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Minnesota United FC SURVEY |
Q1 |
Have you already received a survey related to a new soccer-specific stadium for Minnesota United FC located in St. Paul? |
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Q2 |
Are you answering this survey on behalf of yourself/family, your business, or both? |
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Q3 |
Have you ever attended a Minnesota United FC (NASL) home match at the National Sports Center in Blaine? |
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Q4 |
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Q5 |
In 2013, Minnesota United FC played five (5) games at the Metrodome. Did you attend any Minnesota United FC match at the Metrodome? |
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Q6 |
How many Minnesota United FC games did you attend at the Metrodome? |
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Q7 |
How would you characterize your current ticket purchase status with Minnesota United FC? Please select all that apply. |
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Q8 |
Why do you not currently purchase tickets for Minnesota United FC? Select all that apply |
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Q9 |
Are you aware that Minnesota United FC may begin play in Major League Soccer (MLS) for the 2017 season? |
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Q10 |
How would you characterize your attitude towards Minnesota United FC beginning play in MLS for the 2017 season? |
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Q11 |
Are you aware of Minnesota United FC’s efforts to construct a new soccer-specific stadium at the Snelling-Midway site in Saint Paul which is anticipated to open in 2018? |
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Q12 |
How would you characterize your attitude towards Minnesota United FC’s efforts to construct a new soccer-specific stadium at the Snelling-Midway site in Saint Paul? |
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A new soccer-specific stadium in Saint Paul could offer a variety of seating options, including a number of premium seating areas such as club seats, loge boxes and luxury suites, among others. Premium seating will be located in the best areas of the stadium, offering the best views to the pitch, and include amenities such as access to a climate-controlled club lounge with upscale food and beverage options, private restrooms, and casual seating areas, private stadium entrance, preferred parking, and other such amenities. |
Q13 |
How would you characterize your interest in purchasing premium seating for Minnesota United FC matches in a new soccer-specific stadium located in Saint Paul? |
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Q14 |
On a scale of 1 to 7, with “1” being “Not Important” and “7” being “Very Important”, please indicate the importance of the following stadium amenities in your (your company’s) decision to purchase tickets at a new soccer-specific stadium located in Saint Paul. |
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1 - Not Important |
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6 |
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7 - Very Important |
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Stadium accessibility to public transit |
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Stadium accessibility to freeways |
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Parking in close proximity |
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Local and craft brewery beverage options |
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Mobile food and beverage ordering with in-seat delivery |
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Food options from local restaurants |
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Credit card-only concession lines |
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Mobile phone enabled payment at concession stands |
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In-stadium bar accessible to all fans |
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Family restrooms / baby changing areas |
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Shaded seating areas |
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Dedicated club supporter seating area |
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Dedicated club supporter lounge area |
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Children's play areas / child care facilities |
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In-stadium Wi-Fi network |
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Cellular phone charging stations |
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Ability to access instant replays/statistics from smart phone |
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Mobile phone enabled entry into the stadium (mobile ticketing) |
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In-stadium digital advertising |
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Post-game entertainment (i.e. concerts, fireworks, etc.) |
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On-site team store |
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Tailgating or pre-match party area |
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Pre-match fan zones located outside the stadium |
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Space to host conferences, meetings and other events on non-matchdays |
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CLUB SEATING LOCATION PREFERENCE |
Club seats could be located in a variety of areas in a new soccer-specific stadium located in Saint Paul as shown in the map below. |
The following table provides an overview of the six (6) potential club seat concepts and four (4) potential club lounges. |
Q15 |
The previous table provides possible Club Seating locations in a new soccer-specific stadium located in Saint Paul. Please indicate which Club Seat areas you would consider purchasing for Minnesota United FC home matches in a new stadium, understanding that the most prime locations would be more expensive. Please select all that apply. |
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A new soccer-specific stadium in Saint Paul could include Premier Seats located in the lower level on the east side. Features and amenities associated with East Premier Seats could include: |
· Wider, padded seats with more legroom · Access to an enhanced concourse space · Enhanced concession options available for purchase · Private restrooms inside the club room · Tickets to all Minnesota United FC regular season home MLS matches · First right to purchase tickets to all other events hosted at the stadium |
Q16 |
How would you describe your (your company’s) interest in purchasing East Premier Seats at a new soccer-specific stadium located in Saint Paul if the annual price was $2,250 per seat ($132 per game) and included tickets to all Minnesota United FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium? |
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Q17 |
What if the annual price was $1,750 per seat ($103 per game)? |
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Q18 |
What if the annual price was $1,250 per seat ($74 per game)? |
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Q19 |
If you (your company) decided to purchase East Premier Seats, how many would you (your company) likely purchase? |
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Q20 |
Would you (your company) prefer to share the full season East Premier Seat ticket package with another group or utilize the seats on your own over the entire Minnesota United FC season? |
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Q21 |
With how many other parties would you share a full season ticket package? |
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LOWER LEVEL WEST SIDELINE CLUB SEATS |
A new soccer-specific stadium in Saint Paul could include club seats located on the west of the lower level. Features and amenities associated with Lower Level West Sideline Club Seats could include: |
· Wider, padded seats with more legroom · Access to a climate-controlled club lounge located at the top of the concourse · All-inclusive food and beverage (includes beer, wine and non-alcoholic beverages with liquor available for purchase) · Private restrooms inside the club lounge · Tickets to all Minnesota United FC regular season home MLS matches · First right to purchase tickets to all other events hosted at the stadium |
Q22 |
How would you describe your (your company’s) interest in purchasing Lower Level West Sideline Club Seats at a new soccer-specific stadium located in Saint Paul if the annual price was $2,750 per seat ($162 per game) and included tickets to all Minnesota United FC regular season home MLS matches, all-inclusive upscale food and beverage, and first right to purchase tickets to all other events hosted at the stadium? |
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Q23 |
What if the annual price was $2,250 per seat ($132 per game)? |
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Q24 |
What if the annual price was $1,750 per seat ($103 per game)? |
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Q25 |
If you (your company) decided to purchase Lower Level West Sideline Club Seats, how many would you (your company) likely purchase? |
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Q26 |
Would you (your company) prefer to share the full season Lower Level West Sideline Club Seat ticket package with another group or utilize the seats on your own over the entire Minnesota United FC MLS season? |
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Q27 |
With how many other parties would you share a full season ticket package? |
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WEST SIDE CENTERLINE CLUB SEATS |
A new soccer-specific stadium located in Saint Paul could include club seats located in the lower half of the lower seating level on the west side of the stadium at the centerline. Features and amenities associated with West Side Centerline Club Seats could include: |
· Wider, padded seat with more legroom · Access to climate-controlled club lounge located at field level · Ability to watch players enter and exit the field, as well as live post-match player and manager press conferences · All-inclusive, food and beverage (includes beer, wine and non-alcoholic beverages with liquor available for purchase) · Private restrooms and casual seating areas · Tickets to all Minnesota United FC regular season home MLS matches · First right to purchase tickets to all other events hosted at the stadium |
Q28 |
How would you describe your (your company’s) interest in purchasing West Side Centerline Club Seats at a new soccer-specific stadium located in Saint Paul if the annual price was $3,250 per seat ($191 per game) and included tickets to all Minnesota United FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium? |
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Q29 |
What if the annual price was $2,750 per seat ($162 per game)? |
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Q30 |
What if the annual price was $2,250 per seat ($132 per game)? |
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Q31 |
If you (your company) decided to purchase West Side Centerline Club Seats, how many would you (your company) likely purchase? |
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Q32 |
Would you (your company) prefer to share the full season West Side Centerline Club Seat ticket package with another group or utilize the seats on your own over the entire Minnesota United FC MLS season? |
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Q33 |
With how many other parties would you share a full season West Side Centerline Club Seats ticket package? |
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A new soccer-specific stadium located in Saint Paul could include club seats located at field level on the west side. Features and amenities associated with Field Level Club Seats could include: |
· Wider, padded seats with more legroom · Access to a climate-controlled club lounge at field level · Ability to watch players enter and exit the field, as well as live post-match player and manager press conferences · All-inclusive, food and beverage (includes beer, wine and non-alcoholic beverages with liquor available for purchase) · Private restrooms and casual seating areas · Tickets to all Minnesota United FC regular season home MLS matches · First right to purchase tickets to all other events hosted at the stadium |
Q34 |
How would you describe your (your company’s) interest in purchasing Field Level Club Seats at a new soccer-specific stadium located in Saint Paul if the annual price was $3,750 per seat ($221 per game) and included tickets to all Minnesota United FC regular season home MLS matches, all-inclusive food and beverages, and first right to purchase tickets to all other events hosted at the stadium? |
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Q35 |
What if the annual price was $3,250 per seat ($191 per game)? |
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Q36 |
What if the annual price was $2,750 per seat ($162 per game)? |
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Q37 |
If you (your company) decided to purchase Field Level Club Seats, how many would you (your company) likely purchase? |
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Q38 |
Would you (your company) prefer to share the full season Field Level Club Seat ticket package with another group or utilize the seats on your own over the entire Minnesota United FC MLS season? |
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Q39 |
With how many other parties would you share a full season Field Level Club Seat ticket package? |
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A new soccer-specific stadium located in Saint Paul could include Player Box Seats located in the lower level on the centerline, adjacent to the player box. Features and amenities associated with Player Box Seats could include: |
· Limited number of seats located directly next to the player benches · Wider, padded seat with more legroom · Access to field level club lounge · Ability to watch players enter and exit the field, as well as live post-match player and manager press conferences · All-inclusive food and beverage (includes beer, wine and non-alcoholic beverages with liquor available for purchase) · Private restrooms · Tickets to all Minnesota United FC regular season home MLS matches · First right to purchase tickets to all other events hosted at the stadium |
Q40 |
How would you describe your (your company’s) interest in purchasing Player Box Seats at a new soccer-specific stadium located in Saint Paul if the annual price was $4,250 per seat ($250 per game) and included tickets to all Minnesota United FC regular season home MLS matches, all-inclusive food and beverages, and first right to purchase tickets to all other events hosted at the stadium? |
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Q41 |
What if the annual price was $3,750 per seat ($221 per game)? |
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Q42 |
What if the annual price was $3,250 per seat ($191 per game)? |
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Q43 |
If you (your company) decided to purchase Player Box Seats, how many would you (your company) likely purchase? |
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Q44 |
Would you (your company) prefer to share the full season Player Box Seat ticket package with another group or utilize the seats on your own over the entire Minnesota United FC MLS season? |
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Q45 |
With how many other parties would you share a full season Player Box Seat ticket package? |
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A new soccer-specific stadium located in Saint Paul could include a limited number of Director’s Box Seats located at the top of the lower level. Features and amenities associated with Director’s Box Seats could include: |
· Best view to the on-field action · Most comfortable seats in the stadium · Exclusive opportunity to mingle and socialize with club ownership, club executives and other VIP match attendees · Access to an ultra-exclusive club lounge with luxurious décor and finishes · All-inclusive, high-end dining experience (includes beer, wine, liquor and non-alcoholic beverages) · Private restrooms · Private stadium entrance · VIP parking · Tickets to all Minnesota United FC regular season home MLS matches · First right to purchase tickets to all other events hosted at the stadium |
Q46 |
How would you describe your (your company’s) interest in purchasing Director’s Box Seats at a new soccer-specific stadium located in Saint Paul if the annual price was $5,500 per seat ($324 per game) and included tickets to all Minnesota United FC regular season home MLS matches, all-inclusive food and beverages, and first right to purchase tickets to all other events hosted at the stadium? |
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Q47 |
What if the annual price was $5,000 per seat ($294 per game)? |
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Q48 |
What if the annual price was $4,500 per seat ($265 per game)? |
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Q49 |
If you (your company) decided to purchase Director’s Box Seats, how many would you (your company) likely purchase? |
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Q50 |
Would you (your company) prefer to share the full season Director’s Box Seat ticket package with another group or utilize the seats on your own over the entire Minnesota United FC MLS season? |
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Q51 |
With how many other parties would you share a full season Director’s Box Seat ticket package? |
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Loge boxes and suites would be available in addition to club seating offering some of the best sightlines to the field. Loge boxes and suites could provide seating for between 4 and 16 people, and include a variety of amenities such as access to upscale food and beverages, a private stadium entrance, space for private dining and entertaining, VIP parking, and other amenities.
The following hypothetical seating map below shows where various loge boxes and suites could be located throughout the new soccer-specific stadium in Saint Paul. |
Q52 |
How would you describe your interest in purchasing a loge box or suite at a new soccer-specific stadium in Saint Paul? |
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A new soccer-specific stadium located in Saint Paul could include loge boxes located along the sideline with prime views of the field. Loge boxes are open-air boxes (similar to an opera box) that seat four (4) to eight (8) people and feature comfortable chairs on casters. Each loge box may be equipped with a drink rail and flat screen televisions, and include in-box wait service, VIP parking, a private stadium entrance, and access to a private club lounge located directly behind the seating area. The private club lounge could provide patrons with access to upscale food and beverage options, private restrooms, and casual seating areas, among other amenities. The purchase of a loge box would include tickets to all Minnesota United FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium. |
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Q53 |
How would you describe your (your company’s) interest in purchasing a 4-seat sideline loge box at a new soccer-specific stadium located in Saint Paul? |
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Q54 |
How would you describe your (your company’s) interest in purchasing a 4-seat sideline loge box at a new soccer-specific stadium located in Saint Paul if the annual price was $20,000 ($294 per seat, per game) and included tickets to all Minnesota United FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium? |
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Q55 |
What if the annual price was $17,500 per 4-seat box ($257 per seat, per game)? |
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Q56 |
What if the annual price was $15,000 per 4-seat box ($221 per seat, per game)? |
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Q57 |
Recognizing the price of a loge box could be commensurate with its seating capacity, what would be your (your company’s) optimal loge box capacity? |
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Q58 |
Would you (your company) prefer to share the cost of a loge box with another group or utilize the box on your own over the entire Minnesota United FC MLS season? |
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Q59 |
How many seats would you (your company) prefer to purchase in a shared box? |
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A new soccer-specific stadium located in Saint Paul could include loge boxes located in the corners of the east side of the stadium. Loge boxes are open-air boxes (similar to an opera box) that seat four (4) to eight (8) people and feature comfortable chairs on casters. Each loge box may be equipped with a drink rail and flat screen televisions, and include in-box wait service, VIP parking, a private stadium entrance, and access to a private club lounge located directly behind the seating area. The private club lounge could provide patrons with access to upscale food and beverage options, private restrooms, and casual seating areas, among other amenities. The purchase of a loge box would include tickets to all Minnesota United FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium. |
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Q60 |
How would you describe your (your company’s) interest in purchasing a 4-seat corner loge box at a new soccer-specific stadium located in Saint Paul? |
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Q61 |
How would you describe your (your company’s) interest in purchasing a 4-seat corner loge box at a new soccer-specific stadium located in Saint Paul if the annual price was $17,500 ($257 per seat, per game) and included tickets to all Minnesota United FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium? |
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Q62 |
What if the annual price was $15,000 per 4-seat box ($221 per seat, per game)? |
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Q63 |
What if the annual price was $12,500 per 4-seat box ($184 per seat, per game)? |
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Q64 |
Recognizing the price of a loge box could be commensurate with its seating capacity, what would be your (your company’s) optimal loge box capacity? |
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Q65 |
Would you (your company) prefer to share the cost of a loge box with another group or utilize the box on your own over the entire Minnesota United FC MLS season? |
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Q66 |
How many seats would you (your company) prefer to purchase in a shared box? |
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A new soccer-specific stadium in Saint Paul could include a hybrid luxury suite product located along the east sideline directly above the lower seating level. The suite club would offer patrons a small private lounge with seating for approximately 10 people and access to a larger, communal club lounge space where suite holders could dine, mingle and socialize with other members. Amenities associated with a membership to the Suite Club could also include all-inclusive food and beverages, private restrooms, casual seating areas, flat-screen TVs, and other such benefits. The purchase of a Suite Club membership would include 10 tickets to all Minnesota United FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium. |
Q67 |
How would you describe your (your company’s) interest in purchasing a 10-seat Suite Club area at a new soccer-specific stadium located in Saint Paul? |
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Q68 |
How would you describe your (your company’s) interest in purchasing a 10-seat Suite Club at a new soccer-specific stadium located in Saint Paul if the annual price was $60,000 and included tickets to all Minnesota United FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium? |
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Q69 |
What if the annual price was $50,000 per 10-seat suite? |
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Q70 |
What if the annual price was $40,000 per 10-seat suite? |
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Q71 |
Would you (your company) prefer to share the cost of a Suite Club with another group or utilize the suite on your own over the entire Minnesota United FC season? |
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Q72 |
How many seats would you (your company) prefer to purchase in a shared Suite Club? |
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A new soccer-specific stadium located in Saint Paul could include Concourse Suites in the lower seating level atop the concourse opposite the player benches. Concourse Suites would seat 12 people in seats which would be wider and more comfortable than standard-sized stadium seats, and would offer a communal space behind the seats with casual seating areas and tables. Concourse Suites would have all-inclusive food and beverages (including beer, wine and non-alcoholic beverages) and private restrooms in-suite. The purchase of Concourse Suites would include tickets to all Minnesota United regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium. |
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Q73 |
How would you describe your (your company’s) interest in purchasing a 12-seat Concourse Suite at a new soccer-specific stadium located in Saint Paul if the annual price was $70,000 and included tickets to all Minnesota United FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium? |
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Q74 |
How would you describe your (your company’s) interest in purchasing a 12-seat Concourse Suite at a new soccer-specific stadium located in Saint Paul if the annual price was $70,000 and included tickets to all Minnesota United FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium? |
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Q75 |
What if the annual price was $60,000 per 12-seat suite? |
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Q76 |
What if the annual price was $50,000 per 12-seat suite? |
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Q77 |
Would you (your company) prefer to share the cost of a Concourse Suite with another group or utilize the suite on your own over the entire Minnesota United FC MLS season? |
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Q78 |
How many seats would you (your company) prefer to purchase in a shared suite? |
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A new soccer-specific stadium located in Saint Paul could also include suites located along either sideline directly above the lower seating level. Suites could provide seating for approximately 16 people, with 12 seats in the bowl and four (4) seats at a drink rail. Additional amenities associated with the purchase of a suite could include a private lounge area, VIP parking, a private stadium entrance, in-suite catering, access to upscale food and beverage options, an in-suite attendant, multiple flat screen televisions, in-suite refrigerator, and access to a communal club lounge with private restrooms and casual seating areas, among other amenities. The purchase of a suite would include tickets to all Minnesota United FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium. |
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Q79 |
How would you describe your (your company’s) interest in purchasing a 16-seat Luxury Suite at a new soccer-specific stadium located in Saint Paul if the annual price was $75,000 ($368 per seat, per game) and included tickets to all Minnesota United FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium? |
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Q80 |
How would you describe your (your company’s) interest in purchasing a 16-seat Luxury Suite at a new soccer-specific stadium located in Saint Paul if the annual price was $75,000 ($368 per seat, per game) and included tickets to all Minnesota United FC regular season home MLS matches and first right to purchase tickets to all other events hosted at the stadium? |
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Q81 |
What if the annual price was $75,000 per 16-seat suite ($276 per seat, per game)? |
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Q82 |
What if the annual price was $70,000 per 16-seat suite ($257 per seat, per game)? |
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Q83 |
Recognizing the price of a luxury suite could be commensurate with its seating capacity, what would be your (your company’s) optimal suite capacity? |
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Q84 |
Would you (your company) prefer to share the cost of a luxury suite with another group or utilize the suite on your own over the entire Minnesota United FC MLS season? |
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Q85 |
How many seats would you (your company) prefer to purchase in a shared suite? |
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Q86 |
Would you prefer to utilize a communal suite holders lounge with access to food and beverage or in-suite catering? |
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Q87 |
Premium seating at a new soccer-specific stadium in Saint Paul could be available on a variety of multi-year terms. A common incentive for signing a longer term lease is a lower or no annual price increase. Lease agreements for new premium seats at a new soccer-specific stadium in Saint Paul could be offered in 3, 5 or 10 year terms, payable annually. Recognizing that lower annual price increases would be associated with longer lease terms, which multi-year commitment would you likely choose? |
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Q88 |
Among all of the premium seating options that may be available in a new soccer-specific stadium located in Saint Paul, please choose the single option you (your company) would most likely purchase. |
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Q89 |
Some fans prefer to purchase multiple seating areas within the stadium. Do you intend to purchase more than one premium seating option in a new soccer-specific stadium located in Saint Paul? |
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Q90 |
Please indicate the additional seating option you (your company) would purchase. |
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Q91 |
A new soccer-specific stadium will also include general seating options such as full season tickets, partial season tickets, and single match tickets, among others. How would you characterize your interest in purchasing general seating at the new stadium? |
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Q92 |
Please indicate which potential general seat ticket options you would be interested in purchasing at a new soccer-specific stadium in Saint Paul. Select all that apply. |
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IMPORTANCE OF PREMIUM AMENITIES |
Q94 |
A new soccer-specific stadium could host a variety of other events, including concerts, motorsports, other sporting events, etc. Would you have interest in attending other events at a new soccer-specific stadium located in Saint Paul? |
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Q95 |
How would you rate your level of interest in attending the following events at a new soccer-specific stadium located in Saint Paul on a scale of 1 to 7, with “1” being “Not Interested” and “7” being “Very Interested”? |
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1 - Not Interested |
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7 - Very Interested |
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United States Men's National Team matches |
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United States Women's National Team matches |
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International National Team friendly matches |
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Concerts |
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Motorsports (i.e. Monster Truck Rally, Motocross, etc.) |
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Family Shows |
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Religious events |
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Collegiate sporting events (i.e. football, soccer, etc.) |
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High school sporting events (i.e. football, soccer, etc.) |
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TICKET PURCHASE UTILIZATION |
Q96 |
Would your purchase of tickets at a new soccer-specific stadium located in Saint Paul be primarily for personal use, corporate use, or both? |
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Q97 |
What are your company’s approximate total annual sales at your individual location? |
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Q98 |
Do you (your company) currently purchase season tickets for any professional sports team(s) in the Minneapolis-Saint Paul area? |
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Q99 |
For which team(s) do you (your company) purchase general season tickets? Please select all that apply. |
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Q100 |
Do you (your company) currently purchase Club Seats for any professional sports team(s) in the Minneapolis-Saint Paul area? |
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Q101 |
For which team(s) do you (your company) purchase club seats? Please select all that apply. |
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Q102 |
Do you (your company) currently lease Private Suites for any professional sports team(s) in the Minneapolis-Saint Paul area? |
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Q103 |
For which team(s) do you (your company) purchase a private suite? Please select all that apply. |
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SOCCER ORGANIZATION PARTICIPATION |
Q104 |
Is anyone in your household currently involved with an amateur soccer league or organization? |
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Q105 |
How would you describe your current involvement with an amateur soccer league or organization? Select all that apply |
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Q106 |
Which youth soccer organization are you (your children) currently affiliated with? |
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Q108 |
What is your gender? |
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Q109 |
What race/ethnicity best describes you? Select all that apply |
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Q111 |
What is your annual household income? |
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Q112 |
What is the highest degree or level of school you have completed? |
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ADDITIONAL RESEARCH PARTICIPATION |
Q113 |
Minnesota United FC may conduct a series of focus group sessions in order to gain additional insights regarding seating options, pricing and potential amenities offered in a new soccer-specific stadium located in Saint Paul. Would you be interested in attending a focus group session? |
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Please provide your contact information below in order to be contacted to participate in a focus group session. |
Q120 |
Would you like to be contacted regarding various seating options that you showed interest in? |
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Q127 |
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Thank you for your participation We truly value your opinions and feedback.
Please select 'Submit'. |
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