Memorial Stadium-Faurot Field
South End Zone Renovation Survey
Q1 Which of the following describes your current status with Mizzou? Please select all that apply.
Q2 What is your current Tiger Scholarship Fund giving status?
Q3 On average, how many home football games have you attended each season in the past?
Q4 On average, how many tickets do you buy for each Mizzou home football game you attend?
 
Q5 Is your ticket purchase/use primarily for personal use, corporate use or both?
Q6 On a scale of 1 to 7 with “1” being “Very Dissatisfied” and “7” being “Very Satisfied”, how would you rate your level of satisfaction with the following elements of Memorial Stadium?
  1 - Very Dissatisfied   2   3   4   5   6   7 - Very Satisfied  
  Stadium Location / Setting              
  Vehicle Traffic Flow              
  Parking Access / Convenience              
  Allocation of Parking              
  Tailgating Experience              
  Stadium Appearance              
  Stadium Entrance / Exiting              
  Concourse / Crowd Circulation              
  Number of Restrooms              
  Quality of Restrooms              
  Ease of Restroom Access              
  Number of Concession Stands              
  Quality of Concession Offerings              
  Ease of Purchasing Concessions              
  Cost of Concessions              
  Seat Location / Sightline to the Field              
  Seat Comfort              
  Seat Price              
  Quality of Sound System              
  Scoreboard / Video Board              
  Stadium Cell Phone Coverage              
  Stadium Wi-Fi Access              
  Game Day Atmosphere
1 - Very Dissatisfied
 
2
 
3
 
4
 
5
 
6
 
7 - Very Satisfied
 
Q7
Q8 Where do you typically sit at Memorial Stadium when attending Mizzou football games? Select all that apply

Q9 What type of premium seating do you currently purchase in the West Tower? Select all that apply
Q10 What type of premium seating do you currently purchase in the East Tower? Select all that apply
Q11 Overall, how would you rate the value you get for the dollars you spend on premium seating in the West Tower of Memorial Stadium?
Q12 How would you rate the value, quality, and selection of the food you receive in the premium seating areas of the West Tower of Memorial Stadium?
Q13
Q14 The University is currently considering a renovation of the South End Zone of Memorial Stadium that could enhance the game day experience for all fans with the addition of new restroom and concession facilities, increased concourse space and connectivity, and more public gathering spaces, as well as include a variety of new priority and premium seating options such as club seats, loge boxes, luxury suites, and premium seat concepts located at field level.  It is possible that new and improved priority and premium seat concepts could allow you to access a club lounge in the end zone, while maintaining your existing seat location throughout the stadium. Would you consider leasing new priority/premium seating options located in a renovated South End Zone in addition to your existing premium seat purchase in the West Tower?
Q15 Overall, how would you rate the value you get for the dollars you spend on premium seating in the East Tower of Memorial Stadium?
Q16 How would you rate the value, quality, and selection of the food you receive in the premium seating areas of the East Tower of Memorial Stadium?
Q17
Q18 The University is currently considering a renovation of the South End Zone of Memorial Stadium that could enhance the game day experience for all fans with the addition of new restroom and concession facilities, increased concourse space and connectivity, and more public gathering spaces, as well as include a variety of new priority and premium seating options such as club seats, loge boxes, luxury suites, and premium seat concepts located at field level.  It is possible that new and improved priority and premium seat concepts could allow you to access a club lounge in the end zone, while maintaining your existing seat location throughout the stadium. Would you consider leasing new priority/premium seating options located in a renovated South End Zone in addition to your existing premium seat purchase in the East Tower?

MEMORIAL STADIUM SOUTH END ZONE RENOVATION
Q19 The University is currently considering a renovation of the South End Zone of Memorial Stadium that could enhance the game day experience for all fans with the addition of new restroom and concession facilities, increased concourse space and connectivity, more public gathering spaces, as well as new and improved general and premium seating areas (i.e. club seats, loge boxes, field level seating concepts, etc.). It is possible that new and improved priority and premium seat concepts could allow you to access a club lounge in the end zone, while maintaining your existing seat location throughout the stadium. How would you characterize your interest in learning more about new and improved general and premium seating areas in a renovated South End Zone of Memorial Stadium?
Q20 Why are you not interested in new and improved general and premium seating areas in a renovated South End Zone of Memorial Stadium? Select all that apply
 

DONOR RECOGNITION OPPORTUNITIES
Q21 In addition to a variety of new seating options, a renovated South End Zone could include a new athletic complex for the football program equipped with state-of-the-art weight training, and locker facilities, meeting rooms, and office space, among other areas. As a means of generating capital contributions to assist with project funding, various areas of the facility could be named after an individual donor or family in consideration for a capital contribution toward the project. Would you be interested in contributing to a renovated South End Zone project in such a manner?
Q22 What level of contribution would you consider to support the South End Zone renovation project and have an area of the facility named after you, your family, or a loved one? These contributions could be pledged and paid over a five-year period, and a portion would be tax-deductible as a charitable donation.
  *Donor recognition values are based on what has been charged at other collegiate stadiums, and do not necessarily reflect pricing in a renovated South End Zone*
Q23 How likely is it that you would actually make a capital donation towards the project for an individual or family legacy naming opportunity?

PRIORITY SEATING
Q24 Renovations to the South End Zone of Memorial Stadium could include enhancements to the game day experience for all fans such as new restroom and concession facilities, increased concourse space and connectivity, and more public gathering spaces, among others. As a result of these improvements, season tickets in the South End Zone could require an annual donation to the Tiger Scholarship Fund, a portion of which would be tax deductible as a charitable donation. How would you characterize your interest in priority seating in a renovated South End Zone?
Q25 How would you characterize your interest in purchasing season tickets in a renovated South End Zone if the annual required donation was $150 per seat, excluding the cost of season tickets?
Q26 What if the annual required donation was $100 per seat, excluding the cost of season tickets?
Q27 What if annual required donation was $50 per seat, excluding the cost of season tickets?
Q28 If you made the decision to purchase priority seats in a renovated South End Zone, how many would you likely purchase?
 

CLUB SEATS
Renovations to the South End Zone of Memorial Stadium could include new club seats located outdoors. New club seats would provide patrons with an individual seat that is wider and padded, with more leg room than regular stadium seating.   The purchase of new club seats could include preferred parking and access to a climate-controlled club lounge located directly behind the seating area with views of the field. The climate-controlled club lounge could include access to upscale food and beverages, alcoholic and non-alcoholic beverages available for purchase, private restrooms, a private stadium entrance, casual seating areas, and TV monitors, among other amenities. The purchase of new South End Zone club seats may require a multi-year commitment, and would require an annual contribution to the Tiger Scholarship Fund, of which a significant portion may be tax deductible as a charitable contribution.
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Q29 How would you characterize your interest in new club seats in a renovated South End Zone?
Q30 New club seats in a renovated South End Zone may be available for commitments of 3, 5 or 7 years and would require an annual contribution to the Tiger Scholarship Fund, of which a significant portion may be tax deductible as a charitable contribution. How likely is it that you would lease clubs seats in a renovated South End Zone at an annual donation of $2,000 per seat, excluding the cost of game tickets?
Q31 What if the annual required seat donation was $1,500 per seat, excluding the cost of game tickets?
Q32 What if the annual required seat donation was $1,000 per seat, excluding the cost of game tickets?
Q33 If you made the decision to lease club seats, how many would you likely purchase?
 
Q34 The interior of the club space could be designed in a variety of ways. Please indicate your preferred club lounge design:

Q35 To help offset stadium construction costs, some universities have required a one-time capital gift (tax deductible) in addition to the annual premium seating lease payment.  The one-time capital gift would be payable over five years and would secure your club seat location as long as you continue to renew them and pay the annual donation requirement.  If a one-time capital seat gift for a club seat were $10,000 per seat (payable over 5 years), how would this impact your decision to lease club seats?

Q36 If the one-time capital seat gift for a club seat were $5,000 per seat (payable over 5 years), how would this impact your decision to lease club seats?

LOGE BOXES
South End Zone renovations may include loge boxes that offer seating for between 4 and 8 people and could include either comfortable chairs on casters or fixed seats with dividers between each box.  Loge boxes could be located indoors or outdoors and under cover. Each loge box may be equipped with a counter, refrigerator and flat screen television monitor and would come with access to a climate-controlled club lounge located directly behind the seating area with views of the field. The climate-controlled club lounge could include access to upscale food and beverages, alcoholic and non-alcoholic beverages available for purchase, private restrooms, a private stadium entrance, casual seating areas, and TV monitors, among other amenities.
The purchase of a new South End Zone loge box may require a multi-year commitment, and would require an annual contribution to the Tiger Scholarship Fund, of which a significant portion may be tax deductible as a charitable contribution. The University may allow multiple parties to share a loge box, if desired.
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Q37 How would you describe your interest in leasing a new loge box in a renovated South End Zone?
Q38 New loge boxes in a renovated South End Zone may be available for commitments of 3, 5 or 7 years and would require an annual contribution to the Tiger Scholarship Fund, of which a significant portion may be tax deductible as a charitable contribution.  How likely is it that you would lease a 4-seat loge box if the annual donation were $10,000 ($2,500 per seat), excluding the cost of season tickets?
Q39 What if the annual required loge box donation was $8,500 per 4-seat box (or $2,125 per seat), excluding the cost of season tickets?
Q40 What if the annual required loge box donation was $7,000 per 4-seat box (or $1,750 per seat), excluding the cost of season tickets?
Q41 Recognizing the price of a loge box would be commensurate with its seating capacity what would the optimal loge box seating capacity be for you?
Q42 Would you prefer to share the cost of a loge box with other parties?
Q43 How many loge seats would you prefer to purchase in a shared box?
Q44 New loge boxes could be located at the top of a renovated South End Zone or at field level, each offering a unique view of the field. What would be your preferred loge box location?

Q45 The interior of the club space could be designed in a variety of ways. Please indicate your preferred club lounge design:

Q46 To help offset stadium construction costs, some universities have required a one-time capital gift (tax deductible) in addition to the annual premium seating lease payment.  The one-time capital gift would be payable over five years and would secure your loge box location as long as you continue to renew the box and pay the annual donation requirement.  If a one-time capital seat gift for a 4-seat loge box was $30,000 (payable over 5 years), how would this impact your decision to lease a loge box?

Q47 If the one-time capital seat gift for a 4-seat loge box was $15,000 (payable over 5 years), how would this impact your decision to lease a loge box?

LUXURY SUITES
Renovations to the South End Zone of Memorial Stadium could include new luxury suites with outdoor seating for approximately 16 people with immediate access to a private upscale, climate-controlled area. Amenities could include preferred parking, access to an exclusive club lounge, in-suite catering, climate-controlled lounge, kitchenette with granite countertops, restrooms accessible only to suite patrons, and flat screen TVs and other amenities. The purchase of a new South End Zone luxury suite may require a multi-year commitment, and would require an annual contribution to the Tiger Scholarship Fund, of which a significant portion may be tax deductible as a charitable contribution. Also, suites may be shared with up to four other parties if desired, to share the cost and seat inventory.
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Q48 How would you describe your interest in leasing a new luxury suite in a renovated South End Zone?
Q49 New luxury suites located in a renovated South End Zone may be available for commitments of 3, 5 or 7 years and would require an annual contribution to the Tiger Scholarship Fund, of which a significant portion may be tax deductible as a charitable contribution.  How likely is it that you would lease a 16-seat suite if the annual donation were approximately $40,000 ($2,500 per seat), excluding the cost of season tickets?
Q50 What if the annual required suite donation was $32,000 per suite (or $2,000 per seat), excluding the cost of season tickets?
Q51 What if the annual required suite donation was $24,000 per suite (or $1,500 per seat), excluding the cost of season tickets?
Q52 Recognizing the price of a suite could be commensurate with its seating capacity and your desired suite sharing preference, what would be your optimal suite seating capacity?
Q53 Would you prefer to share the cost and use of a luxury suite with other parties?
Q54 How many seats would you prefer to lease in a shared suite?
 
Q55 Would you prefer the stadium suite seats be located inside behind operable glass or outside the climate-controlled suite lounge? Either option would also provide indoor seating on couches and/or bar stools at a countertop ledge.

Q56 New luxury suites could be located at the top of a renovated South End Zone or at field level, each offering a different view of the field. What would be your preferred luxury suite location?

Q57 To help offset stadium construction costs, some universities have required a one-time capital gift (tax deductible) in addition to the annual premium seating lease payment.  The one-time capital gift would be payable over five years and would secure your suite location as long as you continue to renew the suite and pay the annual donation requirement.  If a one-time capital seat gift for a 16-person suite were $100,000 (payable over 5 years), how would this impact your decision to lease a suite?

Q58 If the one-time capital seat gift for a 16-person suite was $50,000 (payable over 5 years), how would this impact your decision to lease a suite?
It is possible that renovations to the South End Zone of Memorial Stadium could include a limited number of suites sold on a game-by-game basis. Single-game suites could offer seating for approximately 16 people with access to a covered patio located directly behind the seating area. Amenities associated with the purchase of a single-game suite could include game tickets, preferred parking passes, the ability to purchase additional standing room-only passes, all-inclusive food and non-alcoholic beverage packages, the ability to purchase alcohol, an in-suite attendant, and other such benefits.
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Q59 How would you characterize your (your company’s) interest in purchasing a single-game suite?
Q60 How likely is it that you would purchase a 16-seat suite if the cost were $4,000 per game ($250 per person) and included game tickets, parking passes, an all-inclusive food and non-alcoholic beverage package, and the ability to purchase alcohol?
Q61 What if the cost was $3,200 per game ($200 per person) and included game tickets, parking passes, an all-inclusive food and non-alcoholic beverage package, and the ability to purchase alcohol?
Q62 What if the cost was $2,400 per game ($150 per person) and included game tickets, parking passes, an all-inclusive food and non-alcoholic beverage package, and the ability to purchase alcohol?
Q63 Recognizing the price of a single-game suite could be commensurate with its seating capacity, what would be your optimal suite seating capacity?
Q64 For how many game per year would you be interested in purchasing a single-game suite in a renovated South End Zone?
 

FIELD LEVEL CLUB MEMBERSHIPS
Renovations to the South End Zone of Memorial Stadium could include a limited number of memberships to a private club located at field level. Field level club memberships could be available to all individuals who purchase Mizzou football season tickets anywhere in the stadium, and would provide access to a lounge with views of the field, access to upgraded food and beverage, and alcoholic and non-alcoholic beverages available for purchase inside the lounge area. It is possible that members could have a view of the players as they enter/exit the field through the club lounge. Patrons would have access to the club before the game, throughout the game, and following the conclusion of the game. The cost of a field level club membership would include an annual contribution to the Tiger Scholarship Fund, of which a significant portion may be tax deductible as a charitable contribution.
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Q65 How would you characterize your interest in new field level club memberships in a renovated South End Zone?
Q66 Field level club memberships may be available for commitments of 3, 5 or 7 years and would require an annual contribution to the Tiger Scholarship Fund, of which a significant portion may be tax deductible as a charitable contribution. How likely is it that you would purchase a field level club lounge membership in a renovated South End Zone at an annual donation of $750 per person, excluding the required per seat donation and cost of season tickets?
Q67 What if the annual required membership was $550 per person, excluding the required per seat donation and cost of season tickets?
Q68 What if annual required seat membership was $350 per person, excluding the required per seat donation and cost of season tickets?
Q69 If you made the decision to purchase field level club memberships, how many would you likely purchase?
 
Q70 The interior of the club space could be designed in a variety of ways. Please indicate your preferred club lounge design:

LEASE TERMS
Q71 Premium seating suite leases may be offered for 3, 5 or 7 year terms, payable annually.  A common incentive for signing a longer lease is a lower annual price increase for seating. For example: the price of a 3-year lease could increase 7% annually over the term of the lease, a 5-year lease could increase 5% percent annually, and a 7-year lease could increase 3% annually over the term of the lease. Recognizing that lower annual price increases would be associated with longer lease terms, which lease term would you likely choose?
Q72 Would you pay your premium seat lease upfront if it allowed you to avoid the annual price increases?

SEAT PURCHASE INTENT - RENOVATED SOUTH END ZONE
Q73 Among the potential seating options that may be available in a renovated South End Zone in the future, please indicate the single seating option you would most likely purchase.
Q74 In some limited cases, some fans prefer to purchase multiple seating areas.  Do you intend to purchase tickets to more than one seating area in a renovated South End Zone?  
Q75 Please indicate which additional seating area you would purchase.
Q76 If a one-time capital gift (payable over 5 years) was required in addition to the annual cost of your premium seats in order to help offset stadium improvement costs, would you still purchase your preferred premium seating area or would you change your seat purchase to a different area?
Q77 Assuming a one-time capital gift (payable over 5 years) was required in addition to the annual cost for premium seats (i.e. club seats, loge box or suite), please indicate the seating option you would change to.
Q78 Would your purchase of seats in a renovated South End Zone be primarily for personal use, corporate use or both?

PREMIUM SEAT AMENITIES
Q79 New premium seating in a renovated South End Zone could include a variety of amenities available only to premium patrons. On a scale of 1 to 7 with “1” being “Not Important” and “7” being “Very Important”, how would you rate the importance of the following premium seating amenities in a renovated South End Zone?
  1 - Not Important   2   3   4   5   6   7 - Very Important  
  Wider, Padded Seating              
  More Legroom              
  Access to Club Lounge              
  Pre-Game Field Access              
  Access to Exclusive Team Functions              
  In-Seat Wait Service              
  Preferred Parking              
  Private Restrooms              
  Private Stadium Entrance              
  Upgraded Food and Beverage Options              
  All-Inclusive Food & Non-Alcoholic Beverages              
  Ability to Purchase Alcohol              

FOOD & BEVERAGE
Q80 New premium seating areas would offer upgraded food and beverage options over standard game day concessions.  Several options could be offered in regards to premium food and beverage service, including allowing patrons to purchase food and beverage items a-la-carte (pay as you go), or including unlimited food and non-alcoholic beverages in the price of the premium seat (at an additional cost of between $20 and $30 per game).  Please indicate your preferred premium food and beverage service option?
Q81 If the University included the cost of unlimited food and non-alcoholic beverages in the price of a premium seat (at an additional cost of $20 to $30 per game), how would that impact your decision to lease new premium seating in a renovated South End Zone?

ATHLETIC DONATION IMPACT
Q82 In reference to the amount you would be willing to donate to qualify for premium seating in a renovated South End Zone, would this donation likely be in addition to your current Tiger Scholarship Fund contribution, replace your current Tiger Scholarship Fund contribution level, or would your contribution to the Tiger Scholarship Fund remain about the same?
Q83 Mizzou currently ranks 13th out of 14 in the SEC in terms of annual donations. Would you be willing to “Tiger Up” by increasing your contribution to the next giving level? First time supporters would be asked to consider joining the Tiger Scholarship Foundation at the Black & Gold Club level ($250 per year) and renewing members could make the commitment to step up their contribution to the next level.

NON-ATHLETIC DONATION IMPACT
Q84 Have you made non-athletic donations to Mizzou in the past?
Q85 How would any future donations you may make towards seating in a renovated South End Zone impact your decision to make future non-athletic donations to Mizzou?

TAILGATING
Q86 Do you tailgate as part of your gameday experience at Memorial Stadium?
Q87 Why do you not tailgate, or tailgate more often? Select all that apply.
 
Q88 If a dedicated, premier tailgating zone were developed immediately adjacent to Memorial Stadium that provide a reserved and numbered tailgating and parking spot, public restroom facilities, professionally landscaped areas, electrical outlets, play areas for kids and other amenities, how would you describe your interest in making a donation to the Tiger Scholarship Fund to reserve a premier tailgating spot on a seasonal basis?

Q89 Would you be willing to make an annual tax-deductible donation of $10,000 to reserve your premier tailgating spot for the season?
Q90 Would you be willing to make an annual tax-deductible donation of $7,500 to reserve your premier tailgating spot for the season?
Q91 Would you be willing to make an annual tax-deductible donation of $5,000 to reserve your premier tailgating spot for the season?
Q92 Would you prefer to bring your own supplies for tailgating or would you prefer a turnkey tailgating spot that would come equipped with a tent, table, chairs, pre-selected food and beverage supplies, etc. for a an additional price?

DEMOGRAPHICS
Q93
Q94 What is your age?
Q95 There are many ways that donors can support Mizzou Athletics, including a planned gift in your will or living trust. One of the most common planned gifts is a charitable bequest, which offers many benefits, including but not limited to, the flexibility to adjust the level of your gift as your financial circumstances change, the versatility to structure the nature and amount of the gift to your personal specifications, and receive an estate tax charitable deduction for the gift’s full value. How would you characterize your feelings about making a charitable bequest to Mizzou Athletics?
Q96 What is your approximate annual household income?

ADDITIONAL INFORMATION ABOUT SEATING
Q97 Do you know your Tiger Scholarship Fund account number? This information will be used to credit your TSF account 10 priority points, equivalent to a $1,000 donation, for completing this survey.
Please enter your Tiger Scholarship Fun account number and contact information below in order to receive your 10 TSF priority points, equivalent to a $1,000 donation, for completing this survey.
Q98
Q99
Q100
Q101
Q102
Q103

Thank you for your participation!

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