season)?
  What if the annual price for a 12-seat private suite was $15,000 ($1,250 per seat per season)?
  Would you prefer to share a luxury suite with other parties to split the number of games and/or number of seats you receive?
  With how many other parties would you prefer to share your suite lease?
 

SEAT PURCHASE INTENT
  Among the potential seating options that may be available at War Memorial Stadium for UA Little Rock football games, please indicate the one seating option you would most likely purchase.
  In limited cases, some fans prefer to purchase multiple seating areas within the stadium for extended family or business purposes. Do you intend to purchase tickets for UA Little Rock football games at War Memorial Stadium in more than one seating area?
  Among the potential seating options that may be available at War Memorial Stadium for UA Little Rock football games, please indicate the one additional seating option you would most likely purchase.
  Are you answering this survey on behalf of yourself/your family, your business, or both?

FOOTBALL PROGRAM CAPITAL CAMPAIGN
  The implementation of a Division I football program at UA Little Rock will require significant financial resources. There could be a variety of opportunities for interested individuals to help fund the implementation of a UA Little Rock football program through start-up capital contributions that could be used to start a head coach position endowment, help fund the construction of a football operations facility, provide program support staff and provide other general program needs. Would you be interested in contributing to the football program’s implementation in such a manner?
  What level of contribution would you consider to support the development of a new UA Little Rock football program? These contributions could be pledged and paid over a five-year period.
  What program needs would you be interested in contributing to?
 
  What is the probability that you would actually make a capital contribution towards the UA Little Rock football program for an individual, family legacy or corporate naming opportunity?

ATHLETIC AND NON-ATHLETIC DONATION IMPACT
  In reference to the amount you would be willing to donate to qualify for seating or contribute to football program start-up costs, would this donation likely be in addition to your current Trojan Athletic Association contribution, take the place of your current Trojan Athletic Association contribution, or would your contribution to the Trojan Athletic Association remain the same?
  Have you made non-athletic donations to UA Little Rock in the past?
  How would any future donations you may make towards football seating impact your decision to make future non-athletic donations to UA Little Rock?

CORPORATE SPONSORSHIPS
  A UA Little Rock football program could offer significant sponsorship and advertising opportunities to local corporations. How would you describe your company’s interest in advertising or sponsorship opportunities related to a potential UA Little Rock football program?
  What level/type of sponsorship would you consider?

MARCHING BAND
  Should UA Little Rock start a football program, how important is it that a university marching band be established to support football and other such university athletic and academic events?
  Should UA Little Rock not start a football program, how important is it that a university marching band be established to support university athletic and academic events?
  If a university marching band was implemented while you studied at UA Little Rock, how would you characterize your interest in joining such a band?
  The next few questions deal with your opinions regarding the establishment of a marching band at UA Little Rock. Please indicate the extent to which you agree or disagree with each of the following statements.

How do you feel a marching band would impact UA Little Rock’s image?
  How do you feel a marching band would impact campus life at UA Little Rock?
  How do you feel a marching band would impact student, faculty/staff and alumni pride in UA Little Rock?
  How do you feel a marching band would impact UA Little Rock student recruitment?

DEMOGRAPHICS
  What is your gender?
  What is your age?
  What is your household’s approximate annual income before taxes?
 
  Would you like to receive more information about the potential UA Little Rock football program as it becomes available?
  Please provide your contact information below in order to receive information in the future about the potential UA Little Rock football program.
   
   
   
 

Thank you for your participation in this survey. We truly value your opinions and feedback.
Please select 'Submit'.
 
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