Phoenix Rising FC New Stadium Survey

Thank you in advance for your participation.

Q1	Are you answering this survey on behalf of yourself/family, your business, or both?
	Myself/family
	Business
	Both

Q2	How would you characterize your interest in soccer
	Avid fan
	Casual fan
	Not a fan

Q3	Do you currently watch soccer on television or through the Internet?
	Yes
	No

Q4	Which soccer league(s) or events do you currently watch on television or through the Internet? Please select all that apply.
	Major League Soccer (MLS)
	North American Soccer League (NASL)
	United Soccer League (USL)
	FIFA World Cup
	UEFA Champions League
	UEFA European Championships
	English Premier League
	Liga MX (Mexico)
	Serie A (Italy)
	Bundesliga (Germany)
	La Liga (Spain)
	Ligue 1 (France)
	National Collegiate Athletic Association (NCAA)
	Phoenix Rising FC (USL)
	Other

	Please specify which soccer league(s) or events you currently watch on television or through the Internet.

Q5	How would you characterize your interest in Major League Soccer (MLS)?
	Avid fan
	Casual fan
	Not a fan

Q6	Have you attended a MLS match in the past?
	Yes
	No

RISING ATTENDANCE

Q7	Have you attended a Phoenix Rising FC (USL) home match this season?
	Yes
	No

Q8	Did you attend an Arizona United home match in the past?
	Yes
	No

Q9	When was the last year you attended an Arizona United home match?
	2016
	2015
	2014

Q10	How many Phoenix Rising FC home matches have you attended or plan to attend this season? It should be noted that there are 16 regular season home matches scheduled for play during the 2017 season.
		Specify: Enter numerical value.

Q11	How would you characterize your current ticket purchase status with Phoenix Rising FC? (Please select all that apply)
	Single match ticket buyer
	Full season ticket holder (General Seating)
	Suite pass buyer (single match)
	Suite pass buyer (season)
	I do not currently purchase tickets for Phoenix Rising FC

Q12	Why do you not currently purchase tickets for Phoenix Rising FC?
	Cost to attend
	Inaccessibility of tickets
	Purchase tickets to other sports teams in the Phoenix area
	Inconvenient or inaccessible stadium location
	Lack of quality supporter amenities (i.e. restrooms / concessions) at stadium
	Family obligations / time conflicts
	Live too far away
	Quality of opponents
	Club performance
	Difficulty parking
	Traffic
	Limited interest in soccer
	Limited interest in USL
	Seat comfort
	Weather conditions (i.e. heat, sun, etc.)
	I receive tickets from friends/family/employer/clients
	Other

	Please specify which soccer league(s) or events you currently watch on television or through the Internet.

Q13	On average, how many tickets do you purchase for each home match you attend?
	None
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	Please specify: Enter numerical value.

Q14	On average, how much did you spend per seat per game on your single match ticket purchase?
		Specify: Enter numerical value.

Q15	On average, how much did you spend per seat per game on your full season ticket purchase?
		Specify: Enter numerical value.

Q16	On average, how much did you spend per seat per game on your single match suite pass purchase?
		Specify: Enter numerical value.

Q17	On average, how much did you spend per seat per game on your season suite pass purchase?
		Specify: Enter numerical value.

Q18	Are you aware that Phoenix Rising FC is a candidate for a Major League Soccer (MLS) expansion team?
	Yes
	No

Q19	How would you characterize your attitude towards Phoenix Rising FC’s potential move to MLS?
	Very Positive
	Somewhat Positive
	Neutral
	Somewhat Negative
	Very Negative

Q20	Are you aware of Phoenix Rising FC’s efforts to construct a new climate-cooled soccer-specific MLS stadium located on the existing stadium site in South Scottsdale?
	Yes
	No

Q21	How would you characterize your attitude towards Phoenix Rising FC’s efforts to construct a new climate-cooled soccer-specific MLS stadium located on the existing stadium site in South Scottsdale?
	Very Positive
	Somewhat Positive
	Neutral
	Somewhat Negative
	Very Negative

Q22	How would you characterize your interest in purchasing tickets to Phoenix Rising FC matches at a new climate-cooled soccer-specific MLS stadium in South Scottsdale?
	Definitely interested
	Likely interested
	Possibly interested
	Not interested

Q23	On a scale of 1 to 7, with “1” being “Not Important” and “7” being “Very Important”, please indicate the importance of the following stadium amenities in your (your company’s) decision to purchase tickets at a new climate-cooled soccer-specific MLS stadium in South Scottsdale for Phoenix Rising.
		1 - Not Important		2		3		4		5		6		7 - Very Important
	Food options from local restaurants	Food options from local restaurants 1 - Not Important		Food options from local restaurants 2		Food options from local restaurants 3		Food options from local restaurants 4		Food options from local restaurants 5		Food options from local restaurants 6		Food options from local restaurants 7 - Very Important
	Craft brewery	Craft brewery 1 - Not Important		Craft brewery 2		Craft brewery 3		Craft brewery 4		Craft brewery 5		Craft brewery 6		Craft brewery 7 - Very Important
	Stadium accessibility to freeways	Stadium accessibility to freeways 1 - Not Important		Stadium accessibility to freeways 2		Stadium accessibility to freeways 3		Stadium accessibility to freeways 4		Stadium accessibility to freeways 5		Stadium accessibility to freeways 6		Stadium accessibility to freeways 7 - Very Important
	In-stadium restaurant	In-stadium restaurant 1 - Not Important		In-stadium restaurant 2		In-stadium restaurant 3		In-stadium restaurant 4		In-stadium restaurant 5		In-stadium restaurant 6		In-stadium restaurant 7 - Very Important
	Vegetarian / gluten-free offerings	Vegetarian / gluten-free offerings 1 - Not Important		Vegetarian / gluten-free offerings 2		Vegetarian / gluten-free offerings 3		Vegetarian / gluten-free offerings 4		Vegetarian / gluten-free offerings 5		Vegetarian / gluten-free offerings 6		Vegetarian / gluten-free offerings 7 - Very Important
	Mobile food and beverage ordering with in-seat delivery	Mobile food and beverage ordering with in-seat delivery 1 - Not Important		Mobile food and beverage ordering with in-seat delivery 2		Mobile food and beverage ordering with in-seat delivery 3		Mobile food and beverage ordering with in-seat delivery 4		Mobile food and beverage ordering with in-seat delivery 5		Mobile food and beverage ordering with in-seat delivery 6		Mobile food and beverage ordering with in-seat delivery 7 - Very Important
	Credit card-only concession lines	Credit card-only concession lines 1 - Not Important		Credit card-only concession lines 2		Credit card-only concession lines 3		Credit card-only concession lines 4		Credit card-only concession lines 5		Credit card-only concession lines 6		Credit card-only concession lines 7 - Very Important
	Family restrooms / baby changing areas	Family restrooms / baby changing areas 1 - Not Important		Family restrooms / baby changing areas 2		Family restrooms / baby changing areas 3		Family restrooms / baby changing areas 4		Family restrooms / baby changing areas 5		Family restrooms / baby changing areas 6		Family restrooms / baby changing areas 7 - Very Important
	Shaded seating areas	Shaded seating areas 1 - Not Important		Shaded seating areas 2		Shaded seating areas 3		Shaded seating areas 4		Shaded seating areas 5		Shaded seating areas 6		Shaded seating areas 7 - Very Important
	Dedicated club supporter seating area	Dedicated club supporter seating area 1 - Not Important		Dedicated club supporter seating area 2		Dedicated club supporter seating area 3		Dedicated club supporter seating area 4		Dedicated club supporter seating area 5		Dedicated club supporter seating area 6		Dedicated club supporter seating area 7 - Very Important
	Dedicated club supporter club lounge area	Dedicated club supporter club lounge area 1 - Not Important		Dedicated club supporter club lounge area 2		Dedicated club supporter club lounge area 3		Dedicated club supporter club lounge area 4		Dedicated club supporter club lounge area 5		Dedicated club supporter club lounge area 6		Dedicated club supporter club lounge area 7 - Very Important
	Standing room-only areas	Standing room-only areas 1 - Not Important		Standing room-only areas 2		Standing room-only areas 3		Standing room-only areas 4		Standing room-only areas 5		Standing room-only areas 6		Standing room-only areas 7 - Very Important
	Children's play areas / child care facilities	Children's play areas / child care facilities 1 - Not Important		Children's play areas / child care facilities 2		Children's play areas / child care facilities 3		Children's play areas / child care facilities 4		Children's play areas / child care facilities 5		Children's play areas / child care facilities 6		Children's play areas / child care facilities 7 - Very Important
	Premium seating options (i.e. club seats, loge boxes, luxury suites)	Premium seating options (i.e. club seats, loge boxes, luxury suites) 1 - Not Important 1 - Not Important		Premium seating options (i.e. club seats, loge boxes, luxury suites) 2 2		Premium seating options (i.e. club seats, loge boxes, luxury suites) 3 3		Premium seating options (i.e. club seats, loge boxes, luxury suites) 4 4		Premium seating options (i.e. club seats, loge boxes, luxury suites) 5 5		Premium seating options (i.e. club seats, loge boxes, luxury suites) 6 6		Premium seating options (i.e. club seats, loge boxes, luxury suites) 7 - Very Important 7 - Very Important
	In-concourse club branding (i.e. logos, photos of players, etc.)	In-concourse club branding (i.e. logos, photos of players, etc.) 1 - Not Important		In-concourse club branding (i.e. logos, photos of players, etc.) 2		In-concourse club branding (i.e. logos, photos of players, etc.) 3		In-concourse club branding (i.e. logos, photos of players, etc.) 4		In-concourse club branding (i.e. logos, photos of players, etc.) 5		In-concourse club branding (i.e. logos, photos of players, etc.) 6		In-concourse club branding (i.e. logos, photos of players, etc.) 7 - Very Important
	In-stadium water features (i.e. pools, hot tub, etc.)	In-stadium water features (i.e. pools, hot tub, etc.) 1 - Not Important		In-stadium water features (i.e. pools, hot tub, etc.) 2		In-stadium water features (i.e. pools, hot tub, etc.) 3		In-stadium water features (i.e. pools, hot tub, etc.) 4		In-stadium water features (i.e. pools, hot tub, etc.) 5		In-stadium water features (i.e. pools, hot tub, etc.) 6		In-stadium water features (i.e. pools, hot tub, etc.) 7 - Very Important
	In-stadium Wi-Fi network	In-stadium Wi-Fi network 1 - Not Important		In-stadium Wi-Fi network 2		In-stadium Wi-Fi network 3		In-stadium Wi-Fi network 4		In-stadium Wi-Fi network 5		In-stadium Wi-Fi network 6		In-stadium Wi-Fi network 7 - Very Important
	Cellular phone charging stations	Cellular phone charging stations 1 - Not Important		Cellular phone charging stations 2		Cellular phone charging stations 3		Cellular phone charging stations 4		Cellular phone charging stations 5		Cellular phone charging stations 6		Cellular phone charging stations 7 - Very Important
	Ability to access instant replays/statistics from smart phone	Ability to access instant replays/statistics from smart phone 1 - Not Important		Ability to access instant replays/statistics from smart phone 2		Ability to access instant replays/statistics from smart phone 3		Ability to access instant replays/statistics from smart phone 4		Ability to access instant replays/statistics from smart phone 5		Ability to access instant replays/statistics from smart phone 6		Ability to access instant replays/statistics from smart phone 7 - Very Important
	In-stadium Spanish simulcast	In-stadium Spanish simulcast 1 - Not Important		In-stadium Spanish simulcast 2		In-stadium Spanish simulcast 3		In-stadium Spanish simulcast 4		In-stadium Spanish simulcast 5		In-stadium Spanish simulcast 6		In-stadium Spanish simulcast 7 - Very Important
	LED ribbon boards	LED ribbon boards 1 - Not Important		LED ribbon boards 2		LED ribbon boards 3		LED ribbon boards 4		LED ribbon boards 5		LED ribbon boards 6		LED ribbon boards 7 - Very Important
	Post-game entertainment (i.e. concerts, fireworks, etc.)	Post-game entertainment (i.e. concerts, fireworks, etc.) 1 - Not Important		Post-game entertainment (i.e. concerts, fireworks, etc.) 2		Post-game entertainment (i.e. concerts, fireworks, etc.) 3		Post-game entertainment (i.e. concerts, fireworks, etc.) 4		Post-game entertainment (i.e. concerts, fireworks, etc.) 5		Post-game entertainment (i.e. concerts, fireworks, etc.) 6		Post-game entertainment (i.e. concerts, fireworks, etc.) 7 - Very Important
	On-site team store	On-site team store 1 - Not Important		On-site team store 2		On-site team store 3		On-site team store 4		On-site team store 5		On-site team store 6		On-site team store 7 - Very Important
	On-site night club open on matchday and non-matchdays	On-site night club open on matchday and non-matchdays 1 - Not Important		On-site night club open on matchday and non-matchdays 2		On-site night club open on matchday and non-matchdays 3		On-site night club open on matchday and non-matchdays 4		On-site night club open on matchday and non-matchdays 5		On-site night club open on matchday and non-matchdays 6		On-site night club open on matchday and non-matchdays 7 - Very Important
	Pre-match fan zones located outside the stadium	Pre-match fan zones located outside the stadium 1 - Not Important		Pre-match fan zones located outside the stadium 2		Pre-match fan zones located outside the stadium 3		Pre-match fan zones located outside the stadium 4		Pre-match fan zones located outside the stadium 5		Pre-match fan zones located outside the stadium 6		Pre-match fan zones located outside the stadium 7 - Very Important
	Space to host conferences, meetings, and other events on non-matchdays	Space to host conferences, meetings, and other events on non-matchdays 1 - Not Important 1 - Not Important		Space to host conferences, meetings, and other events on non-matchdays 2 2		Space to host conferences, meetings, and other events on non-matchdays 3 3		Space to host conferences, meetings, and other events on non-matchdays 4 4		Space to host conferences, meetings, and other events on non-matchdays 5 5		Space to host conferences, meetings, and other events on non-matchdays 6 6		Space to host conferences, meetings, and other events on non-matchdays 7 - Very Important 7 - Very Important

SEAT LOCATION PREFERENCE

A new climate-cooled soccer-specific stadium could offer a variety of General and Club Seating options located around the field.

General Seating locations would include standard-sized stadium seats and access to general public concessions, restrooms and entrances.

Club Seating offers the best views in the stadium and includes wider, padded seats with more leg room, access to private climate-controlled lounge spaces with upscale food and beverage options, private restrooms, private stadium entrances and access to preferred parking, among other such benefits.

The following seating map shows the locations of General (Light Blue) and Club Seat (Dark Blue) options:

Q24	Please indicate which seating option(s) you would be interested in purchasing for the season in a new climate-cooled soccer-specific MLS stadium. Please select all that apply.
	General Seating (Light Blue seating areas)
	Club Seating (Dark Blue seating areas)
	I would not purchase season tickets in a new stadium

GENERAL SEATING LOCATION PREFERENCE

General Seating could be located in a variety of areas in a new climate-cooled soccer-specific MLS stadium, including:

1. Lower Level Sideline (Black Sections) - Standard-sized stadium seats located in the lower seating level along the west and east sidelines with access to general public concessions, restrooms and entrances.

2. Upper Level Sideline (Light Blue Sections) - Standard-sized stadium seats located in the upper seating level along the west and east sidelines with access to general public concessions, restrooms, and entrances.

3. South Stand Behind the Goal (Red Section) - Standard-sized stadium seats located in the south stand behind the goal with access to general public concessions, restrooms, and entrances.

4. Supporters Section (Dark Blue Section) - The Supporters Section would consist of bleacher seating (possibly a safe standing area) located in the north stand behind the goal with access to general public concessions, restrooms, and entrances. Supporters would most likely stand throughout the entirety of the match, singing songs, playing instruments and waving flags.

Q25	The seating chart above provides four possible General Seating locations. Please indicate which general seating areas you would consider purchasing for Phoenix Rising FC home matches, understanding that the most prime locations would be more expensive. Please select all that apply.
	Lower Level Sideline (Black seating areas)
	Upper Level Sideline (Light Blue seating areas)
	South Stand Behind the Goal (Red seating area)
	Supporters Section (Dark Blue seating area)

CLUB SEATING LOCATION PREFERENCE

Club seating could be located in a variety of areas in a new climate-cooled soccer-specific MLS stadium. The following table and corresponding seating chart provide an overview of potential Club Seat concepts:

Q26	The seating chart above provides five possible Club Seating locations in a new climate-cooled soccer-specific MLS stadium. Please indicate which club seating areas you would consider purchasing for Phoenix Rising FC home matches. Please select all that apply.
	East Premier Seats (Pink seating area)
	West Sideline Club Seats (Light Blue seating area)
	West Centerline Club Seats (Yellow seating area)
	West Field Level Club Seats (Green seating area)
	Player Box Seats (Purple seating area)

GENERAL SEATS

SUPPORTERS SECTION

Q27	How would you describe your (your company’s) interest in purchasing season tickets located in the supporters section of a new climate-cooled soccer-specific MLS stadium if the annual price was $510 per seat ($30 per game) and included tickets to all Phoenix Rising FC regular season home matches?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q28	What if the annual price was $425 per seat ($25 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q29	What if the annual price was $340 per seat ($20 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q30	If you (your company) decided to purchase season tickets located in the supporters section, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	Please specify: Enter numerical value.

Q31	Would you (your company) prefer to share the full season ticket package with another group or utilize the seats on your own over the entire Phoenix Rising FC season?
	I would prefer to share with another group
	I would purchase seats alone

Q32	With how many other parties would you share a full season ticket package?
	One
	Two
	Three
	More than Three

	Please specify: Enter numerical value.

Q33	How important is it that Phoenix Rising design the supporters section to be a safe-standing area that has a railing between the different levels for supporters to stand throughout the match?
	Very important
	Somewhat important
	Somewhat unimportant
	Very unimportant

GENERAL SEATS

SOUTH STAND BEHIND THE GOAL

Q34	How would you describe your (your company’s) interest in purchasing season tickets located behind the goal in the South Stand of a new climate-cooled soccer-specific MLS stadium if the annual price was $595 per seat ($35 per game) and included tickets to all Phoenix Rising FC regular season home matches?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q35	What if the annual price was $510 per seat ($30 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q36	What if the annual price was $425 per seat ($25 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q37	If you (your company) decided to purchase season tickets located behind the goal in the South Stand, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	Please specify: Enter numerical value.

Q38	Would you (your company) prefer to share the full season ticket package with another group or utilize the seats on your own over the entire Phoenix Rising FC season?
	I would prefer to share with another group
	I would purchase seats alone

Q39	With how many other parties would you share a full season ticket package?
	One
	Two
	Three
	More than Three

	Please specify: Enter numerical value.

GENERAL SEATS

UPPER LEVEL SIDELINE

Q40	How would you describe your (your company’s) interest in purchasing season tickets located along the sidelines of the upper level of a new climate-cooled soccer-specific MLS stadium if the annual price was $850 per seat ($50 per game) and included tickets to all Phoenix Rising FC regular season home matches?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q41	What if the annual price was $765 per seat ($45 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q42	What if the annual price was $680 per seat ($40 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q43	If you (your company) decided to purchase season tickets located along the sidelines of the upper level, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	Please specify: Enter numerical value.

Q44	Would you (your company) prefer to share the full season ticket package with another group or utilize the seats on your own over the entire Phoenix Rising FC season?
	I would prefer to share with another group
	I would purchase seats alone

Q45	With how many other parties would you share a full season ticket package?
	One
	Two
	Three
	More than Three

	Please specify: Enter numerical value.

GENERAL SEATS

LOWER LEVEL SIDELINE

Q46	How would you describe your (your company’s) interest in purchasing season tickets located along the sidelines of the lower level of a new climate-cooled soccer-specific MLS stadium if the annual price was $1,020 per seat ($60 per game) and included tickets to all Phoenix Rising FC regular season home matches?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q47	What if the annual price was $935 per seat ($55 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q48	What if the annual price was $850 per seat ($50 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q49	If you (your company) decided to purchase season tickets located along the sidelines of the lower level, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	Please specify: Enter numerical value.

Q50	Would you (your company) prefer to share the full season ticket package with another group or utilize the seats on your own over the entire Phoenix Rising FC season?
	I would prefer to share with another group
	I would purchase seats alone

Q51	With how many other parties would you share a full season ticket package?
	One
	Two
	Three
	More than Three

	Please specify: Enter numerical value.

CLUB SEATS

EAST PREMIER SEATS

A new climate-cooled soccer-specific MLS stadium in South Scottsdale could include Premier Seats located in the lower level along the east sideline. Features and amenities associated with East Premier Seats could include:

· Wider, padded seats with more legroom · Private stadium entrance · Access to an enhanced concourse space at the top of the lower bowl · Enhanced concession options available for purchase · Private restrooms inside the club room · Tickets to Phoenix Rising FC regular season home MLS matches · First right to purchase tickets to all other events hosted at the stadium · Ability to purchase preferred parking

Q52	How would you describe your (your company’s) interest in purchasing East Premier Seats at a new climate-cooled soccer-specific MLS stadium if the annual price was $1,615 per seat ($95 per game) and included tickets to all Phoenix Rising FC regular season home matches and first right to purchase tickets to all other events hosted at the stadium?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q53	What if the annual price was $1,445 per seat ($85 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q54	What if the annual price was $1,275 per seat ($75 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q55	If you (your company) decided to purchase East Premier Seats, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	Please specify: Enter numerical value.

Q56	Would you (your company) prefer to share the full season ticket package with another group or utilize the seats on your own over the entire Phoenix Rising FC season?
	I would prefer to share with another group
	I would purchase seats alone

Q57	With how many other parties would you share a full season ticket package?
	One
	Two
	Three
	More than Three

	Please specify: Enter numerical value.

CLUB SEATS

WEST SIDELINE CLUB SEATS

A new climate-cooled soccer-specific MLS stadium in South Scottsdale could include club seats located along the west sideline of the lower level. Features and amenities associated with West Sideline Club Seats could include:

· Wider, padded seats with more legroom · Private stadium entrance · Access to a climate-controlled club lounge located at the top of the lower level · Access to upscale food and beverage options · Private restrooms inside the club lounge · Tickets to Phoenix Rising FC regular season home MLS matches · First right to purchase tickets to all other events hosted at the stadium · Ability to purchase preferred parking

Q58	How would you describe your (your company’s) interest in purchasing West Sideline Club Seats at a new climate-cooled soccer-specific MLS stadium if the annual price was $2,125 per seat ($125 per game) and included tickets to all Phoenix Rising FC regular season home matches and first right to purchase tickets to all other events hosted at the stadium?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q59	What if the annual price was $1,955 per seat ($115 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q60	What if the annual price was $1,785 per seat ($105 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q61	If you (your company) decided to purchase West Sideline Club Seats, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	Please specify: Enter numerical value.

Q62	Would you (your company) prefer to share the full season ticket package with another group or utilize the seats on your own over the entire Phoenix Rising FC season?
	I would prefer to share with another group
	I would purchase seats alone

Q63	With how many other parties would you share a full season ticket package?
	One
	Two
	Three
	More than Three

	Please specify: Enter numerical value.

CLUB SEATS

WEST CENTERLINE CLUB SEATS

A new climate-cooled soccer-specific MLS stadium in South Scottsdale could include club seats located in the lower seating level on the west side of the stadium at the centerline. Features and amenities associated with West Centerline Club Seats could include:

· Wider, padded seats with more legroom · Private stadium entrance · Access to climate-controlled club lounge located at field level · Ability to watch players enter and exit the field, as well as live post-match player and manager press conferences · All-inclusive, food and beverage (includes beer, wine and non-alcoholic beverages with liquor available for purchase) · Private restrooms and casual seating areas · Tickets to Phoenix Rising FC regular season home MLS matches · First right to purchase tickets to all other events hosted at the stadium · One (1) complimentary preferred parking pass

Q64	How would you describe your (your company’s) interest in purchasing West Centerline Club Seats at a new climate-cooled soccer-specific MLS stadium if the annual price was $2,975 per seat ($175 per game) and included tickets to all Phoenix Rising FC regular season home matches, an all-inclusive food and beverage (non-alcoholic, beer and wine) package and first right to purchase tickets to all other events hosted at the stadium?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q65	What if the annual price was $2,635 per seat ($155 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q66	What if the annual price was $2,295 per seat ($135 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q67	If you (your company) decided to purchase West Centerline Club Seats, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	Please specify: Enter numerical value.

Q68	Would you (your company) prefer to share the full season ticket package with another group or utilize the seats on your own over the entire Phoenix Rising FC season?
	I would prefer to share with another group
	I would purchase seats alone

Q69	With how many other parties would you share a full season ticket package?
	One
	Two
	Three
	More than Three

	Please specify: Enter numerical value.

CLUB SEATS

WEST FIELD LEVEL CLUB SEATS

A new climate-cooled soccer-specific MLS stadium in South Scottsdale could include club seats located at field level along the west side. Features and amenities associated with West Field Level Club Seats could include:

· Wider, padded seats with more legroom · Private stadium entrance · Access to climate-controlled club lounge located at field level · Ability to watch players enter and exit the field, as well as live post-match player and manager press conferences · All-inclusive, food and beverage (includes beer, wine and non-alcoholic beverages with liquor available for purchase) · Private restrooms and casual seating areas · Tickets to Phoenix Rising FC regular season home MLS matches · First right to purchase tickets to all other events hosted at the stadium · One (1) complimentary preferred parking pass

Q70	How would you describe your (your company’s) interest in purchasing West Field Level Club Seats at a new climate-cooled soccer-specific MLS stadium if the annual price was $3,400 per seat ($200 per game) and included tickets to all Phoenix Rising FC regular season home matches, an all-inclusive food and beverage (non-alcoholic, beer and wine) package and first right to purchase tickets to all other events hosted at the stadium?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q71	What if the annual price was $3,060 per seat ($180 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q72	What if the annual price was $2,720 per seat ($160 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q73	If you (your company) decided to purchase West Field Level Club Seats, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	Please specify: Enter numerical value.

Q74	Would you (your company) prefer to share the full season ticket package with another group or utilize the seats on your own over the entire Phoenix Rising FC season?
	I would prefer to share with another group
	I would purchase seats alone

Q75	With how many other parties would you share a full season ticket package?
	One
	Two
	Three
	More than Three

	Please specify: Enter numerical value.

CLUB SEATS

WEST PLAYER BOX SEATS

A new climate-cooled soccer-specific MLS stadium in South Scottsdale include a limited number of West Player Box Seats located in the lower level on the centerline, adjacent to the player benches. Features and amenities associated with Player Box Seats could include:

· Limited number of seats located directly next to the player benches · Wider, padded seats with more legroom · Private stadium entrance · Access to climate-controlled club lounge located at field level · Ability to watch players enter and exit the field, as well as live post-match player and manager press conferences · All-inclusive, food and beverage (includes beer, wine and non-alcoholic beverages with liquor available for purchase) · Private restrooms and casual seating areas · Tickets to Phoenix Rising FC regular season home MLS matches · First right to purchase tickets to all other events hosted at the stadium · One (1) complimentary preferred parking pass

Q76	How would you describe your (your company’s) interest in purchasing Player Box Seats at a new climate-cooled soccer-specific MLS stadium if the annual price was $3,825 per seat ($225 per game) and included tickets to all Phoenix Rising FC regular season home matches, an all-inclusive food and beverage (non-alcoholic, beer and wine) package and first right to purchase tickets to all other events hosted at the stadium?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q77	What if the annual price was $3,485 per seat ($205 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q78	What if the annual price was $3,145 per seat ($185 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q79	If you (your company) decided to purchase Player Box Seats, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	Please specify: Enter numerical value.

Q80	Would you (your company) prefer to share the full season ticket package with another group or utilize the seats on your own over the entire Phoenix Rising FC season?
	I would prefer to share with another group
	I would purchase seats alone

Q81	With how many other parties would you share a full season ticket package?
	One
	Two
	Three
	More than Three

	Please specify: Enter numerical value.

SMALL GROUP SEATING & LUXURY SUITE INTEREST

A new climate-cooled soccer-specific MLS stadium could include a variety of small group seating and luxury suites located in prime areas and offering some of the best sightlines to the field. Small group seating and suites could provide seating for between 4 and 16 people, and include a variety of amenities such as access to upscale food and beverages, a private stadium entrance, space for private dining and entertaining, VIP parking, and other amenities.

Q82	How would you describe your (your company’s) interest in purchasing small group seating or a suite at a new climate-cooled soccer-specific MLS stadium?
	Definitely interested
	Likely interested
	Possibly interested
	Not interested

LEDGE TABLES

A new climate-cooled soccer-specific MLS stadium could include ledge tables located in various areas (along the sidelines, in the corners or behind the goals) of the lower and/or upper seating levels. Ledge tables typically have seating for 4 people at a table with fixed, rotating chairs that are wider and more comfortable than standard stadium seating. Each ledge table may be equipped with a flat screen TV monitor and include in-box wait service, VIP parking, a private stadium entrance, and access to a private club lounge located directly behind the seating area.  The private club lounge could provide patrons with access to upscale food and beverage options, private restrooms, and casual seating areas, among other amenities. The purchase of a ledge table would include tickets to all Phoenix Rising FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium.

Q83	How would you describe your (your company’s) interest in purchasing a 4-seat ledge table at a new climate-cooled soccer-specific MLS stadium?
	Definitely interested
	Likely interested
	Possibly interested
	Not interested

Q84	How would you describe your (your company’s) interest in purchasing a 4-seat ledge table at a new climate-cooled soccer-specific MLS stadium if the annual price was $14,000 ($206 per seat, per game) and included tickets to all Phoenix Rising FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q85	What if the annual price was $12,000 per 4-seat table ($176 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q86	What if the annual price was $10,000 per 4-seat table ($147 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q87	Recognizing the price of a ledge table could be commensurate with its seating capacity, what would be your (your company’s) optimal ledge table capacity?
	4 seats
	6 seats
	8 seats

Q88	Would you (your company) prefer to share the cost of a ledge table with another group or utilize the box on your own over the entire Phoenix Rising FC MLS season?
	I would prefer to share the ledge table
	I would purchase the ledge table alone

Q89	How many seats would you (your company) prefer to purchase at a shared table?
	Two
	Three
	Four
	More than Four

	Please specify: Enter numerical value.

Q90	Ledge tables could be located in various areas (i.e. along the sidelines, in the corners or behind the goals) of the lower and/or upper seating levels. Please indicate which location(s) you would consider purchasing a Ledge Table, understanding that Ledge Tables located along the sideline would have direct access to a lounge would cost more than a table behind the goal. Please select all that apply.
	Along the Sideline
	In the Corners
	Behind the Goals

LOGE BOXES

A new climate-cooled soccer-specific MLS stadium could include loge boxes located in various areas (along the sidelines, in the corners or behind the goals) of the lower and/or upper seating levels. Loge boxes are open-air boxes (similar to an opera box) that seat 4 to 8 people and feature comfortable chairs on casters. Each loge box may be equipped with a drink rail and flat screen televisions, and include in-box wait service, VIP parking, a private stadium entrance, and access to a private club lounge located directly behind the seating area.  The private club lounge could provide patrons with access to upscale food and beverage options, private restrooms, and casual seating areas, among other amenities. The purchase of a loge box would include tickets to all Phoenix Rising FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium.

Q91	How would you describe your (your company’s) interest in purchasing a 4-seat loge box at a new climate-cooled soccer-specific MLS stadium?
	Definitely interested
	Likely interested
	Possibly interested
	Not interested

Q92	How would you describe your (your company’s) interest in purchasing a 4-seat loge box at a new climate-cooled soccer-specific MLS stadium if the annual price was $16,000 ($235 per seat, per game) and included tickets to all Phoenix Rising FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q93	What if the annual price was $14,000 per 4-seat box ($206 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q94	What if the annual price was $12,000 per 4-seat box ($176 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q95	Recognizing the price of a loge box could be commensurate with its seating capacity, what would be your (your company’s) optimal box capacity?
	4 seats
	6 seats
	8 seats

Q96	Would you (your company) prefer to share the cost of a loge box with another group or utilize the box on your own over the entire Phoenix Rising FC MLS season?
	I would prefer to share the loge box
	I would purchase the loge box alone

Q97	How many seats would you (your company) prefer to purchase in a shared box?
	Two
	Three
	Four
	More than Four

	Please specify: Enter numerical value.

Q98	Loge boxes could be located in various areas (i.e. along the sidelines, in the corners or behind the goals) of the lower and/or upper seating levels. Please indicate which location(s) you would consider purchasing a Loge Box, understanding that Loge Boxes located along the sideline would have direct access to a lounge would cost more than a box behind the goal. Please select all that apply.
	Along the Sideline
	In the Corners
	Behind the Goals

THEATER BOXES

A new climate-cooled soccer-specific MLS stadium could include theater boxes located in various areas (along the sidelines, in the corners or behind the goals) of the lower and/or upper seating levels. Theater boxes typically seat 4 to 6 people and offer a variety of seating options, including large leather chairs, a couch, and/or high-top tables. Each theater box may be equipped with a drink rail and flat screen televisions, and include in-box wait service, VIP parking, a private stadium entrance, and access to a private club lounge located directly behind the seating area.  The private club lounge could provide patrons with access to upscale food and beverage options, private restrooms, and casual seating areas, among other amenities. The purchase of a theater box would include tickets to all Phoenix Rising FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium.

Q99	How would you describe your (your company’s) interest in purchasing a 4-seat theater box at a new climate-cooled soccer-specific MLS stadium?
	Definitely interested
	Likely interested
	Possibly interested
	Not interested

Q100	How would you describe your (your company’s) interest in purchasing a 4-seat theater box at a new climate-cooled soccer-specific MLS stadium if the annual price was $18,000 ($265 per seat, per game) and included tickets to all Phoenix Rising FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q101	What if the annual price was $16,000 per 4-seat box ($235 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q102	What if the annual price was $14,000 per 4-seat box ($206 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q103	Recognizing the price of a theater box could be commensurate with its seating capacity, what would be your (your company’s) optimal box capacity?
	4 seats
	6 seats

Q104	Would you (your company) prefer to share the cost of a theater box with another group or utilize the box on your own over the entire Phoenix Rising FC MLS season?
	I would prefer to share the theater box
	I would purchase the theater box alone

Q105	How many seats would you (your company) prefer to purchase in a shared box?
	Two
	Three
	Four
	More than Four

	Please specify: Enter numerical value.

Q106	Theater boxes could be located in various areas (i.e. along the sidelines, in the corners or behind the goals) of the lower and/or upper seating levels. Please indicate which location(s) you would consider purchasing a Theater Box, understanding that Theater Boxes located along the sideline would have direct access to a lounge would cost more than a box behind the goal.  Please select all that apply.
	Along the Sideline
	In the Corners
	Behind the Goals

LUXURY SUITES

A new climate-cooled soccer-specific MLS stadium could also include luxury suites located along the sidelines directly above the lower seating level. Luxury suites could provide seating for approximately 16 people. Additional amenities associated with the purchase of a luxury suite could include a private lounge area, VIP parking, a private stadium entrance, in-suite catering, access to upscale food and beverage options, an in-suite attendant, multiple flat screen televisions, in-suite refrigerator, and access to a communal club lounge with private restrooms and casual seating areas. The purchase of a luxury suite would include tickets to all Phoenix Rising FC regular season home matches and first right to purchase tickets to all other events hosted at the stadium.

Q107	How would you describe your (your company’s) interest in purchasing a luxury suite at a new climate-cooled soccer-specific MLS stadium?
	Definitely interested
	Likely interested
	Possibly interested
	Not interested

Q108	How would you describe your (your company’s) interest in purchasing a 16-seat luxury suite at a new climate-cooled soccer-specific MLS stadium if the annual price was $80,000 ($294 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q109	What if the annual price was $65,000 per 16-seat suite ($239 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q110	What if the annual price was $50,000 per 16-seat suite ($184 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q111	Recognizing the price of a luxury suit could be commensurate with its seating capacity, what would be your (your company’s) optimal suite capacity?
	10 seats
	12 seats
	16 seats
	20 seats
	24 seats

Q112	Would you (your company) prefer to share the cost of a luxury with another group or utilize the suite on your own over the entire Phoenix Rising FC MLS season?
	I would prefer to share the luxury suite
	I would purchase the luxury suite alone

Q113	How many seats would you (your company) prefer to purchase in a shared suite?
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	Please specify: Enter numerical value.

OTHER TICKET PURCHASES

Q114	Do you (your company) currently purchase season tickets for any professional sports team(s) in the Phoenix area?
	Yes
	No

Q115	For which team(s) do you (your company) purchase general season tickets? Please select all that apply.
	Arizona Cardinals
	Arizona Coyotes
	Arizona Diamondbacks
	Phoenix Suns
	Arizona State University Football
	Arizona State University Men's Basketball
	Arizona Football
	Arizona Men’s Basketball
	Other

	Please specify which team(s) you (your company) purchase general season tickets for.

Q116	Do you (your company) currently purchase Club Seats for any professional sports team(s) in the Phoenix area?
	Yes
	No

Q117	For which team(s) do you (your company) purchase club seats? Please select all that apply.
	Arizona Cardinals
	Arizona Coyotes
	Arizona Diamondbacks
	Phoenix Suns
	Arizona State University Football
	Arizona State University Men's Basketball
	Arizona Football
	Arizona Men’s Basketball
	Other

	Please specify which team(s) you (your company) purchase club seats for.

Q118	Do you (your company) currently lease Private Suites for any professional sports team(s) in the Phoenix area?
	Yes
	No