Football Stadium Survey

THANK YOU FOR PARTICIPATING IN THIS IMPORTANT SURVEY!
Q1 Which of the following describes your current status with Old Dominion University?  Please select all that apply.
Q2 What is your current Old Dominion Athletic Foundation giving category?
Q3 How long have you been a member of ODAF?
 
Q4 On average, how many home ODU football games do you attend each year?
Q5 On average, how many tickets do you purchase for each game you attend?
 
Q6 Why do you not attend more home football games? Please select all that apply.
 
Q7 What best describes your pregame ritual? Please select all that apply.
Q8 Where do you typically sit at S.B. Ballard Stadium when attending ODU football games? Please select all that apply.

Q9 How would you rate your level of satisfaction with the following elements of S.B. Ballard Stadium?
  Not Satisfied   Somewhat Dissatisfied   Neither Satisfied nor Dissatisfied   Somewhat Satisfied   Very Satisfied  
  Stadium Location          
  Vehicle Traffic Flow          
  Parking          
  Tailgating Experience          
  Stadium Appearance          
  Stadium Entrance/Exiting          
  Concourse Crowd Flow          
  Quality of Restrooms          
  Number of Restrooms          
  Concession Offerings          
  Number of Concession Outlets          
  View of Field from Seats          
  Seat Comfort          
  Seat Price          
  In-Game Entertainment          
  Activities for Kids/Families          
  Game Day Atmosphere
Not Satisfied
 
Somewhat Dissatisfied
 
Neither Satisfied nor Dissatisfied
 
Somewhat Satisfied
 
Very Satisfied
 
Q10
Q11
Q12 Overall, how would you rate the value you get for the dollars you spend on seating at S.B. Ballard Stadium?
Q13 Are you aware of ODU’s efforts to construct a new stadium located on campus?
Q14 How would you characterize your attitude towards the development of a new football stadium on the campus of ODU?
Q15
Q16 Assuming there was a new campus football stadium that significantly improved the game-day experience, how would this impact your decision to attend home football games in the future?
Q17 On average, how many games do you envision attending in a new campus stadium each season assuming the new stadium significantly enhances the game-day experience?
Q18 On average, how many tickets would you likely buy for each game in a new campus stadium?
 
Q19 New stadium enhancements could include numerous improvements to the current game day experience.  How would you rate the importance of the following potential enhancements in a new stadium on ODU’s campus?
  Not Important   Somewhat Unimportant   Neither Important nor Unimportant   Somewhat Important   Very Important  
  Ability to purchase concessions using smartphone or tablet          
  Catered tailgating          
  Cellular phone charging stations          
  Children’s play area          
  Designated tailgating spaces          
  Enhanced and/or additional video throughout the stadium          
  Expanded stadium capacity          
  Facilities to host events on non-game days          
  Family seating area          
  In-seat wait service          
  In-stadium Wi-Fi          
  More parking spaces within walking distance of stadium          
  ODU merchandise store          
  Premium seating areas (e.g. club seats, patio suites, luxury suites, etc.)          
  Restaurant / lounge area open on non-game days          
  Scannable E-parking pass          
  Scannable E-tickets          
  Seats with chair backs and arm rests          
  Wider concourses          
  Wider seats with more leg room
Not Important
 
Somewhat Unimportant
 
Neither Important nor Unimportant
 
Somewhat Important
 
Very Important
 
Q20 Currently, ODU season tickets cost an average of $180 with individual game tickets costing an average of $30.  Mindful that a new campus stadium would provide Monarch fans with a significantly improved game-day experience, please indicate the maximum increase in ticket price you would be willing to pay, recognizing that increased ticket revenues could be used to fund a portion of stadium construction and/or provide more resources to support athletic department operations.

PRIORITY SEATING OVERVIEW
A new campus stadium would include various seating areas, including premium seating (i.e. suites, patio suites, and club seats), priority seating (donor, non-premium), general admission seating, and student seating, among other potential seating areas.  Priority (donor) seating reserves the seats in the best locations of the stadium for contributors to the Old Dominion Athletic Foundation, the fundraising organization for athletics. In a new stadium, ODAF members would be able to select the location of their seats during the reseating process that ODU currently uses. In addition to your annual ODAF membership donation, priority seats could also require a tax-deductible "priority seat donation." The amount of this donation would depend on the location of the seat. Donors would receive membership credit and ODAF priority points for this additional "priority seat donation."
Q21 How interested are you in making an annual priority seat donation to obtain seats in the most desirable locations?
Q22 Recognizing that the cost of a seat is tied to its location, please indicate which seat location you would prefer purchasing in a new stadium on ODU’s campus.

PRIORITY SEATS BETWEEN THE 40s
Q23 How would you characterize your interest in purchasing a priority seat between the 40-yard lines in a new stadium on ODU’s campus if the annual required tax-deductible donation was $750 per seat, excluding the cost of a season ticket?
Q24 What if the annual required tax-deductible donation was $500 per seat, excluding the cost of a season ticket?
Q25 What if the annual required tax-deductible donation was $250 per seat, excluding the cost of a season ticket?
Q26 If you decided to purchase priority seats between the 40-yard lines in a new stadium on ODU’s campus, how many would you likely purchase?
 
Q27 Would you consider purchasing a priority seat between the 20s and 40s?

PRIORITY SEATS BETWEEN THE 20s and 40s
Q28 How would you characterize your interest in purchasing a priority seat between the 20- and 40-yard lines in a new stadium on ODU’s campus if the annual required tax-deductible donation was $250 per seat, excluding the cost of a season ticket?
Q29 What if the annual required tax-deductible donation was $175 per seat, excluding the cost of a season ticket?
Q30 What if the annual required tax-deductible donation was $100 per seat, excluding the cost of a season ticket?
Q31 If you decided to purchase priority seats between the 20- and 40-yard lines in a new stadium on ODU’s campus, how many would you likely purchase?
 
Q32 Would you consider purchasing a priority seat between the goal line and the 20s?

PRIORITY SEATS GOAL LINE TO THE 20s

Q33 How would you characterize your interest in purchasing a priority seat from the goal line to the 20-yard lines in a new stadium on ODU’s campus if the annual required tax-deductible donation of $100 per seat, excluding the cost of a season ticket?
Q34 What if the annual required tax-deductible donation was $75 per seat, excluding the cost of a season ticket?
Q35 What if the annual required tax-deductible donation was $50 per seat, excluding the cost of a season ticket?
Q36 If you decided to purchase priority seats from the goal line to the 20-yard lines in a new stadium on ODU’s campus, how many would you likely purchase?
 

CLUB SEATS
Q37 A new campus stadium could include club seats in prime locations, and would be a significant upgrade from the current seating at S.B. Ballard Stadium. Club seats would be wider and provide more leg room than regular stadium seating, may have chair backs and might be located outdoors, covered by a roof overhang. Amenities could include preferred parking, private restrooms, access to a private club that will be located in a climate-controlled space immediately behind the seats with a view of the field, TV monitors, as well as an all-inclusive food and beverage service.  How would you describe your interest in club seats at a new campus stadium?

Click HERE to enlarge images.
Q38 Club seats may be available for commitments of 3, 5 or 10 years and would require an annual contribution to the Old Dominion Athletic Foundation, of which a significant portion may be tax-deductible as a charitable contribution. Recognizing that the annual payment would vary depending on the location of the seats, how likely is it that you would purchase club seats at a new campus stadium at an annual price of $2,500 per seat, including the cost of a season ticket?
Q39 What if the required annual price was $1,750 per club seat, including the cost of a season ticket?
Q40 What if the required annual price was $1,250 per club seat, including the cost of a season ticket?
Q41 If you decided to purchase club seats, how many would you likely purchase?
 
Q42 An option may exist to have some club seats that are located indoors in a climate-controlled environment.  Would you prefer your club seats to be located outdoors or indoors?

Click HERE to enlarge images.
Q43 Several club seat concepts may exist in a new stadium on ODU’s campus as shown in the pictures.  Please rank your priority for club seat configurations. Please choose each ranking option only ONCE.
  1st Priority   2nd Priority   3rd Priority  
  Wider/Cushioned Seats      
  Theater Style Lounge Seats      
  Half Moon Vegas Style Tables      

Click HERE to enlarge images.

PATIO SUITES
Q44 A new campus stadium may include patio suites located in prime locations.  Patio suites would seat 4, 6 or 8 people and would be located outside under cover and could include either comfortable chairs on casters or fixed seats with dividers between each patio suite.  Each patio suite may be equipped with a counter, refrigerator, and flat-screen television monitors and would come with interior lounge access with all-inclusive food and beverage service, ability to tailgate in the box prior to/during the game and VIP parking.  The University may allow multiple parties to share a patio suite, if desired.  How would you describe your interest in a patio suite at a new campus stadium?

Click HERE to enlarge images.
Q45 Patio Suites may be available for commitments of 3, 5 or 10 years and would require an annual contribution to the Old Dominion Athletic Foundation, of which a significant portion may be tax deductible as a charitable contribution. How likely is it that you would lease a 4-seat patio suite if the annual price were $12,500 ($3,125 per seat), including the cost of a season ticket?
Q46 What if the required annual price were $10,000 ($2,500 per seat), including the cost of a season ticket?
Q47 What if the required annual price were $7,500 ($1,875 per seat), including the cost of a season ticket?
Q48 Would you prefer to share a patio suite with other parties to reduce the cost or the number of seats/games?
Q49 Recognizing the price of a patio suite would be commensurate with its seating capacity, what would the optimal patio suite seating capacity be for you?
Q50 How many patio seats would you prefer to lease in a shared box?
Q51 Various patio suite concepts may exist in a new stadium on ODU’s campus as shown in the pictures.  Please rank your priority for patio suite configurations. Please choose each ranking option only ONCE.
  1st Priority   2nd Priority  
  Patio Suite Box    
  Patio Suite Row    

Click HERE to enlarge images.

LUXURY SUITES
Q52 A new campus stadium could include luxury suites with outdoor seating and immediate access to a private upscale, climate-controlled area. Amenities could include preferred parking, in-suite catering, private lounge, kitchenette, restrooms accessible only to suite patrons, and flat-screen televisions and other amenities. The purchase of a luxury suite may require a multi-year commitment, and would require an annual contribution to the Old Dominion Athletic Foundation, of which a significant portion may be tax-deductible as a charitable contribution. Also, suites may be shared with up to four other parties, if desired, to share the cost and seat inventory. How would you describe your interest in leasing luxury suites at a new campus stadium?

Click HERE to enlarge images.
Q53 Suites may be available for commitments of 3, 5 or 10 years and would require an annual contribution to the Old Dominion Athletic Foundation, of which a significant portion may be tax-deductible as a charitable contribution.  How likely is it that you would lease a suite if the annual price was approximately $50,000 ($3,125 per seat based on a 16-seat suite), including the cost of a season ticket?
Q54 What if the required annual price per suite was approximately $40,000 ($2,500 per seat based on a 16-seat suite), including the cost of a season ticket?
Q55 What if the required annual price per suite was approximately $35,000 ($2,188 per seat based on a 16-seat suite), including the cost of a season ticket?
Q56 Would you prefer to share the cost and use of a luxury suite with other parties?
Q57 Recognizing the price of a suite could be commensurate with its seating capacity and your desired suite sharing preference, what would be your optimal suite seating capacity?
 
Q58 How many seats would you prefer to lease in a shared suite?
 
Q59 Would you prefer the stadium suite seats be located inside or outside the climate-controlled suite lounge?
Q60 In addition to standard luxury suites, a new stadium on ODU’s campus could include field-level suites located in and around the end zone areas of the field with direct views of the field as shown in the rendering.  Would you consider leasing a field-level suite in a new stadium on ODU’s campus?

Click HERE to enlarge images.

SEAT PURCHASE INTENT
Q61 Among the potential seating options that may be available in a new stadium in the future, please indicate the seating option you would most likely purchase.
Q62 If your primary seating choice was unavailable, what other seating option would you most likely purchase?

LEASE TERMS

Q63 Premium seating leases may be offered for 3, 5 or 10 year terms, payable annually. A common incentive for signing a longer lease is a lower annual price increase for seating. Recognizing that lower annual price increases would be associated with longer lease terms, which lease term would you likely choose?

CAPITAL GIFTS - LUXURY SUITES
Q64 To help offset stadium construction costs, some universities have required a one-time capital gift (tax-deductible) in addition to the annual luxury suite lease payment. The one-time capital gift would be payable over five years and would secure your suite location as long as you continue to renew the suite and pay the annual donation requirement. If a one-time capital seat gift for a suite were $100,000+ (payable over 5 years), how would this impact your decision to lease a suite?
Q65 What if the one-time capital seat gift for a suite was $75,000 (payable over 5 years), how would this impact your decision to lease a suite?
Q66 What if the one-time capital seat gift for a suite was $50,000 (payable over 5 years), how would this impact your decision to lease a suite?
Q67 If the minimum capital seat gift required for a suite was between $10,000 and $50,000, how would this impact your decision to lease a suite?

TAILGATING
Q68 Do you tailgate as part of your game-day experience at S.B. Ballard Stadium?
Q69 Why do you not tailgate, or tailgate more often? Please select all that apply.
 
Q70 If a dedicated, premier tailgating zone were developed immediately adjacent to a new stadium on ODU’s campus that provided a reserved and numbered tailgating spot, public restroom facilities, professionally landscaped areas, electrical outlets, play areas for kids and other amenities, how would you describe your interest in making an additional donation to the Old Dominion Athletic Foundation to reserve a premier tailgating spot on a seasonal basis?

Click HERE to enlarge images.
Q71 Would you prefer to bring your own supplies for tailgating or would you prefer a turnkey tailgating spot that would come equipped with a tent, table, chairs, pre-selected food and beverage supplies, etc. for an additional price?

DONOR RECOGNITION OPPORTUNITIES
Q72 There would be a wide variety of donor recognition or naming opportunities in a new campus stadium.  Various areas of the stadium could be named after an individual donor, family or corporation in consideration for a capital contribution toward the stadium project.  Would you be interested in contributing to a campus stadium in such a manner?
Q73 What level of contribution would you consider to support the development of a new campus stadium and have an area of the stadium named after an individual donor, family or corporation?  These contributions could be pledged and paid over a five-year period.

*Donor recognition values are based on what has been charged at other new stadiums, and do not necessarily reflect pricing at a new campus stadium.
Q74 How likely is it that you would actually make a capital donation towards the stadium for an individual or family legacy naming opportunity?

DONATION IMPACT
Q75 In reference to the amount you would be willing to donate to support the development of a new campus stadium, would this donation likely be in addition to your current Old Dominion Athletic Foundation contribution, take the place of your current Old Dominion Athletic Foundation contribution level, or would your contribution to the Old Dominion Athletic Foundation remain about the same?
Q76 Have you made non-athletic donations to ODU in the past?
Q77 How would any future athletic donations you may make towards the new stadium project impact your decision to make future non-athletic donations to ODU?

DEMOGRAPHICS
Q78
Q79 What is your age?
Q80 What is your gender?
Q81 What is your household income?

ADDITIONAL INFORMATION ABOUT SEATING
Q82 Would you like to receive more information about the new campus stadium and future seating opportunities as it becomes available?
Q83 Please provide your contact information below in order to receive information in the future about a new campus stadium and related seating opportunities.
   
   
   
Q84

Thank you for your participation.

Please select 'Submit'.
 
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