LOS ANGELES FOOTBALL CLUB SURVEY

Q1	Are you answering this survey on behalf of yourself/family, your business, or both?
	Myself/family
	Business
	Both

Q2	How would you characterize your interest in soccer?
	Avid fan
	Casual fan
	Not a fan

Q3	Do you currently watch soccer on television or through the Internet?
	Yes
	No

Q4	Which soccer league(s) or events do you currently watch on television or through the Internet? Select all that apply
	Major League Soccer (MLS)
	North American Soccer League (NASL)
	USL Pro Soccer
	FIFA World Cup
	UEFA Champions League
	UEFA European Championships
	English Premier League
	Liga MX (Mexico)
	Serie A (Italy)
	Bundesliga (Germany)
	La Liga (Spain)
	Ligue 1 (France)
	National Collegiate Athletic Association (NCAA)
	Other

	You indicated 'Other', please specify:

Q5	Which country will you cheer for in the 2018 World Cup?
		Please specify which country:

Q6	Is anyone in your household currently involved with an amateur soccer league or organization?
	Yes
	No

Q7	How would you describe their current involvement with an amateur soccer league or organization? Select all that apply
	Participate in an adult recreational soccer league
	Parent of a child that participates in a youth soccer league
	Parent of a child that participates in high school or collegiate soccer
	Coach of a youth soccer club
	Coach of a high school or collegiate soccer club
	Other

	You indicated 'Other', please specify:

Q8	Which youth soccer organization are you (your children) currently affiliated with? Select all that apply.
	American Youth Soccer Organization (AYSO)
	U.S. Youth Soccer
	Other

	You indicated 'Other', please specify:

Q9	How would you characterize your interest in Major League Soccer (MLS)?
	Avid fan
	Casual fan
	Not a fan

Q10	Have you attended a MLS match in Southern California in the past?
	Yes
	No

Q11	For which current or past Southern California-area MLS club(s) have you attended a home match in the past? Select all that apply
	Chivas USA
	LA Galaxy

CHIVAS USA ATTENDANCE

Q12	On average, how many Chivas USA home matches did you attend per season?
	1 to 3
	4 to 6
	7 to 10
	11 to 16
	All home matches

Q13	On average, how many tickets did you purchase for each Chivas USA home match you attended?
	None
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	You indicated 'More than Eight', please specify:

Q14	What type of ticket did you purchase for Chivas USA home matches? Select all that apply
	Occasional match tickets
	Partial season ticket package
	Full season ticket package
	Premium seat package (i.e. club seats, luxury suite)
	Do not know / not applicable

Q15	When was the last year you (your company) purchased a season/premium ticket package for Chivas USA?
	2014
	2013
	2012
	2011
	2010
	Prior to 2010

	You indicated 'Prior to 2010', please specify:

LA GALAXY ATTENDANCE

Q16	Did you purchase tickets for LA Galaxy home matches this season?
	Yes
	No

Q17	What type of ticket did you purchase for LA Galaxy home matches this season? Select all that apply
	Occasional match tickets
	Partial season ticket package
	Full season ticket package
	Premium seat package (i.e. club seats, luxury suite)
	Do not know / not applicable

Q18	On average, how many LA Galaxy home matches do you attend in a season? It should be noted that there were 21 home matches during the 2013-14 season
	1 to 3
	4 to 6
	7 to 10
	11 to 15
	16 to 20
	All home matches

Q19	On average, how many tickets do you purchase for each LA Galaxy home match you attend?
	None
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	You indicated 'More than Eight', please specify:

Q20	On average, how much did you spend per seat, per game on your occasional ticket purchase?
		Please specify:

Q21	On average, how much did you spend per seat on your partial season ticket package?
		Please specify:

Q22	On average, how much did you spend per seat on your full season ticket package?
		Please specify:

Q23	On average, how much did you spend per seat on your premium seat ticket package?
		Please specify:

LOS ANGELES FOOTBALL CLUB

Q24	Are you aware that Los Angeles Football Club (LAFC) will begin play in MLS for the 2018 season?
	Yes
	No

Q25	How would you characterize your attitude towards LAFC beginning play in MLS for the 2018 season?
	Very Positive
	Somewhat Positive
	Neutral
	Somewhat Negative
	Very Negative

Q26	Are you aware of LAFC’s efforts to construct a new soccer-specific stadium located adjacent to Exposition Park and the Los Angeles Memorial Coliseum?
	Yes
	No

Q27	How would you characterize your interest in purchasing tickets to LAFC matches?
	Definitely interested
	Likely interested
	Possibly interested
	Not interested

Q28	On a scale of 1 to 7, with “1” being “Not Important” and “7” being “Very Important”, please indicate the importance of the following stadium amenities in your (your company’s) decision to purchase tickets at a new soccer-specific stadium.
		1 - Not Important		2		3		4		5		6		7 - Very Important
	Food options from local restaurants	Food options from local restaurants 1 - Not Important		Food options from local restaurants 2		Food options from local restaurants 3		Food options from local restaurants 4		Food options from local restaurants 5		Food options from local restaurants 6		Food options from local restaurants 7 - Very Important
	Craft brewery	Craft brewery 1 - Not Important		Craft brewery 2		Craft brewery 3		Craft brewery 4		Craft brewery 5		Craft brewery 6		Craft brewery 7 - Very Important
	In-stadium restaurant	In-stadium restaurant 1 - Not Important		In-stadium restaurant 2		In-stadium restaurant 3		In-stadium restaurant 4		In-stadium restaurant 5		In-stadium restaurant 6		In-stadium restaurant 7 - Very Important
	Vegetarian / gluten-free offerings	Vegetarian / gluten-free offerings 1 - Not Important		Vegetarian / gluten-free offerings 2		Vegetarian / gluten-free offerings 3		Vegetarian / gluten-free offerings 4		Vegetarian / gluten-free offerings 5		Vegetarian / gluten-free offerings 6		Vegetarian / gluten-free offerings 7 - Very Important
	Mobile food and beverage ordering with in-seat delivery	Mobile food and beverage ordering with in-seat delivery 1 - Not Important		Mobile food and beverage ordering with in-seat delivery 2		Mobile food and beverage ordering with in-seat delivery 3		Mobile food and beverage ordering with in-seat delivery 4		Mobile food and beverage ordering with in-seat delivery 5		Mobile food and beverage ordering with in-seat delivery 6		Mobile food and beverage ordering with in-seat delivery 7 - Very Important
	Credit card-only concession lines	Credit card-only concession lines 1 - Not Important		Credit card-only concession lines 2		Credit card-only concession lines 3		Credit card-only concession lines 4		Credit card-only concession lines 5		Credit card-only concession lines 6		Credit card-only concession lines 7 - Very Important
	Family restrooms / baby changing areas	Family restrooms / baby changing areas 1 - Not Important		Family restrooms / baby changing areas 2		Family restrooms / baby changing areas 3		Family restrooms / baby changing areas 4		Family restrooms / baby changing areas 5		Family restrooms / baby changing areas 6		Family restrooms / baby changing areas 7 - Very Important
	Shaded seating areas	Shaded seating areas 1 - Not Important		Shaded seating areas 2		Shaded seating areas 3		Shaded seating areas 4		Shaded seating areas 5		Shaded seating areas 6		Shaded seating areas 7 - Very Important
	Dedicated club supporter seating area	Dedicated club supporter seating area 1 - Not Important		Dedicated club supporter seating area 2		Dedicated club supporter seating area 3		Dedicated club supporter seating area 4		Dedicated club supporter seating area 5		Dedicated club supporter seating area 6		Dedicated club supporter seating area 7 - Very Important
	Dedicated club supporter club lounge area	Dedicated club supporter club lounge area 1 - Not Important		Dedicated club supporter club lounge area 2		Dedicated club supporter club lounge area 3		Dedicated club supporter club lounge area 4		Dedicated club supporter club lounge area 5		Dedicated club supporter club lounge area 6		Dedicated club supporter club lounge area 7 - Very Important
	Standing room-only areas	Standing room-only areas 1 - Not Important		Standing room-only areas 2		Standing room-only areas 3		Standing room-only areas 4		Standing room-only areas 5		Standing room-only areas 6		Standing room-only areas 7 - Very Important
	Children's play areas / child care facilities	Children's play areas / child care facilities 1 - Not Important		Children's play areas / child care facilities 2		Children's play areas / child care facilities 3		Children's play areas / child care facilities 4		Children's play areas / child care facilities 5		Children's play areas / child care facilities 6		Children's play areas / child care facilities 7 - Very Important
	Premium seating options (i.e. club seats, loge boxes, luxury suites)	Premium seating options (i.e. club seats, loge boxes, luxury suites) 1 - Not Important		Premium seating options (i.e. club seats, loge boxes, luxury suites) 2		Premium seating options (i.e. club seats, loge boxes, luxury suites) 3		Premium seating options (i.e. club seats, loge boxes, luxury suites) 4		Premium seating options (i.e. club seats, loge boxes, luxury suites) 5		Premium seating options (i.e. club seats, loge boxes, luxury suites) 6		Premium seating options (i.e. club seats, loge boxes, luxury suites) 7 - Very Important
	In-concourse club branding (i.e. logos, photos of players, etc.)	In-concourse club branding (i.e. logos, photos of players, etc.) 1 - Not Important		In-concourse club branding (i.e. logos, photos of players, etc.) 2		In-concourse club branding (i.e. logos, photos of players, etc.) 3		In-concourse club branding (i.e. logos, photos of players, etc.) 4		In-concourse club branding (i.e. logos, photos of players, etc.) 5		In-concourse club branding (i.e. logos, photos of players, etc.) 6		In-concourse club branding (i.e. logos, photos of players, etc.) 7 - Very Important
	In-stadium water features (i.e. pools, hot tub, etc.)	In-stadium water features (i.e. pools, hot tub, etc.) 1 - Not Important		In-stadium water features (i.e. pools, hot tub, etc.) 2		In-stadium water features (i.e. pools, hot tub, etc.) 3		In-stadium water features (i.e. pools, hot tub, etc.) 4		In-stadium water features (i.e. pools, hot tub, etc.) 5		In-stadium water features (i.e. pools, hot tub, etc.) 6		In-stadium water features (i.e. pools, hot tub, etc.) 7 - Very Important
	In-stadium Wi-Fi network	In-stadium Wi-Fi network 1 - Not Important		In-stadium Wi-Fi network 2		In-stadium Wi-Fi network 3		In-stadium Wi-Fi network 4		In-stadium Wi-Fi network 5		In-stadium Wi-Fi network 6		In-stadium Wi-Fi network 7 - Very Important
	Cellular phone charging stations	Cellular phone charging stations 1 - Not Important		Cellular phone charging stations 2		Cellular phone charging stations 3		Cellular phone charging stations 4		Cellular phone charging stations 5		Cellular phone charging stations 6		Cellular phone charging stations 7 - Very Important
	Ability to access instant replays/statistics from smart phone	Ability to access instant replays/statistics from smart phone 1 - Not Important		Ability to access instant replays/statistics from smart phone 2		Ability to access instant replays/statistics from smart phone 3		Ability to access instant replays/statistics from smart phone 4		Ability to access instant replays/statistics from smart phone 5		Ability to access instant replays/statistics from smart phone 6		Ability to access instant replays/statistics from smart phone 7 - Very Important
	In-stadium Spanish simulcast	In-stadium Spanish simulcast 1 - Not Important		In-stadium Spanish simulcast 2		In-stadium Spanish simulcast 3		In-stadium Spanish simulcast 4		In-stadium Spanish simulcast 5		In-stadium Spanish simulcast 6		In-stadium Spanish simulcast 7 - Very Important
	LED ribbon boards	LED ribbon boards 1 - Not Important		LED ribbon boards 2		LED ribbon boards 3		LED ribbon boards 4		LED ribbon boards 5		LED ribbon boards 6		LED ribbon boards 7 - Very Important
	Post-game entertainment (i.e. concerts, fireworks, etc.)	Post-game entertainment (i.e. concerts, fireworks, etc.) 1 - Not Important		Post-game entertainment (i.e. concerts, fireworks, etc.) 2		Post-game entertainment (i.e. concerts, fireworks, etc.) 3		Post-game entertainment (i.e. concerts, fireworks, etc.) 4		Post-game entertainment (i.e. concerts, fireworks, etc.) 5		Post-game entertainment (i.e. concerts, fireworks, etc.) 6		Post-game entertainment (i.e. concerts, fireworks, etc.) 7 - Very Important
	On-site team store	On-site team store 1 - Not Important		On-site team store 2		On-site team store 3		On-site team store 4		On-site team store 5		On-site team store 6		On-site team store 7 - Very Important
	On-site night club open on matchday and non-matchdays	On-site night club open on matchday and non-matchdays 1 - Not Important		On-site night club open on matchday and non-matchdays 2		On-site night club open on matchday and non-matchdays 3		On-site night club open on matchday and non-matchdays 4		On-site night club open on matchday and non-matchdays 5		On-site night club open on matchday and non-matchdays 6		On-site night club open on matchday and non-matchdays 7 - Very Important
	Tailgating or pre-match party	Tailgating or pre-match party 1 - Not Important		Tailgating or pre-match party 2		Tailgating or pre-match party 3		Tailgating or pre-match party 4		Tailgating or pre-match party 5		Tailgating or pre-match party 6		Tailgating or pre-match party 7 - Very Important
	Pre-match fan zones located outside the stadium	Pre-match fan zones located outside the stadium 1 - Not Important		Pre-match fan zones located outside the stadium 2		Pre-match fan zones located outside the stadium 3		Pre-match fan zones located outside the stadium 4		Pre-match fan zones located outside the stadium 5		Pre-match fan zones located outside the stadium 6		Pre-match fan zones located outside the stadium 7 - Very Important
	Space to host conferences, meetings, and other events on non-matchdays	Space to host conferences, meetings, and other events on non-matchdays 1 - Not Important		Space to host conferences, meetings, and other events on non-matchdays 2		Space to host conferences, meetings, and other events on non-matchdays 3		Space to host conferences, meetings, and other events on non-matchdays 4		Space to host conferences, meetings, and other events on non-matchdays 5		Space to host conferences, meetings, and other events on non-matchdays 6		Space to host conferences, meetings, and other events on non-matchdays 7 - Very Important

Q29	What type of food do you most like to consume at sports and entertainment venues? Select all that apply
	General stadium fare (i.e. hot dogs, hamburgers, etc.)
	Food from national chains (i.e. McDonald’s, Domino’s, etc.)
	Food from local restaurants
	Gourmet quick serve
	Seafood (i.e. fish tacos, crab cakes, etc.)
	Mexican (i.e. tacos, burritos, etc.)
	Chinese
	Korean
	Salads
	Vegetarian / Vegan / Gluten-free options
	Other

	You indicated 'Other', please specify:

Q30	What specific restaurant or concession stand would you like to see at a new soccer-specific stadium?

SEAT LOCATION PREFERENCE

A new soccer-specific stadium could offer a variety of General and Club Seating options located around the field. General Seating locations would include standard-sized stadium seats and access to general public concessions, restrooms, and entrances. Club Seating would also be available and offer the best views in the stadium and could include wider, padded seats with more leg room, access to private climate-controlled lounge spaces with upscale food and beverage options, private restrooms, private stadium entrances, and access to preferred parking, among other such benefits.   The following seating map shows the locations of General (Light Blue) and Club Seat (Dark Blue) options:

Q31	Please indicate which seating option(s) you would be interested in purchasing for the season in a new soccer-specific stadium. Select all that apply
	General Seating (Light Blue seating areas)
	Club Seating (Dark Blue seating areas)
	I would not purchase season tickets in a new stadium

GENERAL SEATING LOCATION PREFERENCE

General Seating could be located in a variety of areas in a new soccer-specific stadium, including:

1. Lower Level Sideline (Black Sections) - Standard-sized stadium seats located in the lower seating level along the west and east sidelines with access to general public concessions, restrooms, and entrances. 2. Upper Level Sideline (Light Blue Sections) - Standard-sized stadium seats located in the upper seating level along the east sidelines with access to general public concessions, restrooms, and entrances. 3. South Stand Behind the Goal (Red Section) - Standard-sized stadium seats located in the south stand behind the goal with access to general public concessions, restrooms, and entrances.

4. Supporters Section (Dark Blue Section) - The Supporters Section would consist of bleacher seating located in the north stand behind the goal with access to general public concessions, restrooms, and entrances. Supporters would most likely stand throughout the entirety of the match, singing songs, playing instruments and waving flags.

Q32	The previous seating chart provides four possible General Seating locations. Please indicate which general seating areas you would consider purchasing for LAFC home matches, understanding that the most prime locations would be more expensive. Select all that apply
	Lower Level Sideline (Black seating areas)
	Upper Level Sideline (Light Blue seating areas)
	South Stand Behind the Goal (Red seating area)
	Supporters Section (Dark Blue seating area)

CLUB SEATING LOCATION PREFERENCE

Club Seating could be located in a variety of areas in a new soccer-specific stadium. The following table and corresponding seating chart provide an overview of seven potential Club Seat concepts:

Q33	The previous seating chart provides seven possible Club Seating locations in a new soccer-specific stadium. Please indicate which general seating areas you would consider purchasing for LAFC home matches. Select all that apply
	West Club Seats (Light Blue seating area)
	West Sideline Club Seats (Orange seating area)
	West Field Level Club Seats (Yellow seating area)
	West Touchline Seats (Purple seating areas)
	Director’s Box Seats (Brown seating area)
	East Centerline Club Seats (Pink seating area)
	East Field Level Club Seats (Green seating areas)

GENERAL SEATS

SUPPORTERS SECTION

Q34	How would you describe your (your company’s) interest in purchasing season tickets located in the supporters section of a new soccer-specific stadium if the annual price was $750 per seat ($44 per game) and included tickets to all LAFC regular season home matches?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q35	What if the annual price was $675 per seat ($40 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q36	What if the annual price was $600 per seat ($35 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q37	If you (your company) decided to purchase season tickets located in the supporters section, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	You indicated 'More than Eight', please specify:

Q38	Would you (your company) prefer to share the full season ticket package with another group or utilize the seats on your own over the entire LAFC season?
	I would prefer to share with another group
	I would purchase seats alone

Q39	With how many other parties would you share a full season ticket package?
	One
	Two
	Three
	More than three

	You indicated 'More than Three', please specify:

SOUTH STAND BEHIND THE GOAL

Q40	How would you describe your (your company’s) interest in purchasing season tickets located behind the goals in the South Stand of a new soccer-specific stadium if the annual price was $850 per seat ($50 per game) and included tickets to all LAFC regular season home matches?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q41	What if the annual price was $775 per seat ($46 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q42	What if the annual price was $700 per seat ($41 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q43	If you (your company) decided to purchase season tickets located behind the goal in the South Stand, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	You indicated 'More than Eight', please specify:

Q44	Would you (your company) prefer to share the full season ticket package with another group or utilize the seats on your own over the entire LAFC season?
	I would prefer to share with another group
	I would purchase seats alone

Q45	With how many other parties would you share a full season ticket package?
	One
	Two
	Three
	More than three

	You indicated 'More than Three', please specify:

UPPER LEVEL SIDELINE

Q46	How would you describe your (your company’s) interest in purchasing season tickets located along the sidelines of the upper level on the east side of a new soccer-specific stadium if the annual price was $950 per seat ($56 per game) and included tickets to all LAFC regular season home matches?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q47	What if the annual price was $875 per seat ($51 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q48	What if the annual price was $800 per seat ($47 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q49	If you (your company) decided to purchase season tickets located along the sidelines of the upper level, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	You indicated 'More than Eight', please specify:

Q50	Would you (your company) prefer to share the full season ticket package with another group or utilize the seats on your own over the entire LAFC season?
	I would prefer to share with another group
	I would purchase seats alone

Q51	With how many other parties would you share a full season ticket package?
	One
	Two
	Three
	More than three

	You indicated 'More than Three', please specify:

LOWER LEVEL SIDELINE

Q52	How would you describe your (your company’s) interest in purchasing season tickets located along the sidelines of the lower level of a new soccer-specific stadium if the annual price was $1,100 per seat ($65 per game) and included tickets to all LAFC regular season home matches?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q53	What if the annual price was $1,000 per seat ($59 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q54	What if the annual price was $900 per seat ($53 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q55	If you (your company) decided to purchase season tickets located along the sidelines of the lower level, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	You indicated 'More than Eight', please specify:

Q56	Would you (your company) prefer to share the full season ticket package with another group or utilize the seats on your own over the entire LAFC season?
	I would prefer to share with another group
	I would purchase seats alone

Q57	With how many other parties would you share a full season ticket package?
	One
	Two
	Three
	More than three

	You indicated 'More than Three', please specify:

CLUB SEATS

WEST CLUB SEATS

A new soccer-specific stadium could include club seats located just above the lower level on the west side. Features and amenities associated with West Club Seats could include:     ·Wider, padded seats, with more legroom     ·Access to an outdoor private club space offering spectacular views of downtown Los Angeles     ·Upscale food and beverages available for purchase     ·Private restrooms     ·Tickets to all LAFC regular season home matches     ·First right to purchase tickets to all other events hosted at the stadium

Q58	How would you describe your (your company’s) interest in purchasing West Club Seats at a new soccer-specific stadium if the annual price was $2,500 per seat ($147 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q59	What if the annual price was $2,250 per seat ($132 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q60	What if the annual price was $2,000 per seat ($118 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q61	If you (your company) decided to purchase West Club Seats, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	You indicated 'More than Eight', please specify:

Q62	Would you (your company) prefer to share the full season club seat ticket package with another group or utilize the seats on your own over the entire LAFC season?
	I would prefer to share with another group
	I would purchase seats alone

Q63	With how many other parties would you share a full season club seat ticket package?
	One
	Two
	Three
	More than three

	You indicated 'More than Three', please specify:

WEST SIDELINE CLUB SEATS

A new soccer-specific stadium could include club seats located along the sideline of the lower level on the west side. Amenities associated with West Sideline Club Seats could include:     ·Wider, padded seats, with more legroom     ·Access to a climate-controlled club lounge located directly behind the seating area     ·All-inclusive food and beverages     ·Private restrooms     ·Tickets to all LAFC regular season home matches     ·First right to purchase tickets to all other events hosted at the stadium

Q64	How would you describe your (your company’s) interest in purchasing West Sideline Club Seats at a new soccer-specific stadium if the annual price was $3,000 per seat ($176 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q65	What if the annual price was $2,750 per seat ($162 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q66	What if the annual price was $2,500 per seat ($147 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q67	If you (your company) decided to purchase West Sideline Club Seats, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	You indicated 'More than Eight', please specify:

Q68	Would you (your company) prefer to share the full season club seat ticket package with another group or utilize the seats on your own over the entire LAFC season?
	I would prefer to share with another group
	I would purchase seats alone

Q69	With how many other parties would you share a full season club seat ticket package?
	One
	Two
	Three
	More than three

	You indicated 'More than Three', please specify:

WEST FIELD LEVEL CLUB SEATS

A new soccer-specific stadium could include club seats located in the lower seating level on the centerline on the west side. Features and amenities associated with West Field Level Club Seats could include:     ·Wider, padded seats, with more legroom     ·Access to a climate-controlled club lounge at field level     ·Ability to watch players enter and exit the field, as well as live post match player and manager press conferences     ·All-inclusive food and beverages     ·Private restrooms     ·Tickets to all LAFC regular season home matches     ·First right to purchase tickets to all other events hosted at the stadium

Q70	How would you describe your (your company’s) interest in purchasing West Field Level Club Seats at a new soccer-specific stadium if the annual price was $3,500 per seat ($206 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q71	What if the annual price was $3,250 per seat ($191 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q72	What if the annual price was $3,000 per seat ($176 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q73	If you (your company) decided to purchase West Field Level Club Seats, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	You indicated 'More than Eight', please specify:

Q74	Would you (your company) prefer to share the full season West Field Level Club Seat ticket package with another group or utilize the seats on your own over the entire LAFC season?
	I would prefer to share with another group
	I would purchase seats alone

Q75	With how many other parties would you share a full season West Field Level Club Seat ticket package?
	One
	Two
	Three
	More than three

	You indicated 'More than Three', please specify:

WEST PLAYER BOX SEATS

A new soccer-specific stadium could include club seats located in the first three (3) rows of the lower level on the west side. Features and amenities associated with West Player Box Seats could include:     ·Limited number of seats located directly next to the player benches     ·Wider, padded seats, with more legroom     ·Access to a climate-controlled club lounge at field level     ·Ability to watch players enter and exit the field, as well as live post match player and manager press conferences     ·All-inclusive food and beverages     ·Private restrooms     ·Tickets to all LAFC regular season home matches     ·First right to purchase tickets to all other events hosted at the stadium

Q76	How would you describe your (your company’s) interest in purchasing West Player Box Seats at a new soccer-specific stadium if the annual price was $6,000 per seat ($353 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q77	What if the annual price was $5,500 per seat ($324 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q78	What if the annual price was $5,000 per seat ($294 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q79	If you (your company) decided to purchase West Player Box Seats, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	You indicated 'More than Eight', please specify:

Q80	Would you (your company) prefer to share the full season West Player Box Seat ticket package with another group or utilize the seats on your own over the entire LAFC season?
	I would prefer to share with another group
	I would purchase seats alone

Q81	With how many other parties would you share a full season West Player Box Seat ticket package?
	One
	Two
	Three
	More than three

	You indicated 'More than Three', please specify:

DIRECTOR’S BOX SEATS

A new soccer-specific stadium could include Director’s Box seats located at the top of the lower level on the west side. Features and amenities associated with Director’s Box Seats could include:     ·Best view to the on-field action     ·Opportunity to mingle and socialize with club ownership and executives, celebrities, and other VIP match attendees.     ·Most comfortable seats in the stadium     ·Access to an ultra-exclusive club lounge with luxurious décor and finishes     ·All-inclusive, high-end dining experience     ·Private restrooms     ·Tickets to all LAFC regular season home matches     ·First right to purchase tickets to all other events hosted at the stadium

Q82	How would you describe your (your company’s) interest in purchasing Director’s Box Seats at a new soccer-specific stadium if the annual price was $7,000 per seat ($412 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q83	What if the annual price was $6,500 per seat ($382 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q84	What if the annual price was $6,000 per seat ($353 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q85	If you (your company) decided to purchase Director’s Box Seats, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	You indicated 'More than Eight', please specify:

Q86	Would you (your company) prefer to share the full season Director’s Box Seat ticket package with another group or utilize the seats on your own over the entire LAFC season?
	I would prefer to share with another group
	I would purchase seats alone

Q87	With how many other parties would you share a full season Director’s Box Seat ticket package?
	One
	Two
	Three
	More than three

	You indicated 'More than Three', please specify:

EAST CENTERLINE CLUB SEATS

A new soccer-specific stadium could include club seats located on the centerline (mid-field) in the lower seating level on the east side. Features and amenities associated with East Centerline Club Seats could include:     ·Wider, padded seats, with more legroom     ·Access to a climate-controlled club lounge located at the top of the lower concourse     ·Upscale food and beverages available for purchase     ·Private restrooms     ·Tickets to all LAFC regular season home matches     ·First right to purchase tickets to all other events hosted at the stadium

Q88	How would you describe your (your company’s) interest in purchasing East Centerline Club Seats at a new soccer-specific stadium if the annual price was $2,750 per seat ($162 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q89	What if the annual price was $2,500 per seat ($147 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q90	What if the annual price was $2,250 per seat ($132 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q91	If you (your company) decided to purchase East Centerline Club Seats, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	You indicated 'More than Eight', please specify:

Q92	Would you (your company) prefer to share the full season club seat ticket package with another group or utilize the seats on your own over the entire LAFC season?
	I would prefer to share with another group
	I would purchase seats alone

Q93	With how many other parties would you share a full season club seat ticket package?
	One
	Two
	Three
	More than three

	You indicated 'More than Three', please specify:

EAST FIELD LEVEL CLUB SEATS

A new soccer-specific stadium could include club seats located in the first three (3) rows of the lower level on the east side. Amenities associated with East Field Level Club Seats could include:     ·Wider, padded seats, with more legroom     ·Access to a climate-controlled club lounge located at field level     ·Upscale food and beverages available for purchase     ·Private restrooms     ·Tickets to all LAFC regular season home matches     ·First right to purchase tickets to all other events hosted at the stadium

Q94	How would you describe your (your company’s) interest in purchasing East Field Level Club Seats at a new soccer-specific stadium if the annual price was $4,000 per seat ($235 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q95	What if the annual price was $3,750 per seat ($221 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q96	What if the annual price was $3,500 per seat ($206 per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q97	If you (your company) decided to purchase East Field Level Club Seats, how many would you (your company) likely purchase?
	One
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	You indicated 'More than Eight', please specify:

Q98	Would you (your company) prefer to share the full season club seat ticket package with another group or utilize the seats on your own over the entire LAFC season?
	I would prefer to share with another group
	I would purchase seats alone

Q99	With how many other parties would you share a full season club seat ticket package?
	One
	Two
	Three
	More than three

	You indicated 'More than Three', please specify:

FIELD BOX & LUXURY SUITE INTEREST

A new soccer-specific stadium could include a variety of field box and luxury suites located in prime areas and offering some of the best sightlines to the field. Field boxes and luxury suites could provide seating for between 4 and 18 people, and include a variety of amenities such as access to upscale food and beverages, a private stadium entrance, space for private dining and entertaining, VIP parking, and other amenities.

Q100	How would you describe your (your company’s) interest in purchasing a field box or luxury suite at a new soccer-specific stadium?
	Definitely interested
	Likely interested
	Possibly interested
	Not interested

FIELD BOXES

A new soccer-specific stadium could also include boxes located at field level behind the south goal. Field boxes are open-air boxes (similar to an opera box) that seat four (4) to eight (8) people and feature comfortable chairs on casters. Each field box may be equipped with a drink rail and flat screen televisions, and include in-box wait service, VIP parking, a private stadium entrance. Field box owners have access to a private club lounge offering access to upscale food and beverage options, private restrooms, casual seating areas and a private stadium entrance. The purchase of a field box would include tickets to all LAFC regular season home matches and first right to purchase tickets to all other events hosted at the stadium.

Q101	How would you describe your (your company’s) interest in purchasing a field box at a new soccer-specific stadium?
	Definitely interested
	Likely interested
	Possibly interested
	Not interested

Q102	How would you describe your (your company’s) interest in purchasing a 4-seat field box at a new soccer-specific stadium if the annual price was $20,000 ($294 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q103	What if the annual price was $18,000 per 4-seat box ($265 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q104	What if the annual price was $16,000 per 4-seat box ($235 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q105	Recognizing the price of a field box could be commensurate with its seating capacity, what would be your (your company’s) optimal loge box capacity?
	4 seats
	6 seats
	8 seats

Q106	Would you (your company) prefer to share the cost of a field box with another group or utilize the box on your own over the entire LAFC season?
	I would prefer to share the field box
	I would purchase the field box alone

Q107	How many seats would you (your company) prefer to purchase in a shared box?
	Two
	Three
	Four
	More than Four

	You indicated 'More than Four', please specify:

LUXURY SUITES

A new soccer-specific stadium could also include luxury suites located along the west sideline directly above the lower seating level. Luxury suites could provide seating for approximately 16 people. Additional amenities associated with the purchase of a luxury suite could include a private lounge area, VIP parking, a private stadium entrance, in-suite catering, access to upscale food and beverage options, an in-suite attendant, multiple flat screen televisions, in-suite refrigerator, and access to a communal club lounge with private restrooms and casual seating areas. The purchase of a luxury suite would include tickets to all LAFC regular season home matches and first right to purchase tickets to all other events hosted at the stadium.

Q108	How would you describe your (your company’s) interest in purchasing a luxury suite at a new soccer-specific stadium?
	Definitely interested
	Likely interested
	Possibly interested
	Not interested

Q109	How would you describe your (your company’s) interest in purchasing a 16-seat luxury suite at a new soccer-specific stadium if the annual price was $100,000 ($368 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q110	What if the annual price was $85,000 per 16-seat suite ($313 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q111	What if the annual price was $70,000 per 16-seat suite ($257 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q112	Recognizing the price of a luxury suite could be commensurate with its seating capacity, what would be your (your company’s) optimal suite capacity?
	10 seats
	12 seats
	16 seats
	20 seats
	24 seats

Q113	Would you (your company) prefer to share the cost of a luxury suite with another group or utilize the suite on your own over the entire LAFC season?
	I would prefer to share the luxury suite
	I would purchase the luxury suite alone

Q114	How many seats would you (your company) prefer to purchase in a shared suite?
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	You indicated 'More than Eight', please specify:

BUNKER SUITES

A new soccer-specific stadium could include suites located along the west sideline at field level, offering one of the most unique premium experiences in professional sports. Bunker suites could provide seating for between 12 and 18 people only steps from the on-field action, as well as a private, luxurious lounge space located behind the seating area. The private lounge space would offer high-end décor and finishes, but would not have a view of the field. Additional amenities associated with the purchase of a bunker suite could include VIP parking, a private stadium entrance, in-suite catering, access to upscale food and beverage options, an in-suite attendant, multiple flat screen televisions, and an in-suite refrigerator, among other amenities. The purchase of a bunker suite would include tickets to all LAFC regular season home matches and first right to purchase tickets to all other events hosted at the stadium.

Q115	How would you describe your (your company’s) interest in purchasing a bunker suite at a new soccer-specific stadium?
	Definitely interested
	Likely interested
	Possibly interested
	Not interested

Q116	How would you describe your (your company’s) interest in purchasing a 16-seat bunker suite at a new soccer-specific stadium if the annual price was $125,000 ($460 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q117	What if the annual price was $110,000 per 16-seat suite ($404 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q118	What if the annual price was $95,000 per 16-seat suite ($349 per seat, per game)?
	Definitely purchase
	Likely purchase
	Possibly purchase
	Would not purchase

Q119	Recognizing the price of a bunker suite could be commensurate with its seating capacity, what would be your (your company’s) optimal suite capacity?
	10 seats
	12 seats
	14 seats
	16 seats
	18 seats

Q120	Would you (your company) prefer to share the cost of a bunker suite with another group or utilize the suite on your own over the entire LAFC season?
	I would prefer to share the field level suite
	I would purchase the field level suite alone

Q121	How many seats would you (your company) prefer to purchase in a shared suite?
	Two
	Three
	Four
	Five
	Six
	Seven
	Eight
	More than Eight

	You indicated 'More than Eight', please specify:

SEAT PURCHASE INTENT

Q122	Among all of the seating options that may be available in a new soccer-specific stadium, please choose the single option you (your company) would most likely purchase.
	Occasional Game Tickets
	Season Tickets: Lower Level Sideline
	Season Tickets: Upper Level Sideline
	Season Tickets: South Stand Behind the Goals
	Season Tickets: Supporters Section
	Club Seats: West Club Seats
	Club Seats: West Sideline Club Seats
	Club Seats: West Field Level Club Seats
	Club Seats: West Player Box Seats
	Club Seats: Director’s Box Seats
	Club Seats: East Centerline Seats
	Club Seats: East Field Level Club Seats
	Field Box
	Suites: Luxury Suite
	Suites: Bunker Suite
	I would not purchase tickets