Dothan Ballpark Survey

Community leaders are considering the merits of the development of a multi-purpose stadium to host minor league, collegiate and high school baseball games, other sports, concerts and community events in the Dothan area. In many communities across the country, minor league ballpark developments have been used as a catalyst to drive economic development, support local businesses, provide residents and visitors with affordable entertainment options and generate community exposure through coverage in various media forums.

The Chamber of Commerce and Convention & Visitors Bureau has hired a consulting team to conduct an independent study to determine the feasibility of minor league baseball and associated ballpark development in the Dothan area.   As a step in this process, the consulting team is seeking input from area residents, businesses and visitors to determine interest and support for minor league baseball in Dothan.  Please take 5 to 10 minutes to complete this survey.  Your input is an important part of this process.

Q1	Prior to this survey, were you aware that Dothan community leaders were considering the feasibility of the development a new ballpark that would serve as the home of a minor league baseball team and other uses?
	Yes
	No

Q2	The proposed minor league ballpark could host a variety of events.  Please indicate your interest in attending various stadium events on a scale of 1 to 5 with 1 being “Not Interested at All” and 5 being “Very Interested”.
		1 - Not Interested at All		2		3		4		5 - Very Interested
	Minor League Baseball	Minor League Baseball 1 - Not Interested at All		Minor League Baseball 2		Minor League Baseball 3		Minor League Baseball 4		Minor League Baseball 5 - Very Interested
	College Baseball	College Baseball 1 - Not Interested at All		College Baseball 2		College Baseball 3		College Baseball 4		College Baseball 5 - Very Interested
	High School Baseball	High School Baseball 1 - Not Interested at All		High School Baseball 2		High School Baseball 3		High School Baseball 4		High School Baseball 5 - Very Interested
	High School Football Games	High School Football Games 1 - Not Interested at All		High School Football Games 2		High School Football Games 3		High School Football Games 4		High School Football Games 5 - Very Interested
	Professional Soccer Games	Professional Soccer Games 1 - Not Interested at All		Professional Soccer Games 2		Professional Soccer Games 3		Professional Soccer Games 4		Professional Soccer Games 5 - Very Interested
	College Soccer Games	College Soccer Games 1 - Not Interested at All		College Soccer Games 2		College Soccer Games 3		College Soccer Games 4		College Soccer Games 5 - Very Interested
	High School Soccer Games	High School Soccer Games 1 - Not Interested at All		High School Soccer Games 2		High School Soccer Games 3		High School Soccer Games 4		High School Soccer Games 5 - Very Interested
	Concerts	Concerts 1 - Not Interested at All		Concerts 2		Concerts 3		Concerts 4		Concerts 5 - Very Interested
	Food Festivals	Food Festivals 1 - Not Interested at All		Food Festivals 2		Food Festivals 3		Food Festivals 4		Food Festivals 5 - Very Interested
	Holiday Celebrations (4th of July/Easter, etc.)	Holiday Celebrations (4th of July/Easter, etc.) 1 - Not Interested at All		Holiday Celebrations (4th of July/Easter, etc.) 2		Holiday Celebrations (4th of July/Easter, etc.) 3		Holiday Celebrations (4th of July/Easter, etc.) 4		Holiday Celebrations (4th of July/Easter, etc.) 5 - Very Interested
	Movie Nights	Movie Nights 1 - Not Interested at All		Movie Nights 2		Movie Nights 3		Movie Nights 4		Movie Nights 5 - Very Interested
	Meetings/Banquets/Private Functions in the Club Lounge Space	Meetings/Banquets/Private Functions in the Club Lounge Space 1 - Not Interested at All		Meetings/Banquets/Private Functions in the Club Lounge Space 2		Meetings/Banquets/Private Functions in the Club Lounge Space 3		Meetings/Banquets/Private Functions in the Club Lounge Space 4		Meetings/Banquets/Private Functions in the Club Lounge Space 5 - Very Interested

Q3	Are there any other events that you would like to see hosted in a new ballpark?

Please indicate the extent to which you agree or disagree with the following statements.

Q4	“A new multi-purpose ballpark that could host baseball games, concerts, festivals, community celebrations, etc. would enhance the quality of life for local residents.”
	--Click Here--Strongly agreeAgreeNeither agree or disagreeDisagreeStrongly disagree

Q5	“A new multi-purpose ballpark would help improve and/or further diversify the community’s visitor attractions and would grow the visitor base to the area.”
	--Click Here--Strongly agreeAgreeNeither agree or disagreeDisagreeStrongly disagree

Q6	“A minor league baseball team and new ballpark would help increase Dothan’s regional and national exposure through coverage in newspapers, television, internet and other media-related forums.”
	--Click Here--Strongly agreeAgreeNeither agree or disagreeDisagreeStrongly disagree

Q7	“A new ballpark will help spur additional private investment in the immediate vicinity of the ballpark by encouraging restaurant, retail, hotel, housing and commercial development.”
	--Click Here--Strongly agreeAgreeNeither agree or disagreeDisagreeStrongly disagree

Q8	“The business activities associated with the construction and operations of a new ballpark will benefit all local residents by expanding the tax base and increasing tax revenues generated to public sector.”
	--Click Here--Strongly agreeAgreeNeither agree or disagreeDisagreeStrongly disagree

Q9	When it comes to the potential development of a multi-purpose ballpark in the Dothan area that could host minor league baseball team and other community events, would you say your overall attitude is:
	Very positive
	Somewhat positive
	Neutral
	Somewhat negative
	Very negative

Q10	If a multi-purpose ballpark were built in the Dothan area, how would you characterize the likelihood that you would attend minor league baseball games at the new ballpark?
	Definitely attend games
	Likely attend games
	Possibly attend games
	Would not attend games

Q11	Why would you NOT be interested in attending baseball games at a new minor league ballpark in the Dothan area?  (select all that apply)
	Not interested in baseball
	Quality/level of play
	Conflicts with work
	Conflicts with family time
	Too expensive
	Traffic congestion
	Rather spend time doing something else
	Other

	You indicated “Other” in the previous question, please specify why you (or your company) would not attend baseball games at a new minor league ballpark in Dothan

Q12	Would your ticket purchase be primarily for personal use or corporate use?
	Personal use only
	Corporate use only
	Both personal and corporate use

Q13	Tickets to minor league baseball games typically range from $5 to $20 per ticket depending on the seat location and type.  How would you describe your interest in purchasing tickets to a minor league baseball team in the Dothan area?
	Definitely buy tickets
	Likely buy tickets
	Possibly buy tickets
	Would not buy tickets

Q14	Minor league baseball teams typically have 70 regular season home games scheduled each season from April through September.  Which of the following would best describe your ticket purchase intent?
	Full-season tickets (70 games)
	Half-season tickets (35 games)
	Weekend season tickets (22 games)
	Other partial season ticket plans (10 games)
	Occasional game tickets

Q15	On average, how many games do you envision you would purchase tickets to each season?
	Less than once a year
	1
	2
	3
	4
	5
	6
	7
	8
	9
	10
	More than 10

	You indicated that you would purchase tickets to more than 10 games per year in a new minor league ballpark in Dothan.  Please specify how many games you would purchase tickets to, on average, each season:
		games (Numerical entry should be between 11 and 70 games)

Q16	How many seats would you likely purchase, on average, for each game you attend?
	1
	2
	3
	4
	5
	6
	7
	8
	More than 8

	You indicated that you would purchase more than eight (8) seats to baseball games in a new minor league ballpark in Dothan.  Please specify how many seats you would purchase tickets for each season, on average:
		games (Numerical entry should be between 11 and 70 games)

Q17	A new ballpark will provide local companies the opportunity to partner with the minor league baseball team to provide: (a) company exposure/awareness through signage, (b) ability to sell products or services through sponsorship activation opportunities, (c) entertain customers/ clients and (d) reward employees.   Please rate your company’s interest in being a corporate sponsor/advertiser in the ballpark on a scale of 1 to 5 with 1 being “Not Interested at All” and 5 being “Very Interested.
		1 - Not Interested at All		2		3		4		5 - Very Interested
	Corporate Partner	Corporate Partner 1 - Not Interested at All		Corporate Partner 2		Corporate Partner 3		Corporate Partner 4		Corporate Partner 5 - Very Interested

Stadium premium seating opportunities could include luxury suites.  Luxury suites would be located in prime locations and offer private seating for up to 16 to 20 people with access to a private, climate controlled lounge with upscale food and beverage service.  Typical luxury suites prices at other minor league ballparks range from $20,000 to $30,000 per year, including baseball tickets.  Suite holders would have the first right of refusal to buy tickets to other ballpark events (i.e. concerts, etc.).

Q18	Please indicate your company’s interest in leasing a luxury suite on a full-season basis to entertainment clients, reward employees, etc.  Please rate your interest on a scale of 1 to 5 with one being “Not Interested at All” to 5 being “Very Interested”.
		1 - Not Interested at All		2		3		4		5 - Very Interested
	Luxury Suite	Luxury Suite 1 - Not Interested at All		Luxury Suite 2		Luxury Suite 3		Luxury Suite 4		Luxury Suite 5 - Very Interested
	Note: Luxury suites could cost anywhere from $20,000 to $30,000 per season including 16 to 20 tickets.

Stadium premium seating opportunities could include loge boxes and/or terrace tables.  Loge boxes/terrace tables would be located in prime locations and offer private seating for between 4 and 8 people with access to a private, climate controlled lounge with upscale food and beverage service.  Typical loge box/terrace table prices at other minor league ballparks range from $6,000 to $8,000 per year, including baseball tickets.  Loge box/terrace table holders would have the first right of refusal to buy tickets to other ballpark events (i.e. concerts, etc.).

Q19	Please indicate your company’s interest in leasing a loge box/terrace table on a full-season basis to entertainment clients, reward employees, etc.  Please rate your interest on a scale of 1 to 5 with one being “Not Interested at All” to 5 being “Very Interested”.
		1 - Not Interested at All		2		3		4		5 - Very Interested
	Loge Box / Terrace Table	Loge Box / Terrace Table 1 - Not Interested at All		Loge Box / Terrace Table 2		Loge Box / Terrace Table 3		Loge Box / Terrace Table 4		Loge Box / Terrace Table 5 - Very Interested
	Note: Loge boxes/terrace tables could cost anywhere from $6,000 to $8,000 per season including 4 tickets.

A new Dothan ballpark could include club seats which typically located in prime areas in the seating bowl in the first several rows behind home plate and offer fans larger seats with more leg room and private access to an indoor, climate-controlled club with views of the field, restrooms and upscale food and beverage service.   Typical club seat prices at other minor league ballparks range from $1,000 to $1,500 per seat for a full baseball season (about $14 to $21 per seat).  Club seat holders would have the first right of refusal to buy tickets to other ballpark events (i.e. concerts, etc.).

Q20	Please indicate your interest in purchasing club seats on a full-season basis.  Please rate your interest on a scale of 1 to 5 with one being “Not Interested at All” to 5 being “Very Interested”.
		1 - Not Interested at All		2		3		4		5 - Very Interested
	Club Seats	Club Seats 1 - Not Interested at All		Club Seats 2		Club Seats 3		Club Seats 4		Club Seats 5 - Very Interested
	Note: Club seats could cost anywhere from $1,000 to $1,500 per seat per season (about $14 to $21 per game).

Q21	Of the following seating options, which would you most likely purchase if a new ballpark were built?
	I would not buy tickets
	Occasional game tickets
	Partial season tickets
	Full season tickets
	Club seats
	Loge box / Terrace table
	Suite

There are several general sites under consideration for a new ballpark.  These general areas include:

Q22	Please rank your site preferences for a new ballpark by assigning a unique ranking of 1 through 6, with 1 being your most preferred site and 6 being your least preferred site. Choose each ranking option only ONCE.
		1 - Most Preferred		2		3		4		5		6 - Least Preferred
	Downtown Dothan	Downtown Dothan 1 - Most Preferred		Downtown Dothan 2		Downtown Dothan 3		Downtown Dothan 4		Downtown Dothan 5		Downtown Dothan 6 - Least Preferred
	Northwest Dothan	Northwest Dothan 1 - Most Preferred		Northwest Dothan 2		Northwest Dothan 3		Northwest Dothan 4		Northwest Dothan 5		Northwest Dothan 6 - Least Preferred
	Northeast Dothan	Northeast Dothan 1 - Most Preferred		Northeast Dothan 2		Northeast Dothan 3		Northeast Dothan 4		Northeast Dothan 5		Northeast Dothan 6 - Least Preferred
	East Dothan	East Dothan 1 - Most Preferred		East Dothan 2		East Dothan 3		East Dothan 4		East Dothan 5		East Dothan 6 - Least Preferred
	South Dothan	South Dothan 1 - Most Preferred		South Dothan 2		South Dothan 3		South Dothan 4		South Dothan 5		South Dothan 6 - Least Preferred
	West Dothan	West Dothan 1 - Most Preferred		West Dothan 2		West Dothan 3		West Dothan 4		West Dothan 5		West Dothan 6 - Least Preferred

Q23	Minor league baseball consists of various levels of affiliated and independent minor leagues.  Affiliated minor league teams have affiliations with one of the 30 Major League baseball teams while independent minor league baseball teams do not have an affiliation with a MLB team.  How important is it to you that a minor league baseball team in the Dothan area be affiliated with a MLB team?
	Very important
	Somewhat important
	Somewhat not important
	Not important at all

Q24	Assuming the Dothan area were to become home of an affiliated minor league baseball team, please indicate which level of affiliation(s) that would be acceptable to you? (select all that apply)
	Rookie
	Single A
	Double AA
	Triple AAA

Q25	How much would you be willing to travel by car to attend minor league baseball games or other events that could be hosted at a multi-purpose stadium?  Please indicate the maximum time you would be willing to travel by car before the time to travel to a ballpark event would impact your decision on whether to attend.
	Up to 5 minutes
	Up to 10 minutes
	Up to 20 minutes
	Up to 30 minutes
	Up to 45 minutes
	Up to 1 hour
	More than 1 hour

Q26	Are you a resident of the City of Dothan?
	Yes
	No

Q27	Please indicate which County you live in?
	Dale
	Geneva
	Henry
	Houston
	Other

	Please specify:

Q28	The vast majority of minor league ballparks around the country have been funded through public-private partnerships.  Please indicate your level of support for a public-private partnership to construct a new ballpark in the Dothan area, assuming it would be similar to the level of public-private contributions in other communities that have developed similar ballparks.
	Definitely support
	Likely support
	Likely not support
	Definitely not support

Q29	Please indicate the zip code of your primary residence. Enter 5 digit zip code.

Q30	Please indicate the zip code of your corporate office location. Enter 5 digit zip code.

Q31	Thank you for completing this survey.  Your input is very important in making important decisions regarding future stadium development in the Dothan areas.   Do you have any additional comments for community leaders to consider as they weight the merits of minor league baseball?

Thank you for your participation. Please select 'Submit'.