Strategic Implementation Plan for
The Ranch Events Complex
(Larimer County Fairgrounds & Budweiser Event Center) –
Community Survey Online Questionnaire

Thank you for participating in this community survey concerning the Strategic Implementation Plan for The Ranch Events Complex in Larimer County. Your input and opinions are important to the County and the Project Leadership Team. Thank you for your interest in the project and for your participation in the discussion of important planning issues concerning the future of The Ranch.

The Ranch has long-served the residents of Larimer County as a productive community asset. Since its opening in 2003, The Ranch has hosted thousands of events, attracted millions of visitors, and generated hundreds of millions of dollars of economic activity.  A strength of The Ranch is its appeal to a broad diversity of event types, user bases, and industry segments.

In 2017, Larimer County voters approved a
20-year extension of a 0.15 percent sales tax (15 cents per $100 spent) to fund continued improvements to The Ranch based on the vision outlined within a Master Plan completed earlier in the year. The County has since retained the services of a highly-qualified Project Team of consultants, architects and construction project managers to further refine the Master Plan and develop an Implementation Strategy to allocate these funds in a manner that protects the long-term future of The Ranch and its mission, while providing the greatest community benefit and generating the highest return on the County’s investment. While the Project Team’s work is still ongoing and recommendations are not yet finalized, the effort to-date has further defined the market opportunities and generated a shortlist of development scenarios.

This survey is seeking your feedback on your past experience with Ranch facilities and your reaction to various approach options that are being considered for the final Strategic Implementation Plan. Please be as candid with your responses as possible and know that the information you provide will NOT be added to any type of sales-related database. We will not attribute your name, email address or other contact information to the overall results. Thank you in advance for your feedback.

 
 
  Please indicate your age.
  How many family members are there in your household, including you?
  Please indicate the number of family members within your household that fall into the following age ranges:
(Total should equal Q4, the number you indicated in the previous answer. Enter '0' for each category that does not apply.)
     
     
     
     
     
     
     
     
     
     

     
  What is your approximate annual household income?
  Please indicate your ethnicity. Select all that apply.
  Over the past 12 months, have you attended or participated in an event at The Ranch Events Complex (Larimer County Fairgrounds and Budweiser Event Center)? Please indicate which facilities you visited during the past 12 months. Select all that apply.

  Have you ever been to an event at The Ranch Events Complex?  If so, approximately how many years ago?
 
 
 
 
 
 
 
 
 
 
 
  Have you attended a Colorado Eagles hockey game in the past?
  Are you a Colorado Eagles season ticket holder?
  How many Colorado Eagles hockey games do you typically attend per season?
 
 
  On a scale from 1 to 5, with 1 being “Low Interest” and 5 being “High Interest”, how would you rate your level of anticipated interest in attending or participating in each of the following types of events at an improved/expanded Ranch Events Complex?

Arena Events (Entertainment)
    1 - Low Interest   2   3   4   5 - High Interest   N/A  
    Touring Concert Acts            

    Family Shows            

    Ice Shows            

    Eagles Hockey Games            

    Boxing/MMA            

    High School Sports            

    Rodeos            

    Monster Trucks / Motocross            

    E-sports Events / Competitions            

    Other
1 - Low Interest
 
2
 
3
 
4
 
5 - High Interest
 
N/A
 
 
  On a scale from 1 to 5, with 1 being “Low Interest” and 5 being “High Interest”, how would you rate your level of anticipated interest in attending or participating in each of the following types of events at an improved/expanded Ranch Events Complex?

Equestrian/Livestock/Ag Events
    1 - Low Interest   2   3   4   5 - High Interest   N/A  
    Horse Shows / Events            

    Livestock Shows / Sales            

    Small Animal Shows            

    Agricultural Shows            

    Fair            

    4-H            

    Extension / Continuing Ed            

    Other
1 - Low Interest
 
2
 
3
 
4
 
5 - High Interest
 
N/A
 
 
  On a scale from 1 to 5, with 1 being “Low Interest” and 5 being “High Interest”, how would you rate your level of anticipated interest in attending or participating in each of the following types of events at an improved/expanded Ranch Events Complex?

Indoor Amateur Sports & Recreation
    1 - Low Interest   2   3   4   5 - High Interest   N/A  
    Basketball            

    Cheerleading            

    Curling (ice)            

    Dance            

    Figure Skating            

    Gymnastics            

    Ice Hockey            

    Martial Arts            

    Shooting Sports            

    Soccer / futsal (indoor)            

    Swimming            

    Diving            

    Volleyball            

    Walking / Running (indoor)            

    Wrestling            

    Other
1 - Low Interest
 
2
 
3
 
4
 
5 - High Interest
 
N/A
 
 
  On a scale from 1 to 5, with 1 being “Low Interest” and 5 being “High Interest”, how would you rate your level of anticipated interest in attending or participating in each of the following types of events at an improved/expanded Ranch Events Complex?

Flat Floor & Other Events (Business/Leisure)
    1 - Low Interest   2   3   4   5 - High Interest   N/A  
    Conventions / Conferences            

    Public Shows / Consumer Shows            

    Tradeshows / Exhibitions            

    Civic / Community Events            

    Festivals / Outdoor Concerts            

    Fair            

    Graduations / Commencements            

    Continuing Education            

    Meetings / Banquets / Receptions            

    Farmers Market / Flea Market            

    Other
1 - Low Interest
 
2
 
3
 
4
 
5 - High Interest
 
N/A
 
 
  On a scale from 1 to 5, with 1 being not needed whatsoever and 5 being absolutely necessary, how would you rate the importance of enhancing/developing the following facilities/products?
    1 - Low Interest   2   3   4   5 - High Interest  
    Budweiser Events Center          

    First National Bank Exhibition Hall          

    Ranch-Way Feeds Indoor Arena & Pavilions          

    Thomas M. McKee 4-H Building          

    Outdoor Event Space          

    New Multi-sheet Ice Complex          

    New Aquatics / Swimming Center
1 - Low Interest
 
2
 
3
 
4
 
5 - High Interest
 
  Scenarios are being evaluated concerning the most appropriate strategy to improve the Spectator/Entertainment Arena product at The Ranch (presently being served by the Budweiser Event Center).  Scenarios include:  (1) A major expansion/enhancement of the Budweiser Event Center to improve amenities and spectator experience; or (2) Developing a new, larger modern Arena.

On a scale from 1 to 5, with 1 representing a strong dislike/disapproval and 5 reflecting a strong like/approval, how would you rate the following
Spectator/Entertainment Arena scenarios as strategies for implementation at The Ranch?
    1 - Strong Dislike   2   3   4   5 - Strong Like   Don't Know/Unsure  
    A major expansion/enhancement of the Budweiser Event Center to improve amenities and spectator experience            

    Developing a new, larger modern Arena            
 
  Scenarios are being evaluated concerning the most appropriate strategy to improve the Equestrian/Livestock/Agricultural Facility products at The Ranch (presently being served by Ranch-Way Feeds Indoor Arena and other Ranch facilities/spaces).  Scenario elements include: (1) Development of a new dedicated indoor Horse Arena; (2) Repurposing the Budweiser Event Center to a dedicated Horse Arena; (3) Expansion of existing Ranch-Way Feeds Warm-up Ring; (4) Development of new covered and outdoor show rings/warmup space. Development of new stalls and penning facilities; (5) Development of new RV hookups/spaces; and (6) Improved support facilities and site circulation/logistics.

On a scale from 1 to 5, with 1 representing a strong dislike/disapproval and 5 reflecting a strong like/approval, how would you rate the following
Equestrian/Livestock/Agricultural Facility scenario elements as strategies for implementation at The Ranch?
    1 - Strong Dislike   2   3   4   5 - Strong Like   Don't Know/Unsure  
    Development of a new dedicated indoor Horse Arena            

    Repurposing the Budweiser Events Center to a dedicated Horse Arena            

    Expansion of existing Ranch-Way Feeds Warm-up Ring            

    Development of new covered and outdoor show rings/warmup space            

    Development of new stalls and penning facilities            

    Development of new RV hookups/spaces            

    Improved support facilities and site circulation/logistics
1 - Strong Dislike
 
2
 
3
 
4
 
5 - Strong Like
 
Don't Know/Unsure
 
 
  Scenarios are being evaluated concerning the most appropriate strategy to improve the Flat Floor/Multipurpose Facility products at The Ranch (presently being served by First National Bank Exhibition Hall and the Thomas M. McKee 4-H Building). Scenario elements include: (1) Development of a new, modern concrete floor exhibition facility with breakout meeting rooms; (2) Renovation/expansion of existing facilities; and (3) Redevelopment or expansion of the McKee Building to better serve 4-H / Extension / Continuing Education activities.  

On a scale from 1 to 5, with 1 representing a strong dislike/disapproval and 5 reflecting a strong like/approval, how would you rate the following
Flat Floor/Multipurpose Facility product scenario elements as strategies for implementation at The Ranch?
    1 - Strong Dislike   2   3   4   5 - Strong Like   Don't Know/Unsure  
    Development of a new, modern concrete floor exhibition facility with breakout meeting rooms            

    Renovation/expansion of existing facilities            

    Redevelopment or expansion of the McKee Building to better serve 4-H / Extension / Continuing Education activities
1 - Strong Dislike
 
2
 
3
 
4
 
5 - Strong Like
 
Don't Know/Unsure
 
 
  Scenarios are being evaluated concerning investment in Indoor Amateur Sports & Recreation facility products at The Ranch.  Scenario elements include: (1) Development of a new indoor, multi-sheet ice complex (for hockey, figure skating, curling and other uses); and (2) Development of a new indoor competition-quality aquatic center (50-meter pool plus secondary warm-up pool).  

On a scale from 1 to 5, with 1 representing a strong dislike/disapproval and 5 reflecting a strong like/approval, how would you rate the following potential new
Indoor Amateur Sports & Recreation facility product elements as strategies for implementation at The Ranch?
    1 - Strong Dislike   2   3   4   5 - Strong Like   Don't Know/Unsure  
    Development of a new indoor, multi-sheet ice complex (for hockey, figure skating, curling and other uses)            

    Development of a new indoor competition-quality aquatic center (50-meter pool plus secondary warm-up pool)            
 
 
 
  Would you like to receive additional information about the The Ranch Project as plans continue to advance?
 

Thank you for your participation in this important planning effort!

SUBMIT YOUR SURVEY BY CLICKING ON THE CHECK MARK ICON.

 
   
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