Los Angeles NFL Survey
  Are you a fan of the National Football League (“NFL”)?
  Which NFL team is your favorite?
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Do you attend NFL games on an annual basis?
  On average, how many NFL games do you attend on an annual basis?
 
  For which NFL team(s) do you currently attend games? (Select all that apply)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  Do you or does your company have season tickets for a NFL Team(s)?
  For which NFL team(s) do you (your company) currently own season tickets? (Select all that apply)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  How would you describe your (your company’s) attitude towards an NFL team in the Los Angeles area?
  If a current NFL team relocated to the Los Angeles area, would the identity of the team change your attitude towards a NFL team in the Los Angeles area?
  If a new stadium is constructed in the Los Angeles area to serve as the home of an NFL team, how would you describe your (your company’s) interest in attending the team’s home football games?
  On a scale of 1 to 7, with “1” being Not Important and “7” being Very Important, please indicate the importance of the following stadium features in your (your company’s) decision to attend future NFL games in the Los Angeles area.
  1 - Not Important   2   3   4   5   6   7 - Very Important  
  Stadium Location              
  Stadium Accessibility From Freeways              
  Availability of On-Site Parking              
  Stadium Proximity to Public Transit              
  Stadium Proximity to Entertainment District (i.e. restaurants, bars, hotels, etc.)              
  Ability to Tailgate              
  Do you have general season tickets to any professional or collegiate sports team(s) in the Los Angeles area?
  For which other teams do you have season tickets? (Select all that apply)
 
  Do you have club seats to any professional or collegiate sports team(s) in the Los Angeles area?
  For which other teams do you have club tickets? (Select all that apply)
 
  Do you have a luxury suite for any professional or collegiate sports team(s) in the Los Angeles area?
  For which other teams do you have a luxury suite? (Select all that apply)
 
  How would you characterize your (or your company’s) interest in purchasing tickets at a new NFL stadium in the Los Angeles area?
  Should an existing NFL team relocate to the Los Angeles area, to what degree would the identity of the team impact your interest in purchasing tickets?
 
  If the relocated NFL team was not your most preferred team, how would that impact your interest in purchasing tickets?
 
  On a scale of “1” to “7” with “1” being “Not Important” and “7” being “Very Important”, how would you rate the importance of the following amenities at a new NFL stadium in the Los Angeles area?
  1 - Not Important   2   3   4   5   6   7 - Very Important  
  In-seat food/beverage service              
  All-inclusive food & non-alcoholic beverages              
  High quality food/beverage options              
  Close proximity parking              
  Premium seating options (club seats, loge boxes, luxury suites, etc.)              
  Special ticket holder events (team meet & greet, watch practice)              
  Option to purchase tickets to other events at the stadium              

SEAT LOCATION PREFERENCE
A new NFL stadium in the Los Angeles area could offer a variety of seating options, including:

General seating locations would include standard-sized stadium seats, and access to general public stadium concessions and restrooms.

Club seating would also be available and offer the best views in the stadium and include wider, padded seats with more leg room, access to a private climate-controlled lounge with restrooms available only to club members, upscale food and beverage offerings, a private stadium entrance, and the ability to purchase preferred parking, among other such benefits.

It is possible that the following locations of General and Club seating options could be available in a new NFL stadium in the Los Angeles area (as shown in the hypothetical seating map below)

The seating chart above provides possible General seat and Club seat locations in a new NFL stadium in the Los Angeles area.  The seating bowl design presented above is purely hypothetical, and based on other recent NFL stadium developments.  It should also be noted that the identity of any potential relocated NFL team is unknown at this time.  Please rank your top three preferred seating locations understanding the most prime locations would be more expensive.  For instance, Lower Level Club Seats would offer the best location and amenities.
 
 
 

PERSONAL SEAT LICENSES
  Over the past decade, most new NFL stadiums have utilized the sale of Personal Seat Licenses (“PSL”) to help fund construction.  Do you know what a PSL is and how it works?
A PSL gives the holder the right to purchase a season ticket for a particular seat in a new stadium.  The main benefit of a PSL is having sole control of the tickets for as long as the NFL franchise plays in the stadium, including the right to transfer the license to relatives, friends or third parties.  The proceeds from PSL sales are used towards the cost of the stadium construction.  More than 14 NFL franchises have used the sale of PSLs to help fund new stadiums, including recently built stadiums in New York (Giants & Jets), Dallas (Cowboys), San Francisco (49ers), as well as the stadium that is currently under construction in Atlanta (Falcons).

Examples of the cost of one-time PSLs at recently built NFL stadiums include:

Lower Level:
Dallas Cowboys                $4,000 - $16,000
Minnesota Vikings             $2,550 - $3,700
New York Giants               $5,000 - $20,000
New York Jets                  $4,000 - $20,000
San Francisco 49ers          $6,000 - $10,000
Upper Level:
Dallas Cowboys                $0 - $12,000
Minnesota Vikings             $500 - $2,000
New York Giants               $1,000 - $5,000
New York Jets                  $0 - $4,000
San Francisco 49ers          $2,000 - $4,000

Club Seats (Lower and Mezzanine Levels):
Dallas Cowboys                $16,000 - $50,000
Minnesota Vikings             $3,500 - $9,500
New York Giants               $5,000 - $20,000
New York Jets                  $5,000 - $30,000
San Francisco 49ers          $20,000 - $80,000

GENERAL SEASON TICKETS
Lower Level Corner

General season tickets could be located in the corners of the lower level of a new NFL stadium in the Los Angeles area.  The purchase of season tickets in the corners of the lower level would include tickets to 10 NFL games (2 preseason and 8 regular season) and the ability to purchase preferred parking.

  How would you characterize your (or your company’s) interest in purchasing season tickets located in the corners of the lower level of a new NFL stadium in the Los Angeles area if the annual cost were $2,250 ($225 per game) AND required a one-time PSL of $10,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $2,250 ($225 per game) AND required a one-time PSL of $5,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,750 ($175 per game) AND required a one-time PSL of $10,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,750 ($175 per game) AND required a one-time PSL of $5,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,250 ($125 per game) AND required a one-time PSL of $10,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,250 ($125 per game) AND required a one-time PSL of $5,000, payable in three (3) interest free installments or financed over 10 years?
  If you made the decision to purchase season tickets located in the corner of the lower level of a new NFL stadium, how many would you purchase?
 
  Two payment options could be available for Personal Seat Licenses associated with the purchase of season tickets in a new stadium: interest-free payments for the three-year period prior to the stadium opening or financing the cost for up to 10 years with interest. Which would you (your company) be most likely to choose?
Lower Level End Zone

General season tickets could be located in the end zones of the lower level of a new NFL stadium in in the Los Angeles area.  The purchase of season tickets in the end zones of the lower level would include tickets to 10 NFL games (2 preseason and 8 regular season) and the ability to purchase preferred parking.

  How would you characterize your (or your company’s) interest in purchasing season tickets located in the end zones of the lower level of a new NFL stadium in the Los Angeles area if the annual cost were $2,000 ($200 per game) AND required a one-time PSL of $7,500, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $2,000 ($200 per game) AND required a one-time PSL of $3,750, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,500 ($150 per game) AND required a one-time PSL of $7,500, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,500 ($150 per game) AND required a one-time PSL of $3,750, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,000 ($100 per game) AND required a one-time PSL of $7,500, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,000 ($100 per game) AND required a one-time PSL of $3,750, payable in three (3) interest free installments or financed over 10 years?
  If you made the decision to purchase season tickets located in the end zones of the lower level of a new NFL stadium in the Los Angeles area, how many would you purchase?
 
  Multiple payment options could be available for Personal Seat Licenses associated with the purchase of tickets in a new stadium in the Los Angeles area, including interest-free payment in installments for the three-year period prior to the stadium opening or financing the cost for up to 10 years with interest. Which would you (your company) be most likely to choose?
Upper Level Sideline

General season tickets could be located along the sidelines of the upper level of a new NFL stadium in the Los Angeles area.  The purchase of season tickets along the sidelines of the upper level would include tickets to 10 NFL games (2 preseason and 8 regular season) and the ability to purchase preferred parking.

  How would you characterize your (or your company’s) interest in purchasing season tickets located along the sidelines of the upper level of a new NFL stadium in the Los Angeles area if the annual cost were $1,500 ($150 per game) AND required a one-time PSL of $6,500, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,500 ($150 per game) AND required a one-time PSL of $3,250, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,250 ($125 per game) AND required a one-time PSL of $6,500, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,250 ($125 per game) AND required a one-time PSL of $3,250, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,000 ($100 per game) AND required a one-time PSL of $6,500, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,000 ($100 per game) AND required a one-time PSL of $3,250, payable in three (3) interest free installments or financed over 10 years?
  If you made the decision to purchase season tickets located along the sidelines of the upper level of a new NFL stadium in the Los Angeles area, how many would you purchase?
 
  Multiple payment options could be available for Personal Seat Licenses associated with the purchase of tickets in a new stadium in the Los Angeles area, including interest-free payment in installments for the three-year period prior to the stadium opening or financing the cost for up to 10 years with interest. Which would you (your company) be most likely to choose?
Upper Level Corner

General season tickets could be located in the corners of the upper level of a new NFL stadium in the Los Angeles area.  The purchase of season tickets in the corners of the upper level would include tickets to 10 NFL games (2 preseason and 8 regular season) and the ability to purchase preferred parking.

  How would you characterize your (or your company’s) interest in purchasing season tickets in the corners of the upper level of a new NFL stadium in the Los Angeles area if the annual cost were $1,250 ($125 per game) AND required a one-time PSL of $5,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,250 ($125 per game) AND required a one-time PSL of $2,500, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,000 ($100 per game) AND required a one-time PSL of $5,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,000 ($100 per game) AND required a one-time PSL of $2,500, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $750 ($75 per game) AND required a one-time PSL of $5,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $750 ($75 per game) AND required a one-time PSL of $2,500, payable in three (3) interest free installments or financed over 10 years?
  If you made the decision to purchase season tickets located in the corners of the upper level of a new NFL stadium in the Los Angeles area, how many would you purchase?
 
  Multiple payment options could be available for Personal Seat Licenses associated with the purchase of tickets in a new stadium in the Los Angeles area, including interest-free payment in installments for the three-year period prior to the stadium opening or financing the cost for up to 10 years with interest. Which would you (your company) be most likely to choose?
Upper Level End Zone

General season tickets could be located in the end zones of the upper level of a new NFL stadium in the Los Angeles area.  The purchase of season tickets in the end zones of the upper level would include tickets to 10 NFL games (2 preseason and 8 regular season) and the ability to purchase preferred parking.

  How would you characterize your (or your company’s) interest in purchasing season tickets in the end zones of the upper level of a new NFL stadium in the Los Angeles area if the annual cost were $1,250 ($125 per game) AND required a one-time PSL of $3,500, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,250 ($125 per game) AND required a one-time PSL of $2,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,000 ($100 per game) AND required a one-time PSL of $3,500, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $1,000 ($100 per game) AND required a one-time PSL of $2,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $750 ($75 per game) AND required a one-time PSL of $3,500, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $750 ($75 per game) AND required a one-time PSL of $2,000, payable in three (3) interest free installments or financed over 10 years?
  If you made the decision to purchase season tickets located in the end zones of the upper level of a new NFL stadium in the Los Angeles area, how many would you purchase?
 
  Multiple payment options could be available for Personal Seat Licenses associated with the purchase of tickets in a new stadium in the Los Angeles area, including interest-free payment in installments for the three-year period prior to the stadium opening or financing the cost for up to 10 years with interest. Which would you (your company) be most likely to choose?

CLUB SEATS
Lower Level Club Seats

Club seats could be located along the sidelines of the lower level of a new NFL stadium in the Los Angeles area.  Club seats would include tickets to 10 NFL games (2 preseason and 8 regular season), as well as the right to purchase tickets to other stadium events. Club seat amenities could include wider, padded seats with more leg room, access to a private climate-controlled lounge with restrooms available only to club members, upscale food and beverage offerings, a private stadium entrance, and the ability to purchase preferred parking, among other such benefits.


  How would you characterize your (or your company’s) interest in purchasing club seats located along the sidelines of the lower level of a new NFL stadium in the Los Angeles area if the annual cost were $4,500 ($450 per game) AND required a one-time PSL of $50,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $4,500 ($450 per game) AND required a one-time PSL of $25,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $3,750 ($375 per game) AND required a one-time PSL of $50,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $3,750 ($375 per game) AND required a one-time PSL of $25,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $3,000 ($300 per game) AND required a one-time PSL of $50,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $3,000 ($300 per game) AND required a one-time PSL of $25,000, payable in three (3) interest free installments or financed over 10 years?
  If you made the decision to purchase club seats located along the sidelines of the lower level of a new NFL stadium in the Los Angeles area, how many would you purchase?
 
  Multiple payment options could be available for Personal Seat Licenses associated with the purchase of tickets in a new stadium in the Los Angeles area, including interest-free payment in installments for the three-year period prior to the stadium opening or financing the cost for up to 10 years with interest. Which would you (your company) be most likely to choose?
Mezzanine Level Club Seats

Club seats could be located along the sidelines of the mezzanine level (between lower and upper levels) of a new NFL stadium in the Los Angeles area.  Club seats would include tickets to 10 NFL games (2 preseason and 8 regular season), as well as the right to purchase tickets to other stadium events. Club seat amenities could include wider, padded seats with more leg room, access to a private climate-controlled lounge with restrooms available only to club members, upscale food and beverage offerings, a private stadium entrance, and the ability to purchase preferred parking, among other such benefits.


  How would you characterize your (or your company’s) interest in purchasing club seats located along the sidelines of the mezzanine level (between lower and upper levels) of a new NFL stadium in the Los Angeles area if the annual cost were $4,500 ($450 per game) AND required a one-time PSL of $25,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $4,500 ($450 per game) AND required a one-time PSL of $12,500, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $3,750 ($375 per game) AND required a one-time PSL of $25,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $3,750 ($375 per game) AND required a one-time PSL of $12,500, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $3,000 ($300 per game) AND required a one-time PSL of $25,000, payable in three (3) interest free installments or financed over 10 years?

  What if the annual season ticket cost were $3,000 ($300 per game) AND required a one-time PSL of $12,500, payable in three (3) interest free installments or financed over 10 years?
  If you made the decision to purchase club seats located along the sidelines of the mezzanine level of a new NFL stadium in the Los Angeles area, how many would you purchase?
 
  Multiple payment options could be available for Personal Seat Licenses associated with the purchase of tickets in a new stadium in the Los Angeles area, including interest-free payment in installments for the three-year period prior to the stadium opening or financing the cost for up to 10 years with interest. Which would you (your company) be most likely to choose?

LOGE BOXES

A new NFL stadium in the Los Angeles area could also include loge boxes located on the mezzanine level, between the lower and upper levels.  Loge boxes are open-air boxes (similar to an opera box) that seat approximately four (4) to eight (8) people and feature comfortable chairs.  Each loge box may be equipped with a drink rail and flat screen television and could also include preferred parking, access to an exclusive club lounge with upscale food and beverage options, and the right to purchase tickets to all events hosted at the stadium.


  How would you describe your (or your company’s) interest in purchasing a loge box at a new NFL stadium in the Los Angeles area?
  How likely is it that you (your company) would purchase a 4-seat loge box if the cost were $60,000 per year (including NFL tickets and parking)?
  What if the annual price was $50,000 per 4-seat box (including NFL tickets and parking)?
  What if the annual purchase price was $40,000 per 4-seat box (including NFL tickets and parking)?
  Recognizing the price of a loge box could be commensurate with its seating capacity, location, and your desired loge box sharing preference, what would be your optimal loge box capacity?
  Would you prefer to share the cost of a loge box with any additional parties (other families, companies, etc.)?
  How many loge seats would you prefer to purchase in a shared box?
 
  It is possible that a new NFL stadium in Los Angeles could serve as the home of two (2) NFL franchises (likely one from the NFC and one from the AFC). How would you describe your (or your company’s) interest in purchasing a loge box at a new NFL stadium in the Los Angeles area for two (2) NFL franchises (20 total home games per year)?
  How likely is it that you (your company) would purchase a 4-seat loge box if the cost were $120,000 per year (including NFL tickets and parking) for two (2) NFL franchises (20 total home games per year)?
  What if the annual price was $100,000 per 4-seat box (including NFL tickets and parking) for two (2) NFL franchises (20 total home games per year)?
  What if the annual purchase price was $80,000 per 4-seat box (including NFL tickets and parking) for two (2) NFL franchises (20 total home games per year)?

EXECUTIVE PRIVATE SUITES
  A new NFL stadium in the Los Angeles area would likely include a variety of private suite options located throughout the stadium.  Private suites could provide seating for between 16 and 24 people and include a variety of upscale amenities such as preferred parking, private suite entrance, in-suite catering offering upscale food and beverages, access to an exclusive club lounge, private restrooms on the suite concourse and first right to purchase tickets to other stadium events.  Private suites could be shared, if desired, to share the cost and seat inventory.  How would you characterize your (your company’s) interest in purchasing a private suite at a new NFL stadium in the Los Angeles area?

MEZZANINE LEVEL SUITE
A new NFL stadium in the Los Angeles area could include private suites located along the sidelines on the mezzanine level (between the lower and upper level).  Mezzanine Level Suites could provide seating for 16 people with 12 seats in the bowl and four seats at a drink rail.  Additional features include preferred parking, private suite entrance, upscale food and beverages, multiple flat screen televisions, in-suite refrigerator, access to a private club and private restrooms on the concourse.  Also, Mezzanine Level Suites could be shared, if desired, to share the cost and seat inventory.



  How likely would you (or your company) characterize your interest in purchasing a Mezzanine Level Suite at a new NFL stadium in in the Los Angeles area?
  How likely is it that you (your company) would purchase a 16-seat Mezzanine Level Suite if the cost were $400,000 (including NFL tickets and parking) per year?
  What if the annual cost were $350,000 (including NFL tickets and parking) per 16-seat suite?
  What if the annual cost were $300,000 (including NFL tickets and parking) per 16-seat suite?
  Recognizing the price of a Mezzanine Level Suite could be commensurate with its seating capacity, location, and your desired suite sharing preference, what would be your optimal suite capacity?
  Would you prefer to share the cost and use of a Mezzanine Level Suite with other parties?
  How many seats would you prefer to lease in a shared suite?
 
  It is possible that a new NFL stadium in Los Angeles could serve as the home of two (2) NFL franchises (likely one from the NFC and one from the AFC). How would you describe your (or your company’s) interest in purchasing a Mezzanine Level Suite at a new NFL stadium in the Los Angeles area for two (2) NFL franchises (20 total home games per year)?
  How likely is it that you (your company) would purchase a 16-seat Mezzanine Level Suite if the cost were $800,000 (including NFL tickets and parking) per year for two (2) NFL franchises (20 total home games per year)?
  What if the annual cost were $700,000 (including NFL tickets and parking) per 16-seat suite for two (2) NFL franchises (20 total home games per year)?
  What if the annual cost were $600,000 (including NFL tickets and parking) per 16-seat suite for two (2) NFL franchises (20 total home games per year)?

FIELD LEVEL SUITE
A new NFL stadium in the Los Angeles area could include field level suites located along the sidelines and/or behind the end zone.  Field Level Suites could provide a lounge space for 16 people at field level, as well as seats located immediately above the suite in the lower seating bowl, providing owners a unique game day experience just feet from the on-field action. Field Level could include a variety of upscale amenities such as preferred parking, access to purchase upscale food and beverages, in-suite catering, private suite entrance, flat screen TVs, and access to an exclusive club lounge with restrooms available only to club members.  Also, Field Level Suites could be shared, if desired, to share the cost and seat inventory.


  How likely would you (or your company) characterize your interest in purchasing a Field Level Suite at a new NFL stadium in in the Los Angeles area?
  How likely is it that you (your company) would purchase a 16-seat Field Level Suite if the cost were $300,000 (including NFL tickets and parking) per year?
  What if the annual cost were $250,000 (including NFL tickets and parking) per 16-seat suite?
  What if the annual cost were $200,000 (including NFL tickets and parking) per 16-seat suite?
  Recognizing the price of a Field Level Suite could be commensurate with its seating capacity, location, and your desired suite sharing preference, what would be your optimal suite capacity?
  Would you prefer to share the cost and use of a Field Level Suite with other parties?
  How many seats would you prefer to lease in a shared suite?
 
  It is possible that a new NFL stadium in Los Angeles could serve as the home of two (2) NFL franchises (likely one from the NFC and one from the AFC). How would you describe your (or your company’s) interest in purchasing a Field Level Suite at a new NFL stadium in the Los Angeles area for two (2) NFL franchises (20 total home games per year)?
  How likely is it that you (your company) would purchase a 16-seat Field Level Suite if the cost were $600,000 (including NFL tickets and parking) per year for two (2) NFL franchises (20 total home games per year)?
  What if the annual cost were $500,000 (including NFL tickets and parking) per 16-seat suite for two (2) NFL franchises (20 total home games per year)?
  What if the annual cost were $400,000 (including NFL tickets and parking) per 16-seat suite for two (2) NFL franchises (20 total home games per year)?

END ZONE SUITE
A new NFL stadium in the Los Angeles area could include private suites located in the end zones on the mezzanine level (between the lower and upper level).  End Zone Suites could provide seating for 16 people and include a variety of upscale amenities such as preferred parking, access to purchase upscale food and beverages, in-suite catering, private suite entrance, flat screen TVs, and access to an exclusive club lounge with restrooms available only to club members.  Also, End Zone Suites could be shared, if desired, to share the cost and seat inventory.



  How would you (or your company) characterize your interest in purchasing an End Zone Suite at a new NFL stadium in the Los Angeles area?
  How likely is it that you (your company) would purchase a 16-seat End Zone Suite if the cost were $250,000 (including NFL tickets and parking) per year?
  What if the annual cost were $200,000 (including NFL tickets and parking) per 16-seat suite?
  What if the annual cost were $150,000 (including NFL tickets and parking) per 16-seat suite?
  Recognizing the price of an End Zone Suite could be commensurate with its seating capacity, location, and your desired suite sharing preference, what would be your optimal suite capacity?
  Would you prefer to share the cost and use of an End Zone Suite with other parties?
  How many seats would you prefer to lease in a shared suite?
 
  It is possible that a new NFL stadium in Los Angeles could serve as the home of two (2) NFL franchises (likely one from the NFC and one from the AFC). How would you describe your (or your company’s) interest in purchasing a End Zone Suite at a new NFL stadium in the Los Angeles area for two (2) NFL franchises (20 total home games per year)?
  How likely is it that you (your company) would purchase a 16-seat End Zone Suite if the cost were $500,000 (including NFL tickets and parking) per year for two (2) NFL franchises (20 total home games per year)?
  What if the annual cost were $400,000 (including NFL tickets and parking) per 16-seat suite for two (2) NFL franchises (20 total home games per year)?
  What if the annual cost were $300,000 (including NFL tickets and parking) per 16-seat suite for two (2) NFL franchises (20 total home games per year)?

OWNER’S SUITE
A new NFL stadium in the Los Angeles area could include a limited number of suites located along the sidelines (at the top of the lower level) adjacent to the Franchise owner’s suite near the 50-yard line. These exclusive Owner’s Suites could have access to the owner’s private club, where premium food and beverage operations would be all-inclusive with your Owner’s Suite ticket. All Owner’s Suite holders would have preferred parking with access to the Owner’s Club and their suite through a private VIP entrance. Each suite could include multiple flat screen TVs, all-inclusive catered food and beverages, concierge services and the best sightlines to the field of any suites in the stadium.  Owner’s Suites could include seating for 24 people, as well as preferred parking passes. Also, Owner’s Suites could be shared, if desired, to share the cost and seat inventory.


  How would you (or your company) characterize your interest in purchasing an Owner’s Suite at a new NFL stadium in the Los Angeles area?
  How likely is it that you (your company) would purchase a 24-seat Owner’s Suite if the cost were $750,000 (including tickets to all Stadium events, parking, and food and beverages) per year?
  What if the annual cost were $625,000 (including tickets to all Stadium events, parking, and food and beverages) per 24-seat Owner’s Suite?
  What if the annual cost were $500,000 (including tickets to all Stadium events, parking, and food and beverages) per 24-seat Owner’s Suite?
  Recognizing the price of an Owner’s Suite could be commensurate with its seating capacity, location, and your desired suite sharing preference, what would be your optimal suite capacity?
  Would you prefer to share the cost and use of an Owner’s Suite with other parties?
  How many seats would you prefer to lease in a shared suite?
 
  It is possible that a new NFL stadium in Los Angeles could serve as the home of two (2) NFL franchises (likely one from the NFC and one from the AFC). How would you describe your (or your company’s) interest in purchasing an Owner’s Suite at a new NFL stadium in the Los Angeles area for two (2) NFL franchises (20 total home games per year)?
  How likely is it that you (your company) would purchase a 24-seat Owner’s Suite if the cost were $1.5 million (including tickets to all Stadium events, parking, and food and beverages) per year for two (2) NFL franchises (20 total home games per year)?
  What if the annual cost were $1.25 million (including tickets to all Stadium events, parking, and food and beverages) per 24-seat suite for two (2) NFL franchises (20 total home games per year)?
  What if the annual cost were $1.0 million (including tickets to all Stadium events, parking, and food and beverages) per 24-seat suite for two (2) NFL franchises (20 total home games per year)?

SEAT PURCHASE INTENT
  Among all of the seating options that may be available in a new NFL stadium in the Los Angeles area, please choose the single option you would most likely purchase.
  Some fans prefer to purchase multiple seating areas within the stadium. Do you intend to purchase more than one seating option in a new NFL stadium in the Los Angeles area?
  Please indicate the additional seating option you would purchase.

MULTI-YEAR TERMS
  Terms for loge boxes and suites may be offered for 3, 5, 7 or 10-year agreements, payable annually.  A common incentive for signing a longer term is a lower annual price increase for seating.  Recognizing that lower annual price increases would be associated with longer terms, which multi-year term would you likely choose?
  Would your purchase of seats in a new NFL stadium in the Los Angeles area be primarily for personal use, corporate use, or both?

CORPORATE SPONSORSHIP
  A new NFL stadium in the Los Angeles area would be an iconic sports venue throughout the United States and the world.  How would you characterize your company’s interest in becoming a major corporate partner in a new NFL stadium in the Los Angeles area?

STADIUM LOCATION
  The site of the proposed NFL stadium has not been determined, but could be located in various areas throughout Southern California.  Please indicate which potential stadium location you would prefer?
 
  If the proposed NFL stadium was not located at your preferred site, how would that impact your decision to purchase tickets to NFL games?

PURCHASE COMMITMENT
  In order to understand whether the Greater Los Angeles area can support a NFL team, fans could potentially be asked to make a commitment to purchase their preferred seating option prior to securing a NFL team. If you (your company) had to make a commitment to purchase tickets prior to knowing the identity of the NFL team, how would that impact your (your company’s) decision to purchase tickets for a NFL team in the Los Angeles area?
  In order to understand whether the Greater Los Angeles area can support a new NFL stadium, fans could potentially be asked to make a commitment to purchase their preferred seating option prior to knowing the location of the new NFL stadium. If you (your company) had to make a commitment to purchase tickets prior to knowing the location of the new NFL stadium, how would that impact your (your company’s) decision to purchase tickets at a new NFL stadium in the Los Angeles area?
  In order to understand whether the Greater Los Angeles area can support a new NFL stadium and team, fans could potentially be asked to make a commitment to purchase their preferred seating option prior to knowing the identity of the relocated team, as well as the location of the new NFL stadium. If you (your company) had to make a commitment to purchase tickets prior to knowing the identity of the relocated team and the location of the new NFL stadium, how would that impact your (your company’s) decision to purchase tickets at a new NFL stadium in the Los Angeles area?

TEAM PREFERENCE
  It is possible that two teams could relocate to the Los Angeles area and play in the same stadium. If the two teams were your most preferred team and another team, and the PSL for the other team were 15 percent less expensive than the PSL for your most preferred team, would you still purchase tickets for your most preferred team?
  If the PSL for the other team were 30 percent less expensive than the PSL for your most preferred team, would you still purchase tickets for your most preferred team?
  If two NFL teams relocated to the Los Angeles area, it is possible that your most preferred team may not be one of the two teams. If neither of the two relocated teams were your most preferred, how would you characterize your interest in purchasing tickets?
  What factor(s) would most-influence your decision to purchase tickets, should neither of the two teams be your most preferred team? Please select all that apply
 

OTHER EVENTS
  A new NFL stadium in the Los Angeles area could host a variety of other events, including concerts, motorsports, other sporting events, etc.  Would you have interest in attending other events at a new NFL stadium in the Los Angeles area?
  Please indicate which other events you would be interested in attending at a new NFL stadium in the Los Angeles area? Please select all that apply
 

DEMOGRAPHICS
 
  What is your gender?
  What is your age?
  What is your annual household income?

ADDITIONAL RESEARCH PARTICIPATION
  CSL is planning to conduct a series of focus group sessions in order to gain additional insights regarding seating options, pricing and potential amenities offered in a new NFL stadium in Los Angeles. Would you be interested in attending a focus group session?
  Please provide your contact information below in order to be contacted to participate in a focus group session.
   
   
   
   
   
  Would you like to be contacted regarding various seating options that you showed interest in?
  Please enter your contact information below.
   
   
   
   
   
 

Thank you for your participation!

Please select 'Submit'.
 
dividing line
   
  Clear Answers from this Page