New Open-Air Stadium in St. Louis Survey

Q1 How would you characterize your interest in the St. Louis Rams?
Q2 Have you attended a St. Louis Rams home game at the Edward Jones Dome in the past three (3) years?
Q3 Why have you not attended a St. Louis Rams home game at the Edward Jones Dome in the past three (3) years?
 
Q4 On average, how many St. Louis Rams home games do you attend on an annual basis?
Q5 Why do you not attend more St. Louis Rams home games on an annual basis? Select all that apply
 
Q6 Overall, how would you rate the following elements of the Edward Jones Dome on a scale of 1 to 7 with 1 being “Very Dissatisfied” and 7 being “Very Satisfied”?
  1 - Very Dissatisfied   2   3   4   5   6   7 - Very Satisfied  
  Stadium Location / Setting              
  Exterior Stadium Appearance              
  Interior Stadium Appearance              
  Stadium Entrance / Exiting              
  Concourse / Crowd Circulation              
  Number of Restrooms              
  Quality of Restrooms              
  Number of Concession Stands              
  Quality of Concession Offerings              
  Concession Prices              
  Number of Stadium Restaurants              
  Quality of Stadium Restaurants              
  Stadium Restaurant Prices              
  Seat Location / Sightline to Field              
  Seat Comfort              
  Rams Ticket Prices              
  Quality of Sound System              
  Technology (cell phone service, wi-fi, etc.)              
  Scoreboard / Video Board              
  In-Game Entertainment              
  Game Day Atmosphere / Energy and Excitement Level              
  Vehicle Traffic Flow              
  Parking Access / Convenience              
  Parking Prices              
  Tailgating Experience              
  Premium Seating Offerings (i.e. club seats, suites)              
Q7 How would you describe your (your company’s) current ticket purchase status with the St. Louis Rams? Select all that apply
Q8 In the past, have you ever been a St. Louis Rams season ticket buyer?
Q9 Why did you discontinue purchasing season tickets for the St. Louis Rams? Select all that apply
 
Q10 Have you ever considered becoming a St. Louis Rams season ticket holder again?
Q11
Q12 Is your current purchase of seats for the St. Louis Rams primarily for personal use, corporate use, or both?

OCCASIONAL TICKET BUYERS

Q13 Why have you not purchased a season ticket for the St. Louis Rams this season? Select all that apply
 
Q14 How much do you typically pay per adult seat for your current occasional game ticket purchases (please enter a numerical value (i.e. “50”)?
   
Q15 How do you normally purchase/obtain occasional game tickets? Select all that apply
 
Q16 On average, how many tickets do you purchase for each St. Louis Rams home game you attend?
 

SEASON TICKET BUYERS

Q17 How many years have you purchased season tickets for St. Louis Rams home games?
   
Q18

Q19 On average, how many season tickets do you purchase per season for the St. Louis Rams?
 
Q20 On average, how much do you spend on each season ticket you purchase?
   
Q21 Did you purchase a Personal Seat License (PSL) along with your season tickets?
Q22 Why did you not purchase the PSL along with your season tickets? Select all that apply
 
Q23 On average, how much did you spend on each PSL you purchased?
   
Q24 Overall, how would you rate the value you receive for your purchase of St. Louis Rams season tickets?
Q25 Do you plan to renew your season tickets for the St. Louis Rams next season?
Q26 Why are you not planning to renew your season tickets for next season?
 

PREMIUM SEAT BUYERS

Q27 Which premium seating area do you currently purchase for the St. Louis Rams? Select all that apply
Q28 Do you purchase the Touchdown Club Seat package along with your Club Level Seats, which entitles you to complimentary concessions, draft beer, house wine, and non-alcoholic beverages?
Q29 Why do you not purchase the Touchdown Club Seat package? Select all that apply
 
Q30 On average, how many club seats do you purchase per season for the St. Louis Rams?
 
Q31 Do you purchase the Club Membership ($1,000 per seat, per year) in addition to your Club Level Seats?
Q32 Why do you not purchase the Club Membership along with your Club Level Seats? Select all that apply
 
Q33 Overall, how would you rate the value you receive for your purchase of St. Louis Rams premium seating?
Q34 Please rate the value you place on the following premium seating amenities you receive on a scale of 1 to 7 with 1 being “Low Value” and 7 being “High Value”?
  1 - Low Value   2   3   4   5   6   7 - High Value   N/A  
  Wider, Padded Seating                
  In-Seat Wait Service                
  Access to Upscale Food & Beverage Options                
  All-Inclusive Food & Non-Alcoholic Beverage Options                
  All-Inclusive Alcoholic Beverages                
  Private Restrooms                
  Access to Excluseive Club Lounge                
  Access to Rams Club Restaurant                
  VIP Parking Passes                
  Private Stadium Entrance                
  Concierge Service                
  Right to Buy Playoff & Other Event Tickets                
  Access to Exclusive Events                
  Alumni Meet & Greets                
Q35 Do you plan to renew your premium seat purchase for the St. Louis Rams next season?
Q36 Why are you not planning to renew your premium seat purchase for next season? Select all that apply
 

OTHER TICKET PURCHASE

Q37 Do you purchase occasional game tickets to any professional or collegiate sports team(s) in the St. Louis area?
Q38 For which other teams do you purchase occasional game tickets tickets? Select all that apply
 
Q39 Do you have general season tickets to any professional or collegiate sports team(s) in the St. Louis area?
Q40 For which other teams do you have season tickets? Select all that apply
 
Q41 How would you rate the value you receive for your purchase of season tickets to the St. Louis Cardinals?
Q42 How would you rate the value you receive for your purchase of season tickets to the St. Louis Cardinals compared to the value you receive for your purchase of season tickets to the St. Louis Rams?
Q43 Why do you receive a better value for your purchase of season tickets for the Cardinals? Select all that apply
 
Q44 How would you rate the value you receive for your purchase of season tickets to the St. Louis Blues?
Q45 How would you rate the value you receive for your purchase of season tickets to the St. Louis Blues compared to the value you receive for your purchase of season tickets to the St. Louis Rams?
Q46 Why do you receive a better value for your purchase of season tickets for the Blues? Select all that apply
 
Q47 Do you have club seats to any professional or collegiate sports team(s) in the St. Louis area?
Q48 For which other teams do you have club seats? Select all that apply
 
Q49 How would you rate the value you receive for your purchase of club seats to the St. Louis Cardinals?
Q50 How would you rate the value you receive for your purchase of club seats to the St. Louis Cardinals compared to the value you receive for your purchase of club seats to the St. Louis Rams?
Q51 Why do you receive a better value for your purchase of club seats for the Cardinals? Select all that apply
 
Q52 How would you rate the value you receive for your purchase of club seats to the St. Louis Blues?
Q53 How would you rate the value you receive for your purchase of club seats to the St. Louis Blues compared to the value you receive for your purchase of club seats to the St. Louis Rams?
Q54 Why do you receive a better value for your purchase of club seats for the Blues? Select all that apply
 
Q55 Do you have a luxury suite for any professional or collegiate sports team(s) in the St. Louis area?
Q56 For which other teams do you have a luxury suite? Select all that apply
 
Q57 How would you rate the value you receive for your purchase of a luxury suite to the St. Louis Cardinals?
Q58 How would you rate the value you receive for your purchase of a luxury suite to the St. Louis Cardinals compared to the value you receive for your purchase of a luxury suite to the St. Louis Rams?
Q59 Why do you receive a better value for your purchase of a luxury suite for the Cardinals? Select all that apply
 
Q60 How would you rate the value you receive for your purchase of a luxury suite to the St. Louis Blues?
Q61 How would you rate the value you receive for your purchase of a luxury suite to the St. Louis Blues compared to the value you receive for your purchase of a luxury suite to the St. Louis Rams?
Q62 Why do you receive a better value for your purchase of a luxury suite for the Blues? Select all that apply
 

IMPORTANCE OF ST. LOUIS PROFESSIONAL TEAMS

Q63 Please rank the importance of the following St. Louis professional sports teams on a scale of 1 to 3, with 1 being “Most Important” and 3 being “Least Important”. Please provide a unique ranking for each team.
  1 - Most Important   2   3 - Least Important  
  St. Louis Rams      
  St. Louis Cardinals      
  St. Louis Blues      
Q64 Why are the St. Louis Cardinals more important to you than the St. Louis Rams? Select all that apply
 
Q65 Why are the St. Louis Blues more important to you than the St. Louis Rams? Select all that apply
 

IMPACT OF NEW STADIUM

Q66 Opened in 1995, the Edward Jones Dome is currently in its 21st season as the home of the St. Louis Rams, and is one of the oldest venues in the NFL.  In order to improve the overall game day experience for Rams fans, offer new general and premium seating areas, as well as create a variety of new revenue opportunities for the team, it is possible that the team could construct a new open-air stadium in the St. Louis area. How would you describe your attitude towards the construction of a new open-air stadium in the St. Louis area?
Q67 How would the construction of a new open-air stadium in the St. Louis area impact your decision to attend future St. Louis Rams home football games?
Q68 Over the past 20 years, a variety of public and private sources have been used to fund major NFL stadium renovation/new construction projects. Please indicate your potential support for a variety of potential new stadium construction funding sources.
  Definitely Support   Likely Support   Possibly Support   Would Not Support  
  Personal Seat Licenses (PSL)        
  Ticket Surcharge        
  Increased Ticket Prices        
  Revenues from Additional Events        
  Government Grant (i.e. state, county, city)        
  Sales Tax Revenue        
  Hotel/Motel Tax Revenue        
  Property Tax Revenue        

TICKET PURCHASE INTEREST

Q69 Given that a new open-air stadium could improve the overall game day experience for Rams fans, offer new general and premium seating areas, as well as create a variety of new revenue opportunities for the team, how would you describe your interest in purchasing tickets to future St. Louis Rams home games?

SEAT LOCATION PREFERENCE

A new open-air stadium in the St. Louis area could offer a variety of seating options, including:

General seating locations would include standard-sized stadium seats, and access to general public stadium concessions and restrooms.

Club seating would also be available and offer the best views in the stadium and include wider, padded seats with more leg room, access to a private climate-controlled lounge with restrooms available only to club members, upscale food and beverage offerings, a private stadium entrance, and the ability to purchase preferred parking, among other such benefits.

It is possible that the following locations of General and Club seating options could be available in a new open-air stadium in the St. Louis area (as shown in the hypothetical seating map below)

The seating chart above provides possible General seat and Club seat locations in a new open-air stadium in the St. Louis area. The seating bowl design presented above is purely hypothetical, and based on other recent NFL stadium developments. Please rank your top three preferred seating locations understanding the most prime locations would be more expensive.  For instance, Lower Level Club Seats would offer the best location and amenities.
Q70
Q71
Q72

PERSONAL SEAT LICENSES

Q73 Over the past decade, most new NFL stadiums have utilized the sale of Personal Seat Licenses (“PSL”) to help fund construction.  Do you know what a PSL is and how it works?
A PSL gives the holder the right to purchase a season ticket for a particular seat in a new stadium.  The main benefit of a PSL is having sole control of the tickets for as long as the NFL franchise plays in the stadium, including the right to transfer the license to relatives, friends or third parties.  The proceeds from PSL sales are used towards the cost of the stadium construction. More than 14 NFL franchises have used the sale of PSLs to help fund new stadiums, including recently built stadiums in New York (Giants & Jets), Dallas (Cowboys), San Francisco (49ers), as well as stadiums that are currently under construction in Minnesota (Vikings) and Atlanta (Falcons).

Examples of the cost of one-time PSLs at recently built NFL stadiums include:

GENERAL SEASON TICKETS

Lower Level Corner

General season tickets could be located in the corners of the lower level of a new open-air stadium in the St. Louis area.  The purchase of season tickets in the corners of the lower level would include tickets to 10 NFL games (2 preseason and 8 regular season) and the ability to purchase preferred parking.

Q74 How would you characterize your (or your company’s) interest in purchasing season tickets located in the corners of the lower level of a new open-air stadium in the St. Louis area if the annual cost were $1,250 ($125 per game) AND required a one-time PSL of $6,000, payable in three (3) interest free installments or financed over 10 years?

Q75 What if the annual season ticket cost were $1,250 ($125 per game) AND required a one-time PSL of $3,000, payable in three (3) interest free installments or financed over 10 years?

Q76 What if the annual season ticket cost were $1,125 ($113 per game) AND required a one-time PSL of $6,000, payable in three (3) interest free installments or financed over 10 years?

Q77 What if the annual season ticket cost were $1,125 ($113 per game) AND required a one-time PSL of $3,000, payable in three (3) interest free installments or financed over 10 years?

Q78 What if the annual season ticket cost were $1,000 ($100 per game) AND required a one-time PSL of $6,000, payable in three (3) interest free installments or financed over 10 years?

Q79 What if the annual season ticket cost were $1,000 ($100 per game) AND required a one-time PSL of $3,000, payable in three (3) interest free installments or financed over 10 years?
Q80 If you made the decision to purchase season tickets located in the corner of the lower level of a new open-air stadium, how many would you purchase?
 
Q81 Two payment options could be available for Personal Seat Licenses associated with the purchase of season tickets in a new stadium: interest-free payments for the three-year period prior to the stadium opening or financing the cost for up to 10 years with interest. Which would you (your company) be most likely to choose?

Lower Level End Zone

General season tickets could be located in the end zones of the lower level of a new open-air stadium in the St. Louis area.  The purchase of season tickets in the end zones of the lower level would include tickets to 10 NFL games (2 preseason and 8 regular season) and the ability to purchase preferred parking.

Q82 How would you characterize your (or your company’s) interest in purchasing season tickets located in the end zones of the lower level of a new open-air stadium in the St. Louis area if the annual cost were $1,200 ($120 per game) AND required a one-time PSL of $5,000 payable in three (3) interest free installments or financed over 10 years?

Q83 What if the annual season ticket cost were $1,200 ($120 per game) AND required a one-time PSL of $2,500, payable in three (3) interest free installments or financed over 10 years?

Q84 What if the annual season ticket cost were $1,050 ($105 per game) AND required a one-time PSL of $5,000, payable in three (3) interest free installments or financed over 10 years?

Q85 What if the annual season ticket cost were $1,050 ($105 per game) AND required a one-time PSL of $2,500, payable in three (3) interest free installments or financed over 10 years?

Q86 What if the annual season ticket cost were $900 ($90 per game) AND required a one-time PSL of $5,000, payable in three (3) interest free installments or financed over 10 years?

Q87 What if the annual season ticket cost were $900 ($90 per game) AND required a one-time PSL of $2,500, payable in three (3) interest free installments or financed over 10 years?
Q88 If you made the decision to purchase season tickets located in the end zones of the lower level of a new open-air stadium in the St. Louis area, how many would you purchase?
 
Q89 Multiple payment options could be available for Personal Seat Licenses associated with the purchase of tickets in a new stadium in the St. Louis area, including interest-free payment in installments for the three-year period prior to the stadium opening or financing the cost for up to 10 years with interest. Which would you (your company) be most likely to choose?

Upper Level Sideline

General season tickets could be located along the sidelines of the upper level of a new open-air stadium in the St. Louis area.  The purchase of season tickets along the sidelines of the upper level would include tickets to 10 NFL games (2 preseason and 8 regular season) and the ability to purchase preferred parking.

Q90 How would you characterize your (or your company’s) interest in purchasing season tickets located along the sidelines of the upper level of a new open-air stadium in the St. Louis area if the annual cost were $1,100 ($110 per game) AND required a one-time PSL of $4,500, payable in three (3) interest free installments or financed over 10 years?

Q91 What if the annual season ticket cost were $1,100 ($110 per game) AND required a one-time PSL of $2,250, payable in three (3) interest free installments or financed over 10 years?

Q92 What if the annual season ticket cost were $950 ($95 per game) AND required a one-time PSL of $4,500, payable in three (3) interest free installments or financed over 10 years?

Q93 What if the annual season ticket cost were $950 ($95 per game) AND required a one-time PSL of $2,250, payable in three (3) interest free installments or financed over 10 years?

Q94 What if the annual season ticket cost were $800 ($80 per game) AND required a one-time PSL of $4,500, payable in three (3) interest free installments or financed over 10 years?

Q95 What if the annual season ticket cost were $800 ($80 per game) AND required a one-time PSL of $2,250, payable in three (3) interest free installments or financed over 10 years?
Q96 If you made the decision to purchase season tickets located along the sidelines of the upper level of a new open-air stadium in the St. Louis area, how many would you purchase?
 
Q97 Multiple payment options could be available for Personal Seat Licenses associated with the purchase of tickets in a new stadium in the St. Louis area, including interest-free payment in installments for the three-year period prior to the stadium opening or financing the cost for up to 10 years with interest. Which would you (your company) be most likely to choose?

Upper Level Corner

General season tickets could be located in the corners of the upper level of a new open-air stadium in the St. Louis area.  The purchase of season tickets in the corners of the upper level would include tickets to 10 NFL games (2 preseason and 8 regular season) and the ability to purchase preferred parking.

Q98 How would you characterize your (or your company’s) interest in purchasing season tickets in the corners of the upper level of a new open-air stadium in the St. Louis area if the annual cost were $850 ($85 per game) AND required a one-time PSL of $2,500, payable in three (3) interest free installments or financed over 10 years?

Q99 What if the annual season ticket cost were $850 ($85 per game) AND required a one-time PSL of $1,500, payable in three (3) interest free installments or financed over 10 years?

Q100 What if the annual season ticket cost were $750 ($75 per game) AND required a one-time PSL of $2,500, payable in three (3) interest free installments or financed over 10 years?

Q101 What if the annual season ticket cost were $750 ($75 per game) AND required a one-time PSL of $1,500, payable in three (3) interest free installments or financed over 10 years?

Q102 What if the annual season ticket cost were $650 ($65 per game) AND required a one-time PSL of $2,500, payable in three (3) interest free installments or financed over 10 years?

Q103 What if the annual season ticket cost were $650 ($65 per game) AND required a one-time PSL of $1,500, payable in three (3) interest free installments or financed over 10 years?
Q104 If you made the decision to purchase season tickets located in the corners of the upper level of a new open-air stadium in the St. Louis area, how many would you purchase?
 
Q105 Multiple payment options could be available for Personal Seat Licenses associated with the purchase of tickets in a new stadium in the St. Louis area, including interest-free payment in installments for the three-year period prior to the stadium opening or financing the cost for up to 10 years with interest. Which would you (your company) be most likely to choose?

Upper Level End Zone

General season tickets could be located in the end zones of the upper level of a new open-air stadium in the St. Louis area.  The purchase of season tickets in the end zones of the upper level would include tickets to 10 NFL games (2 preseason and 8 regular season) and the ability to purchase preferred parking.

Q106 How would you characterize your (or your company’s) interest in purchasing season tickets in the end zones of the upper level of a new open-air stadium in the St. Louis area if the annual cost were $800 ($80 per game) AND required a one-time PSL of $2,000, payable in three (3) interest free installments or financed over 10 years?

Q107 What if the annual season ticket cost were $800 ($80 per game) AND required a one-time PSL of $1,000, payable in three (3) interest free installments or financed over 10 years?

Q108 What if the annual season ticket cost were $700 ($70 per game) AND required a one-time PSL of $2,000, payable in three (3) interest free installments or financed over 10 years?

Q109 What if the annual season ticket cost were $700 ($70 per game) AND required a one-time PSL of $1,000, payable in three (3) interest free installments or financed over 10 years?

Q110 What if the annual season ticket cost were $600 ($60 per game) AND required a one-time PSL of $2,000, payable in three (3) interest free installments or financed over 10 years?

Q111 What if the annual season ticket cost were $600 ($60 per game) AND required a one-time PSL of $1,000, payable in three (3) interest free installments or financed over 10 years?
Q112 If you made the decision to purchase season tickets located in the end zones of the upper level of a new open-air stadium in the St. Louis area, how many would you purchase?
 
Q113 Multiple payment options could be available for Personal Seat Licenses associated with the purchase of tickets in a new stadium in the St. Louis area, including interest-free payment in installments for the three-year period prior to the stadium opening or financing the cost for up to 10 years with interest. Which would you (your company) be most likely to choose?

Lower Level Club Seats

Club seats could be located along the sidelines of the lower level of a new open-air stadium in the St. Louis area.  Club seats would include tickets to 10 NFL games (2 preseason and 8 regular season), as well as the right to purchase tickets to other stadium events. Club seat amenities could include wider, padded seats with more leg room, access to a private climate-controlled lounge with restrooms available only to club members, upscale food and beverage offerings, a private stadium entrance, and the ability to purchase preferred parking, among other such benefits.


Q114 How would you characterize your (or your company’s) interest in purchasing club seats located along the sidelines of the lower level of a new open-air stadium in the St. Louis area if the annual cost were $3,750 ($375 per game) AND required a one-time PSL of $25,000, payable in three (3) interest free installments or financed over 10 years?

Q115 What if the annual season ticket cost were $3,750 ($375 per game) AND required a one-time PSL of $15,000, payable in three (3) interest free installments or financed over 10 years?

Q116 What if the annual season ticket cost were $3,250 ($325 per game) AND required a one-time PSL of $25,000, payable in three (3) interest free installments or financed over 10 years?

Q117 What if the annual season ticket cost were $3,250 ($325 per game) AND required a one-time PSL of $15,000, payable in three (3) interest free installments or financed over 10 years?

Q118 What if the annual season ticket cost were $2,750 ($275 per game) AND required a one-time PSL of $25,000, payable in three (3) interest free installments or financed over 10 years?

Q119 What if the annual season ticket cost were $2,750 ($275 per game) AND required a one-time PSL of $15,000, payable in three (3) interest free installments or financed over 10 years?
Q120 If you made the decision to purchase club seats located along the sidelines of the lower level of a new open-air stadium in the St. Louis area, how many would you purchase?
 
Q121 Multiple payment options could be available for Personal Seat Licenses associated with the purchase of tickets in a new stadium in the St. Louis area, including interest-free payment in installments for the three-year period prior to the stadium opening or financing the cost for up to 10 years with interest. Which would you (your company) be most likely to choose?

Mezzanine Level Club Seats

Club seats could be located along the sidelines of the mezzanine level (between lower and upper levels) of a new open-air stadium in the St. Louis area.  Club seats would include tickets to 10 NFL games (2 preseason and 8 regular season), as well as the right to purchase tickets to other stadium events. Club seat amenities could include wider, padded seats with more leg room, access to a private climate-controlled lounge with restrooms available only to club members, upscale food and beverage offerings, a private stadium entrance, and the ability to purchase preferred parking, among other such benefits.


Q122 How would you characterize your (or your company’s) interest in purchasing club seats located along the sidelines of the mezzanine level (between lower and upper levels) of a new open-air stadium in the St. Louis area if the annual cost were $3,750 ($375 per game) AND required a one-time PSL of $15,000, payable in three (3) interest free installments or financed over 10 years?

Q123 What if the annual season ticket cost were $3,750 ($375 per game) AND required a one-time PSL of $7,500, payable in three (3) interest free installments or financed over 10 years?

Q124 What if the annual season ticket cost were $3,250 ($325 per game) AND required a one-time PSL of $15,000, payable in three (3) interest free installments or financed over 10 years?

Q125 What if the annual season ticket cost were $3,250 ($325 per game) AND required a one-time PSL of $7,500, payable in three (3) interest free installments or financed over 10 years?

Q126 What if the annual season ticket cost were $2,750 ($275 per game) AND required a one-time PSL of $15,000, payable in three (3) interest free installments or financed over 10 years?

Q127 What if the annual season ticket cost were $2,750 ($275 per game) AND required a one-time PSL of $7,500, payable in three (3) interest free installments or financed over 10 years?
Q128 If you made the decision to purchase club seats located along the sidelines of the mezzanine level of a new open-air stadium in the St. Louis area, how many would you purchase?
 
Q129 Multiple payment options could be available for Personal Seat Licenses associated with the purchase of tickets in a new stadium in the St. Louis area, including interest-free payment in installments for the three-year period prior to the stadium opening or financing the cost for up to 10 years with interest. Which would you (your company) be most likely to choose?

LOGE BOXES

A new open-air stadium in the St. Louis area could also include loge boxes located on the mezzanine level, between the lower and upper levels.  Loge boxes are open-air boxes (similar to an opera box) that seat approximately four (4) to eight (8) people and feature comfortable chairs.  Each loge box may be equipped with a drink rail and flat screen television and could also include preferred parking, access to an exclusive club lounge with upscale food and beverage options, and the right to purchase tickets to all events hosted at the stadium.


Q130 How would you describe your (or your company’s) interest in purchasing a loge box at a new open-air stadium in the St. Louis area?
Q131 How likely is it that you (your company) would purchase a 4-seat loge box if the cost were $50,000 per year (including NFL tickets and parking)?
Q132 What if the annual price was $40,000 per 4-seat box (including NFL tickets and parking)?
Q133 What if the annual purchase price was $30,000 per 4-seat box (including NFL tickets and parking)?
Q134 Recognizing the price of a loge box could be commensurate with its seating capacity, location, and your desired loge box sharing preference, what would be your optimal loge box capacity?
Q135 Would you prefer to share the cost of a loge box with any additional parties (other families, companies, etc.)?
Q136 How many loge seats would you prefer to purchase in a shared box?
 

LUXURY SUITES

A new open-air stadium in the St. Louis area could include luxury suites located along the sidelines on the mezzanine level (between the lower and upper level).  These suites could provide seating for 16 people with 12 seats in the bowl and four seats at a drink rail.  Additional features include preferred parking, private suite entrance, upscale food and beverages, multiple flat screen televisions, in-suite refrigerator, access to a private club and private restrooms on the concourse.  Also, luxury suites could be shared, if desired, to share the cost and seat inventory.


Q137 How would you (or your company) characterize your interest in purchasing a Luxury Suite at a new open-air stadium in the St. Louis area?
Q138 How likely is it that you (your company) would purchase a 16-seat Luxury Suite if the cost were $325,000 (including NFL tickets and parking) per year?
Q139 What if the annual cost were $250,000 (including NFL tickets and parking) per 16-seat suite?
Q140 What if the annual cost were $175,000 (including NFL tickets and parking) per 16-seat suite?
Q141 Recognizing the price of a Luxury Suite could be commensurate with its seating capacity, location, and your desired suite sharing preference, what would be your optimal suite capacity?
Q142 Would you prefer to share the cost and use of a Luxury Suite with other parties?
Q143 How many seats would you prefer to lease in a shared suite?
 

SEAT PURCHASE INTENT

Q144 Among all of the seating options that may be available in a new open-air stadium in the St. Louis area, please choose the single option you would most likely purchase.  
Q145 Some fans prefer to purchase multiple seating areas within the stadium. Do you intend to purchase more than one seating option in a new open-air stadium in the St. Louis area?
Q146 Please indicate the additional seating option you would purchase.

MULTI-YEAR TERMS

Q147 Terms for loge boxes and suites may be offered for 3, 5, 7 or 10-year agreements, payable annually.  A common incentive for signing a longer term is a lower annual price increase for seating.  Recognizing that lower annual price increases would be associated with longer terms, which multi-year term would you likely choose?
Q148 Would your purchase of seats in a new open-air stadium in the St. Louis area be primarily for personal use, corporate use, or both?

CORPORATE SPONSORSHIP

Q149 A new open-air stadium in the St. Louis area would be an iconic sports venue throughout the United States and the world.  How would you characterize your company’s interest in becoming a major corporate partner in a new open-air stadium in the St. Louis area?

OTHER EVENTS

Q150 A new open-air stadium in the St. Louis area could host a variety of other events, including concerts, motorsports, other sporting events, etc.  Would you have interest in attending other events at a new open-air stadium in the St. Louis area?
Q151 Please indicate which other events you would be interested in attending at a new open-air stadium in the St. Louis area? Please select all that apply
 

DEMOGRAPHICS

Q152
Q153 What is your gender?
Q154 What is your age?
Q155 What is your annual household income?

ADDITIONAL RESEARCH PARTICIPATION

Q156 CSL is planning to conduct a series of focus group sessions in order to gain additional insights regarding seating options, pricing and potential amenities offered in a new NFL stadium in St. Louis. Would you be interested in attending a focus group session?
Please provide your contact information below in order to be contacted to participate in a focus group session.
Q157
Q158
Q159
Q160
Q161
Q162 Would you like to be contacted regarding various seating options that you showed interest in?
Please enter your contact information below.  
Q163
Q164
Q165
Q166
Q167
Q168

Thank you for your participation!
Please select 'Submit'.

 
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