Gastonia
Multi-Purpose Stadium Survey

The City of Gastonia is considering the merits of the development of a multi-purpose stadium near the Loray Mill Loft Apartments as part of the City’s Franklin Urban Sports & Entertainment District (FUSE).  The ballpark would serve as host to the Gastonia Grizzlies, a collegiate summer league baseball team that would play 30 home games between May and August.  A variety of other events including concerts, high school baseball games, youth sports and community events could be hosted in the new stadium.

In communities across the country, similar developments have been used as a catalyst to drive economic development, support local businesses, provide residents and visitors with affordable entertainment options and generate community exposure through coverage in various media forums.

The City of Gastonia has hired a third-party consultant to conduct an independent study to determine the feasibility of a multi-purpose stadium and associated ancillary development in Gastonia.   As an initial step in this process, the consultant is seeking input from area residents, businesses and visitors to determine interest and support for the Gastonia Grizzlies and a multi-purpose stadium in Gastonia.  Please take 5 to 10 minutes to complete this survey.  Your input is an important part of this process.
  Are you answering this survey on behalf of yourself/family, your business, or both?
  Have you ever attended a Gastonia Grizzlies home baseball game?
  Which of the following best characterizes your current ticket purchase status with the Grizzlies?

NON-ATTENDEE QUESTION
  Why do you not attend any Grizzlies home games? Please select all that apply.
 

GROUP TICKET BUYERS
  How many Grizzlies home games did you attend this season as part of a group outing?
It should be noted that the Grizzlies have 25 home game dates each season
  How many tickets did you typically purchase for each group outing game you attended?
 
  How do you normally purchase / obtain your group tickets? Please select all that apply.
 

SINGLE GAME TICKET BUYER QUESTIONS
  How many Grizzlies home games did you attend this season?
It should be noted that the Grizzlies have 25 home game dates each season
  Why do you not attend more Grizzlies home games? Please select all that apply.
 
  How many tickets do you typically purchase for each game you attend?
 
  How do you normally purchase / obtain single game seats? Please select all that apply.
 
  Which section do you typically sit in at Sims Legion Park when attending Grizzlies home games? Please select all that apply.
  Why did you not purchase a ticket membership (Platinum, Gold or Silver) this season? Please select all that apply.
  How long have you been attending Grizzlies games?

PLATINUM MEMBERSHIP QUESTIONS
  How many Grizzlies home games did you attend this season with your Platinum membership? It should be noted that the Grizzlies have 25 home game dates each season
  Why do you not attend more Grizzlies home games? Please select all that apply.
 
  What do you typically do with your tickets for the games you are unable to attend? Please select all that apply.
  How many Platinum Memberships do you own?
 
  Are your Grizzlies ticket purchases primarily for personal use or corporate use?
  How long have you been attending Grizzlies games?

GOLD MEMBERSHIP QUESTIONS
  How many Grizzlies home games did you attend this season?  
It should be noted that the Grizzlies have 25 home game dates each season
  Why do you not attend more Grizzlies home games? Please select all that apply.
 
  What do you typically do with your tickets for the games you are unable to attend? Please select all that apply.
  How many Gold memberships do you own?
 
  Are your Grizzlies ticket purchases primarily for personal use or corporate use?
  How long have you been attending Grizzlies games?

SILVER MEMBERSHIP QUESTIONS
  How many Grizzlies home games did you attend this season as part of your Silver Membership?
  Do you plan on attending additional games outside of the 5 games you attend as part of your Silver Membership?
  How many additional games do you plan on attending?
 
  What do you typically do with your tickets for the games you are unable to attend? Please select all that apply.
  How many Silver Memberships do you own?
 
  Are your Grizzlies ticket purchases primarily for personal use or corporate use?
  Why did you not purchase a full season membership (e.g. Platinum/Gold) for the Grizzlies? Please select all that apply.
 
  How long have you been attending Grizzlies games?

NEW STADIUM QUESTIONS
  Prior to this survey, were you aware that the City of Gastonia was considering the development of a multi-purpose stadium in the Franklin Urban Sports and Entertainment District near Loray Mills Loft Apartments that would serve as the home of the Gastonia Grizzlies baseball team as well as host other events?
  When it comes to the potential development of a multi-purpose stadium in Gastonia that would be the home for the Gastonia Grizzlies and could host concerts, high school baseball games, youth sports, and community events, would you say your overall attitude is:
 
  Assuming a new multi-purpose stadium was constructed, how would this impact your (or your company’s) decision to attend Gastonia Grizzlies games?
  Please indicate the importance of the following stadium amenities on a scale of 1 to 7 with 1 being “Not Important at All” and 7 being “Very Important”.
  1 - Not Important   2   3   4   5   6   7 - Very Important  
  Freeway access              
  On-site parking              
  In-stadium restaurant              
  In-stadium bar accessible to all fans              
  Family restrooms / baby changing areas              
  Shaded seating areas              
  Party decks inside ballpark              
  Group spaces              
  Children’s play areas              
  Club seats with access to an exclusive lounge              
  Luxury suites
1 - Not Important
 
2
 
3
 
4
 
5
 
6
 
7 - Very Important
 
  On-site team store              
  Video replay boards              
  In-stadium Wi-Fi network              
  Mobile food and beverage ordering with in-seat delivery              
  Credit-card only concession lines              
  Mobile phone enabled payment at concession stands              
  Mobile phone enabled entry into the stadium (mobile ticketing)              
  Fan zones located outside the stadium              
  Ancillary development (e.g. restaurants, retail shops,etc.)              
  Space to host conferences, meetings and other events on non-gamedays
1 - Not Important
 
2
 
3
 
4
 
5
 
6
 
7 - Very Important
 
  The proposed multi-purpose stadium could host a variety of events.  Please indicate your interest in attending various stadium events on a scale of 1 to 7 with 1 being “Not Interested at All” and 7 being “Very Interested”.
  1 - Not Interested   2   3   4   5   6   7 - Very Interested  
  Gastonia Grizzlies Baseball              
  High School Baseball              
  Concerts              
  Youth Sports Tournaments              
  Food Festivals              
  Holiday Celebrations (4th of July/Christmas, etc.)              
  Religious Events/Assemblies              
  Christian Concerts              
  Movie Nights              
  Private Functions / Receptions              
 
  Please indicate the extent to which you agree or disagree with the following statements.

“A new multi-purpose stadium that could host Grizzlies games would enhance the quality of life for local residents.”
  “A new multi-purpose stadium that could host other events such as concerts, youth sporting events, festivals, community celebrations, etc. would enhance the quality of life for local residents.”
  “A new multi-purpose stadium would help improve and/or further diversify the community’s visitor attractions in Gastonia and would grow the visitor base to the area.”
  “A new multi-purpose stadium will help spur additional private investment in the immediate vicinity of the stadium by encouraging restaurant, retail, hotel, housing and commercial development.”
  “A multi-purpose stadium would help increase Gastonia’s regional exposure through coverage in newspapers, television, internet and other media-related forums.”
  “The business activities associated with the construction and operations of a new multi-purpose stadium will benefit all local residents by expanding the tax base and increasing tax revenues generated to public sector.”

GRIZZLIES TICKETS IN A NEW MULTI-PURPOSE STADIUM
  Single game and season ticket options for Gastonia Grizzlies games could be available in a new multi-purpose stadium in Gastonia.  Single game tickets to Gastonia Grizzlies home games in a new multi-purpose stadium would likely range from $15 to $20 per seat per game.  Season tickets to Gastonia Grizzlies games in a new multi-purpose stadium would likely range from $400 to $450 per seat for a full baseball season ($13 to $15 per game based on 30 home games).  All season ticket or multiple game ticket packages would also provide all-inclusive basic food and beverages.  This includes hamburgers, hot dogs, chips, soda and water.  How would you describe your interest in purchasing single game or season tickets for Grizzlies home games at a new multi-purpose stadium in Gastonia?
  In a new multi-purpose stadium, the Gastonia Grizzlies would typically have 30 regular season home games scheduled each season from May through August.  Which of the following would best describe your ticket purchase intent?
 
  games  
  How many seats would you likely purchase, on average, for each game you attend as part of your single game package?
 
  How many seats would you likely purchase, on average, for each game you attend as part of your full-season, big game ticket package?
 

PREMIUM SEATING
  A new multi-purpose stadium in Gastonia could feature premium seating options.  Premium seating offers the best views of the field and could include wider, padded seats with more leg room, access to private climate-controlled lounge spaces with upscale food and beverage options, private restrooms, and access to preferred parking, among other such benefits.  

How would you describe your interest in purchasing premium seating for Gastonia Grizzlies games at a new multi-purpose stadium in Gastonia?

CLUB SEATS
A new multi-purpose stadium in Gastonia could include club seats which are typically in the first several rows behind home plate and offer fans wider seats with more leg room and access to a private indoor, climate-controlled club, restrooms and upscale, all-inclusive food and beverage service (including beer & wine).  Club seat holders would have the first right of refusal to buy tickets to other stadium events (i.e. concerts, food festivals, holiday celebrations, etc.).

  Please indicate your interest in purchasing a club seat on a full-season basis with first right of refusal to buy tickets to other stadium events.
  How likely is it that you would purchase club seat season tickets for Grizzlies home games at a multi-purpose stadium in downtown Gastonia if the annual price was $1,200 for a full season (approximately $40 per game based on 30 games, including food and beverage)?
  What if the annual lease price was $1,050 for a full season (approximately $35 per game based on 30 games, including food and beverage)?
  What if the annual lease price was $900 for a full season (approximately $30 per game based on 30 games, including food and beverage)?
  If you made the decision to purchase club seats, how many seats would you purchase?
 
  Would you (your company) prefer to share the full season ticket package with another group or utilize the seats on your own over the entire Grizzlies season?
  With how many other parties would you share a full season ticket package?
 

LUXURY SUITES
Luxury suites would be located in prime locations and offer private seating for 12 to 16 people with access to a private, climate controlled lounge with upscale, all-inclusive food and beverage service.  Suite holders would have the first right of refusal to buy tickets to other stadium events (i.e. concerts, food festivals, holiday celebrations, etc.).

  Please indicate your interest in leasing a luxury suite for Gastonia Grizzlies home games on a full-season basis with first right of refusal to buy tickets to other stadium events.
  How likely is it that you would lease a luxury suite at a multi-purpose stadium in Gastonia if the annual lease price was $19,000 for a full season (approximately $45 per seat per game based on a 14-seat suite, including food and beverage)?
  What if the annual lease price was $17,000 for a full season (approximately $40 per seat per game based on a 14-seat suite, including food and beverage)?
  What if the annual lease price was $15,000 for a full season (approximately $36 per seat per game based on a 14-seat suite, including food and beverage)?
  Recognizing the price of a suite could be commensurate with its capacity, what would be your optimal suite capacity?
  Would you prefer to share the cost and use of a luxury suite with other parties?
  How many tickets would you prefer to purchase in a shared suite?
 

GROUP SPACE
A new multi-purpose stadium in Gastonia could feature covered Group Spaces with balcony seating, picnic round tops, ceiling fans, all-inclusive food & beverage (including beer & wine), complimentary game programs, special recognition opportunities on game day and other amenities ideal for accommodating groups of up to 50 people.

  How would you describe your (or your company’s) interest in renting a Group Space if the price was $1,250 per game ($25 per person based on 50 people, including food and beverage)?
  What if the price was $1,000 per game ($20 per person based on 50 people, including food and beverage)?
  What if the price was $750 per game ($15 per person based on 50 people, including food and beverage)?
  For how many games would you envision renting the Group Space per season?
 

SEAT PURCHASE INTENT
  Of the following seating options, which would you most likely purchase if a new multi-purpose stadium were built in downtown Gastonia?

MULTI-PURPOSE STADIUM SUPPORT
  A new multi-purpose stadium will provide local and regional companies the opportunity to sponsor the stadium providing: (a) company exposure/awareness through signage, (b) ability to sell products or services through sponsorship activation opportunities, (c) entertain customers/ clients and (d) reward employees.  

How would you rate your company’s interest in being a corporate sponsor / advertiser at a new multi-purpose stadium in downtown Gastonia?

DEMOGRAPHICS
  What is your gender?
  What is your age?
  What is your household’s approximate annual income before taxes?
  What are your company’s approximate total annual sales at your individual location?
  Are you a resident of the City of Gastonia?
 
 
 

Thank you for your participation!
Please select 'Submit'.
 
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