Destination Development Plan for Lexington, Kentucky
Community Survey

Thank you in advance for your participation.

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	Please enter your zip code.

Please indicate which range includes your age.

18 or younger

19 to 25

26 to 35

36 to 45

46 to 55

56 or older

How long have you lived in the Lexington/Fayette County area?

Less than five years

Five to ten years

Over ten years

	What do you feel are the authentic characteristics or experiences that Lexington could market to visitors?

	Please describe what attractions, events or experiences you typically frequent with friends or relatives who are visiting from out of town.

	Please comment on the characteristics of Lexington you feel are STRENGTHS of the destination.

	Please comment on the characteristics of Lexington you feel are CHALLENGES of the destination.

	Please describe any ideas you may have for major attractions that could be developed in Lexington that you believe would benefit residents and attract new visitors to the area.

	Please describe any ideas you may have for major events or festivals that could be developed in Lexington that you believe would benefit residents and attract new visitors to the area.

On a scale of 1 to 7, how effective is the “Blue Horse” (below) as a brand symbol for the destination and the Visitor Center?

1 - Not Effective

7 - Very Effective

On a scale of 1 to 7, how important do you feel tourism is for the overall Lexington economy?

1 - Not Important

7 - Very Important

On a scale of 1 to 7, to what extent do you feel that Lexington is living up to its potential as a tourism destination?

1 - Not at all

7 - Fully meeting its potential

	Please describe the reasoning for your rating in Question 13. (On a scale of 1 to 7, to what extent do you feel that Lexington is living up to its potential as a tourism destination? --> Q13)